The Real Cost of Finding Motivated Sellers: PPC Strategies for Investors

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PPC advertising offers real estate investors a powerful way to find motivated sellers, though it comes with both advantages and significant costs in competitive markets. We break down the strategy of using Google and Bing ads to target homeowners actively searching for solutions to sell their properties quickly.

• PPC leads are high-intent prospects actively searching for solutions, not passive scrollers
• In major metro areas, expect to pay $100-$400 per lead 
• PPC advantages: immediate results (within 24 hours), scalability, and effectiveness in competitive markets
• Disadvantages include high costs, need for professional landing pages, and required tracking systems
• Use negative keywords to avoid wasting budget on irrelevant searches
• City modifiers (like "sell my house fast Tampa") reduce competition and increase lead quality
• Focus on conversion tracking - every click should be tracked and traced back to results

If today's episode helped you move one step closer to your first or next deal, follow us wherever you get your podcasts so you never miss a show. I'm grateful to be part of your journey. Now get out there and get cracking.

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Episode Transcript

Speaker 1 (00:00):
This isn't some cheap Facebook campaign where you're
catching tire kickers mid-scroll.
These are serious leads, butthey come at a serious price.
Ever sat in your car scrollingthrough Zillow and thought, man,
if I just knew where to start Icould flip one of these?
Yeah, I've been there too.
Most people who want to fliphouses never even start, not

(00:20):
because they're lazy, butbecause they don't have the
blueprint.
Well, that changes today.
If you give me five minutes,I'll give you real world
flipping strategies thatactually work.
No fluff, no theories, nogatekeeping, just real how-to
information for you to applytoday.
Okay, let's talk aboutoff-market deals and PPC

(00:42):
advertising for real estateinvestors, pay-per-click and why
it might be the fastest way tofill your pipeline with
motivated seller leads.
If you know how to play thegame, let's break it down.
No joke, this isn't some cheapFacebook campaign where you're
catching tire kickers mid scroll.
These are serious leads, butthey come at a serious price.

(01:02):
That's where PPC comes inGoogle ads and Bing ads.
Let you target those exactkeywords so your website shows
up right when the homeowner isactively searching for a
solution.
And that's high intent.
That's urgency, that is youropportunity.
But here's the catch and it's abig one.

(01:22):
In most major metro areas, asingle PPC lead can cost you
anywhere from $100 to $400 ormore.
So let's weigh the pros andcons.
Pro number one speed.
You can go from zero to trafficin under 24 hours.
That's powerful when your coldcalling campaign is dragging and
your direct mail just isn'thitting.
Pro number two scalability.

(01:43):
Once you've got a PPC funnelthat works, you can scale it up
like a vending machine campaignis dragging and your direct mail
just isn't hitting.
Pro number two scalability.
Once you've got a PPC funnelthat works, you can scale it up
like a vending machine Feed itdollars, get leads, rinse and
repeat.
Pro number three it thrives inmetro markets.
If you're working in Atlanta,miami or Hartford, ppc gives you
reach you'll never get withbandit signs or postcards.
Now the cons.

(02:04):
Number one cost.
You'll need to be ready tospend, and spend smart.
Number two your landing pagesbetter convert.
If you're paying $200 for aclick and your website looks
like it was built in 2006,you're burning money.
Number three conversiontracking is non-negotiable.
If you don't know what'sworking and what's not, you're

(02:25):
flying blind.
Every click should be tracked,every call recorded, every deal
sourced back to the keyword thatbrought it in Want.
One pro tip here.
It is Use negative keywords andcity modifiers.
Negative keywords help youavoid junk clicks like how to
become a real estate agent orfree foreclosure help and city

(02:46):
modifiers, instead of bidding onsell my house fast, go for sell
my house fast Tampa or sell myhouse fast in South Jersey.
Why?
Because the more specific thesearch, the more qualified the
lead and the less competitionyou face.
Okay, quick recap PPC is fast,scalable and built for markets

(03:07):
where competition is fierce.
But it's not plug and play.
You've got to nail yourtargeting, build killer landing
pages and track every dollar.
If you're willing to put in thework or bring on someone who
knows how, you'll have a faucetof motivated seller leads.
You can turn on and off at will.
Just don't forget the goalisn't clicks, it's contracts.

(03:29):
This is Ed Matthews and you'vebeen listening to Demo to
Dollars.
If you got value today, sharethis episode with a fellow
investor and subscribe for moredaily fire Until next time.
Stay scrappy, stay hungry, thengo close something.
Thanks for listening to Demo toDollars.
If today's episode helped youmove one step closer to your

(03:50):
first or next deal, do me afavor follow us wherever you get
your podcasts so you never missa show.
I'm grateful to be part of yourjourney.
Now get out there and getcracking.
Bye for now.