Dental Flow Podcast

Summary

In this conversation, Benjamin Suggs discusses the significant impact of AI on Google search results, particularly how it affects traffic to dental websites. He explains the introduction of AI overviews by Google, which provide answers directly on the search results page, leading to a decline in clicks on traditional listings. Suggs offers six strategies for dental practices to adapt to these changes, focusing on content cre...

In this episode of the Dental Flow podcast, Dr. Bethany Brenner discusses her expertise in treating TMJ and sleep apnea, emphasizing the importance of understanding root causes rather than seeking quick fixes. She highlights the significant impact of sleep apnea on children, the misconceptions surrounding breathing issues, and shares real-life patient stories that illustrate the transformative effects of proper treatment. Dr. Brenn...

In this conversation, Benjamin Suggs discusses the importance of understanding the annual production value of a new patient in a dental practice. He explains how to calculate this value and its significance in determining the return on investment (ROI) for dental marketing efforts. Suggs emphasizes the need for accurate data analysis and provides a step-by-step guide on how to derive meaningful insights from collections and patient...

It’s strange how something as simple as the vibe of a waiting room can completely change how people feel about going to the dentist. When a place feels stiff and impersonal, it just adds to the anxiety that so many already bring with them. But when you walk into a space that feels warm and familiar—like your favorite neighborhood spot—it’s like your guard drops a little. That kind of atmosphere doesn’t just make people more comfort...

In this conversation, Benjamin Suggs emphasizes the critical role of positive patient reviews in dental practices. He discusses how online reviews have become as trusted as personal referrals and outlines various strategies for showcasing these reviews effectively. From utilizing Google Business profiles to social media, email marketing, and print media, Suggs provides actionable insights on how to leverage patient testimonials to ...

SUMMARY

In this episode of the Dental Flow podcast, Benjamin Suggs interviews Andrew Riepe from Crown Tenant Advisors, a leading dental broker specializing in tenant representation in healthcare real estate. Andrew shares his journey from a minor league baseball player to a successful broker, emphasizing the importance of aligning real estate decisions with the goals of dental practices. The conversation covers various topics includ...

In this episode, we discuss how dentists can establish a standardized procedure for capturing and using before and after photos in their dental marketing, ensuring that the practice maximizes its marketing potential, attracts more patients, and enhances overall productivity and accuracy in task execution.

Key Steps

1. Understand the Importance of Full Face Photos
   • Recognize that full face before and after photos are more impa...

Introduction

In this episode, we examine Online Booking / Scheduling Apps for dentists. These are third-party platforms that allow patients to book appointments directly on a dental practice's calendar. Based on data analysis and client feedback, we analyze their pros and cons.

Note: Flow New Patient Marketing does not sell this service, so you can be sure we are giving you an unbiased opinion!

Pros of Online ...

Summary

In this episode of the Dental Flow Podcast, host Benjamin Suggs interviews Matt Poppert from DDS Match South, a dental practice brokerage. They discuss the importance of confidentiality in the selling process, the dynamics between selling to DSOs versus private buyers, and the various types of dental practices that can be sold. Matt shares insights from his extensive experience in the dental industry, emphasizing the need fo...

Planning Your Dental Practice's 2025 Digital Dental Marketing Plan

Overview

• The podcast discusses the importance of planning a comprehensive digital dental marketing plan for 2025.
• Emphasis is placed on enhancing digital experiences, utilizing automation and AI, and ensuring HIPAA compliance.
• Three overarching themes to keep in mind: enhanced digital experiences, automation, and HIPAA compliance.

Assump...

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=5ZZ_xBXEpYI

Leveraging YouTube for Dental Practices

Overview

• YouTube has become a valuable platform for businesses, including dental practices, due to its search engine capabilities and vast user base.
• Creating video content is essential for leveraging YouTube effectively to reach potential patients.
• Different types of videos, such as ...

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=BeIRxrmRJVE&t

Optimizing Your Practice Name: A Guide for Dental Practices

1. Introduction
   • Importance of choosing a business/practice name
   • Relevance for both startups and established practices
2. Examples of Rebranding
   • Dentist renaming practice due to new additions
   • Consolidating multiple practices under one name
3. Key Conside...

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=KPbx6EpVedo

Responding to Positive Reviews for Dental Practices

1. Importance of Responding to Positive Reviews
   • Google likes to see activity on its platforms
   • Shows engagement and activity on your Google Business Profile
   • Politeness and gratitude towards patients who leave positive reviews
2. Why Responding to Positive Reviews is Essen...

To view this podcast on YouTube, please go to : https://www.youtube.com/watch?v=jYIXkRp1RSc

How to Respond to Negative Google Reviews

1. Identify the Negative Review
   • Look up the reviewer in your system to verify if they are an actual patient.
   • Determine if there was a mistake on your end that needs to be acknowledged.
2. Crafting Your Response
   • If there was a mistake, admit it and express a commitment to impr...

Dental SEO Hack: Leveraging Google Business Profile Q&A for Better Local SEO

1. Importance of Google Business Profile
   • Claiming and optimizing your Google business profile is critical for online marketing.
   • Key component for showing up in the map pack on Google search results.
2. Focus on Q&A Section
   • Google business profiles have a Q&A feature for customers to ask questions.
   • Businesses can answer these...

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=njSZnGY-ZtI

Leveraging Social Media for Dental Practices

Introduction

• Importance of social media for dental practices
• Focus on strengthening the dental practice brand in the local area

Three Key Areas to Utilize Social Media

1. Displaying Practice's Personality
   • Avoid focusing solely on dental content
   • People don't ...

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=-dellPfB9W0&t

Creating a Great Dental Logo and Visual Identity for Your Practice

1. Importance of Visual Branding
   • Starting or rebranding a dental practice requires a strong visual identity.
   • Consists of logo, color palette, fonts, and overall imagery used in marketing.
2. Logo
   • Represents the practice visually and appears on va...

To view this podcast on Youtube, please go to: https://www.youtube.com/watch?v=zESlsCJOoXE

Hello everybody! In this video, I delve into the concept of a unique selling proposition and its significance for dental practices and businesses. I discuss key components such as vision alignment, competitive differentiators, and demographic congruence. Understanding these elements is crucial for crafting a compelling value proposit...

In this video, I share valuable insights on enhancing patient experiences in dental practices based on observations from Disney World and Ritz Carlton. I discuss the importance of creating a warm and welcoming atmosphere, personalization, and empowering every employee to prioritize patient satisfaction. I challenge viewers to evaluate their practice's ambiance, interactions, and overall patient journey to foster loyalty and po...