If you're considering selling on Amazon, product research is the most important step in your journey. In this post, we'll discuss why Amazon product research matters and provide you with four key takeaways to help you launch a successful product on Amazon.
Emotional attachment to a product idea can be detrimental.
One of the biggest mistakes new sellers make is becoming emotionally attached to a product idea. They may have romanticized a certain idea of a product and believe that their product is the best. However, this subjective opinion may not matter to the buying community. Therefore, it's important to choose a product that has reasonable demand, rising demand, and fewer competitors.
Choose a product category that is less competitive.
Entering a product category where you're trying to find that niche within a niche may not be the best strategy. Instead, go for a product category that's generally less competitive. Research the top 10 product category leaders to see if they're based in China or have a significant content marketing advantage. This will help you understand if you can compete with them in terms of price and marketing. Use tools like Google Trends, Jungle Scout etc to get this info.
Research your competition before investing in product development.
Before investing in prototypes and product development, research your competition to understand their ad and content marketing strategies. This will help you go into the competitive arena with your eyes wide open. Additionally, choose a product that has a clear visual distinction from its competitors.
Leverage your advantages.
While Chinese sellers may have a price and manufacturing advantage, there are advantages that Western sellers have as well. For instance, Western sellers can leverage their quality, branding, and customer service to stand out from the competition. Therefore, it's important to identify and leverage your advantages to compete in the market.
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.