It's easy to say that conducting an audit on your marketing should be done all the time, but in reality it's not feasible. That's why it's important to select the right timing! There's a lot of factors to consider, but some main times include:
- When there's a misalignment of your KPIs and metrics
- During seasonal/market shifts
- When there's significant changes in your business metrics
In addition to these times, selecting a regular rhythm, whether that's every month or every other month, is crucial to ensuring your business is on the right track.
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