Dental Marketing Theory - A Podcast by Gary Bird

After reviewing over 100,000 Google reviews, we’ve cracked the code on why patients really leave bad reviews. Spoiler: it’s not what you think, and the top reason is responsible for nearly 50% of them. If you’ve ever wondered what’s quietly killing your online reputation, this episode will blow your mind. 

Download the resource here: https://go.smcnational.com/resources/why-patients-leave-bad-reviews

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Discover how Dr. Anthony Vocaturo built one of the largest Instagram followings in cosmetic dentistry by showcasing real cases, creating compelling content, and building a powerful personal brand. In this episode, we dive into social media strategies for dentists, how to attract high-value patients through Instagram, and why content creation is essential for growing a successful aesthetic dental practice. If you're a cosmetic ...

Discover how artificial intelligence is transforming dental diagnostics by improving clinical accuracy, enhancing patient trust, and increasing treatment acceptance. In this video, Dr. Kyle Stanley breaks down how AI is used to detect dental issues earlier, reduce diagnostic inconsistencies, and support dentists in delivering more precise, minimally invasive care. Learn how AI in dentistry is not just a tool, but the future of smar...

Thinking of selling your dental practice to a DSO? In this candid debate, Gary Bird together with Elijah Desmond and Nate Williams, uncovers what dentists need to know before selling—comparing DSO buyouts vs. private buyers, breaking down EBITDA multiples, 51% buyouts, work-back agreements, and the truth about equity deals. Learn how to avoid deceptive contracts, protect your financial future, and choose the right path for your pra...

In this episode, Gary Bird interviews Dr. Phi Pham, who is achieving explosive dental practice growth with 95% phone conversion, 80+ new patients per month, and nearly 600% ROI. Discover how Dr. Pham built a thriving dental startup by mastering same-day emergency care, strategic marketing, and exceptional front desk training. Learn why free exams, Saturday hours, and flexible financing through Cherry are driving patient trust and t...

Gary Bird sits down with Dr. Wardah Inam, CEO of Overjet, to discuss how AI is transforming dentistry and what the future holds. From AI-powered diagnosis and treatment planning to boosting case acceptance and efficiency, this episode breaks down the real impact of AI on dentists, hygienists, and patient care. Learn how AI is reshaping dental insurance, multi-location practices, and marketing strategies—and why widespread adoption ...

From new graduate to retirement, Gary Bird and Dr. Murtuza Shah-Khan outline the complete dental career roadmap with practical advice for each stage—year 1, year 5, year 10, and year 20. Learn how to build strong clinical fundamentals, transition into ownership, find your niche, and plan your exit strategy. Whether you're just starting out or looking ahead, discover the key lessons every dentist should know to grow with clarit...

Thinking about selling your dental practice—or just tired of doing it all yourself? In this episode, Gary Bird sits down with Dr. Jack Bayramyan to discover how to step out of the operatory and into the CEO seat by building systems, scaling smart, and creating a sellable practice that thrives without you. Learn how to increase valuation, avoid burnout, and design a dental business that gives you freedom, profitability, and long-ter...

Thinking about buying a dental practice? In this episode, Gary Bird and Josh Gwinn break down the seven costly mistakes dentists make when acquiring a practice, from overpaying and ignoring financial health to poor transition planning and culture missteps. Learn how to evaluate patient retention, staff dynamics, marketing systems, and what really drives long-term profitability before you sign the deal.

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Discover how Dr. Kyle Stanley helps dentists overcome burnout and mental fatigue to regain clarity, purpose, and professional satisfaction. In this episode, we dive into the mental health challenges facing dental professionals and share proven mindset strategies to reduce stress, build resilience, and thrive in your career. If you're a dentist struggling with feeling overwhelmed or looking to lead a more fulfilling practice, t...

Thinking about going out of network with PPOs, but don’t know where to start? Gary Bird sits down with Susan Leckowicz to discuss how to drop dental insurance plans without losing patients, improve case acceptance, and boost profitability using a proven 5-step strategy. Discover the right timing, team training tips, and marketing shifts that make transitioning to fee-for-service dentistry successful.

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Struggling to hire and retain associate dentists? In this video, Gary Bird sits down with Josey Sewell and Dr. Eric J. Roman to reveal a proven framework to attract, onboard, and empower associate dentists so they stay, thrive, and help your practice grow. Learn how to build systems that support long-term success, boost productivity, and create a winning culture from day one.

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Before outsourcing 100% of your dental marketing, you need to understand what’s at stake. In this video, Gary Bird and Ben Friberg break down why dentists must be involved in guiding their marketing, how to define your ideal patient avatar, and what makes your practice truly unique. Learn how in-house direction can drive better results, improve ROI, and help you avoid costly missteps.

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Dr. Ben Fribe...

Gary Bird sits down with Dr. Jacob Berger to debunk the biggest myths about Heartland Dental and DSOs. From production quotas and business pressures to dentist autonomy and mentorship, Dr. Berger shares his real-world experience inside a DSO. Learn how Heartland supports entrepreneurship, career growth, and leadership while giving dentists the freedom to practice on their own terms. If you're curious about the truth behind cor...

Struggling with massive dental school debt? Gary Bird sits down with Dr. Bill Piskorowski to break down a step-by-step strategy for paying off $300K+ in student loans while building a successful dental career. Learn how to maximize income, explore loan forgiveness programs, and leverage DSOs, public health, and private practice models to accelerate debt repayment. This episode also reveals how real-world clinical experience can hel...

What does it take to create a powerful, recognizable dental brand that stands out in 2025?
Gary Bird sits down with Joshua Scott, CEO of Studio EightyEight, to break down the essential strategies for brand growth and patient trust. Learn how to craft a strong visual identity, compelling messaging, and core values that resonate with your community. Whether you're a startup practice or expanding to multiple locations, these ...

How does someone with a sports management degree and no background in dentistry become a key player in the DSO space? 

In this episode, Brian Mans shares his unexpected path from sales to leading major DSO acquisitions and launching his own company, Sell to a DSO.
Join host Gary Bird as he and Brian Mans discuss:
 ✔️ Breaking into the Dental Industry – How Brian transitioned from marketing to a leadership role at H...

Gaslighting in dental offices can create toxic work environments, leading to mistrust, division, and high-performing team members deflecting responsibility. In this video, Gary Bird, with Dr. Sten Ericson and Jennifer Paxton of Pathway Dental Solutions, exposes common gaslighting behaviors, how they disrupt team dynamics, and strategies for identifying and addressing manipulation in your practice. Learn how to build a healthy denta...

Discover the daily habits that drive dental practice success and learn actionable strategies to grow your practice.

In this video, Gary Bird sits down with Callie Ward, founder & CEO of Dash Dental Consulting, to break down key steps like tracking metrics, building patient connections, and leading effective team huddles to help you achieve consistent growth. Watch now to gain expert insights and proven methods to elevate your de...