SOPs Don't Have to Suck

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We explore how creating standard operating procedures (SOPs) can transform your real estate flipping business from a demanding job into a self-sustaining operation that doesn't depend entirely on you.

• SOPs don't need to be complex 30-page documents that nobody reads
• Following Layla from Process Driven's six-step method to systemize anything in 35 minutes
• Step 1: Pick a "needy area" that's valuable but painful in your business
• Step 2: Identify specific activities within that area
• Step 3: Clarify exactly what happens, when it happens, and who's responsible
• Step 4: Delegate ownership of processes to team members
• Step 5: Document processes simply through checklists, videos, or templates
• Step 6: Review and update processes regularly as your business evolves
• The ultimate goal is creating a business that runs smoothly even when you're not involved

Thanks for listening to Demo to Dollars. If today's episode helped you move one step closer to your first or next deal, do me a favor follow us wherever you get your podcasts so you never miss a show. We're grateful to be part of your journey. Now get out there and get cracking.

Want to learn how to flip your first house?

CLICK HERE to learn more about our upcoming boot camp, Flipper Camp.

Learn to build a house flipping or multifamily business: Clark St Academy

Episode Transcript

Jess Carter (00:00):
A process that lives only in your head doesn't
help anybody.
Hand off ownership, even ifit's just one slice of the
process.
When someone owns it, they careabout it.

Ed Mathews (00:10):
Ever sat in your car scrolling through Zillow and
thought, man, if I just knewwhere to start I could flip one
of these?
Yeah, we've been there too.
Most people who want to fliphouses never even start, not
because they're lazy, butbecause they don't have the
blueprint.
Well, that changes today.
If start Not because they'relazy, but because they don't
have the blueprint, well, thatchanges today.
If you give us five minutes,we'll give you real-world
flipping strategies thatactually work.
No fluff, no theories, nogatekeeping, just real how-to

(00:35):
information for you to applytoday.

Jess Carter (00:39):
Welcome back to Demo, to Dollars, your no BS
flipping playbook, one tip at atime.

Ed Mathews (00:48):
If something happened to you tomorrow, or
even if you just took a two weekvacation, would your business
keep running or would it grindto a halt?

Jess Carter (00:54):
Most people hate that question because deep down,
they know the answer.
The truth is, if everythingdepends on you, then you don't
own a business.
You own a very demanding job.

Ed Mathews (01:05):
Exactly Today, we're talking about how to create
standard operating procedures,or SOPs, that let your team,
your technology and your systemsrun without you.

Jess Carter (01:18):
That's how you get real-time freedom, and we've got
to give credit here.
What we're sharing today comesfrom Layla at Process Driven.
She's systemized operations forthousands of small businesses,
and this lightweight approach ishow we do it at Clark Street
too.

Ed Mathews (01:31):
Now here's the trap most entrepreneurs fall into.
They think SOPs have to be a30-page document that nobody
reads.
That's the corporate MBA way,but it's too slow, too
complicated and it doesn't workin the real world way, but it's
too slow, too complicated and itdoesn't work in the real world.

Jess Carter (01:50):
Layla's method is way simpler.
She breaks it into six stepsand you can systemize almost
anything in your business in 35minutes or less.
Let's walk through it

Ed Mathews (01:55):
Step one pick a needy area.
That means the part of yourbusiness that's valuable but
painful right now.
Could be onboarding newinvestors.
Could be scheduling contractorbids.
Could be posting your marketingconsistently.

Jess Carter (02:15):
Step two identify the activities inside that area
For onboarding.
That might be sending a welcomeemail, setting up accounts or
scheduling the kickoff call.

Ed Mathews (02:19):
Step three is where you get specific Clarify the
tasks, what's happening, whenit's happening and who's
responsible.
Instead of handle onboarding,you write, send welcome email
within 24 hours, you upload thedraft to ClickUp and you assign
it to Janice.
Simple and clear.

Jess Carter (02:35):
Step four is delegation, and this is the game
changer.
A process that lives only inyour head doesn't help anybody.
Hand off ownership, even ifit's just one slice of the
process.
When someone owns it, they careabout it.

Ed Mathews (02:49):
Step five document it Don't overthink this.
A one-page checklist, a loomvideo or a task template in your
project management tool, likewe use ClickUp, for instance,
works just fine.

Jess Carter (03:02):
And step six keep it alive.
Processes are never set andforget.
Review them when things break,Update them as your business
evolves and make sure they stayuseful.

Ed Mathews (03:13):
Here's the payoff.
Once you've done this a fewtimes, your business doesn't
need you for every little thing.
The team knows what to do, thesystems support them and you
actually get your time back.

Jess Carter (03:25):
And that's how you stop being the bottleneck and
start being a real businessowner.

Ed Mathews (03:30):
Big thanks again to Layla at Process Driven for her
framework.
This is exactly how we buildsystems at Clark Street that
make our businesses scalable andsustainable.

Jess Carter (03:39):
That's it for today's Demo to Knowledge
Playbook.
Until next time.

Ed Mathews (03:44):
Thanks for listening to Demo to Dollars.
If today's episode helped youmove one step closer to your
first or next deal, do me afavor follow us wherever you get
your podcasts so you never missa show.
We're grateful to be part ofyour journey.
Now get out there and getcracking.
Bye for now.