Dental Marketing Theory - A Podcast by Gary Bird

What does it take to create a powerful, recognizable dental brand that stands out in 2025?
Gary Bird sits down with Joshua Scott, CEO of Studio EightyEight, to break down the essential strategies for brand growth and patient trust. Learn how to craft a strong visual identity, compelling messaging, and core values that resonate with your community. Whether you're a startup practice or expanding to multiple locations, these ...

How does someone with a sports management degree and no background in dentistry become a key player in the DSO space? 

In this episode, Brian Mans shares his unexpected path from sales to leading major DSO acquisitions and launching his own company, Sell to a DSO.
Join host Gary Bird as he and Brian Mans discuss:
 ✔️ Breaking into the Dental Industry – How Brian transitioned from marketing to a leadership role at H...

Gaslighting in dental offices can create toxic work environments, leading to mistrust, division, and high-performing team members deflecting responsibility. In this video, Gary Bird, with Dr. Sten Ericson and Jennifer Paxton of Pathway Dental Solutions, exposes common gaslighting behaviors, how they disrupt team dynamics, and strategies for identifying and addressing manipulation in your practice. Learn how to build a healthy denta...

Discover the daily habits that drive dental practice success and learn actionable strategies to grow your practice.

In this video, Gary Bird sits down with Callie Ward, founder & CEO of Dash Dental Consulting, to break down key steps like tracking metrics, building patient connections, and leading effective team huddles to help you achieve consistent growth. Watch now to gain expert insights and proven methods to elevate your de...

Explore 30 years of dental industry evolution, from fee-for-service solo practices in 1995 to the rise of DSOs, advanced technology, and hyper-competition in 2025. 

In this episode, Gary Bird speaks with Perrin DesPortes to discover how shifting patient behaviors, innovation, and market pressures have reshaped modern dentistry, and gain insights into thriving in the future of oral healthcare. Whether you're a dental professiona...

Discover how virtual assistants can transform dental office workflows, streamline administrative tasks, and enhance patient care. In this video, Gary Bird speaks with Rebecca Herring to cover the key benefits of dental virtual assistants, the importance of training and creating SOPs, and essential tips for onboarding to maintain high-quality standards. Rebecca addresses common concerns about outsourcing, including red flags, to hel...

Thinking about selling your dental practice to a DSO? Not all DSOs are the same, and failing to understand buyout structures, EBITDA multiples, earn-outs, and stock dilution could cost you. 

In this video, Gary Bird and Elijah Desmond, the co-founder of Dental Pitch Brokerage Firm break down how DSOs value practices, the risks and benefits of selling, and key strategies for negotiating the best deal—so you can maximize your sale whi...

In this episode, Gary Bird sits down with Dr. Sam Burrow, who shares insights into scaling his dental practice from two to ten locations in just a few years. Dr. Burrow discusses the challenges of rapid growth, the value of partnerships, and lessons learned in integrating pediatric and orthodontic services to optimize patient experience and operational efficiency. Tune in for valuable tips on navigating the complexities of expandin...

Struggling to sell clear aligners in your dental practice? Most dentists fail to offer clear aligners profitably due to misconceptions, poor sales training, and hidden costs. In this video, Dr. Ingrid Murra reveals why 100% of patients can benefit from aligners and how Two Front’s virtual orthodontic system helps dentists scale aligner cases, increase profitability, and eliminate inefficiencies. Learn how to sell more aligners, imp...

In this episode of Dental Marketing Theory, Gary Bird sits down with Kyle Summerford, founder of the Dental Office Manager’s Community, to discuss how dental office managers can access vital support and resources to navigate leadership challenges. Kyle shares insights on creating a safe space for managers to seek advice, learn from peers, and enhance their leadership skills without dentist oversight. This episode highlights how den...

In this episode, Gary Bird hosts JW Oliver Jr, managing partner at SupportDDS, to discuss the benefits of outsourcing front desk duties. They explore how practices can save up to 50% on costs, handle time zones and cultural differences, and maintain security and professionalism through virtual teams. JW also shares insights on overcoming common fears around outsourcing and even offers a discount for listeners interested in SupportD...

Google reviews are crucial for building a strong online presence and growing your dental practice. In this episode, Gary Bird dives deep into the importance of reviews with Dr. Len Tau from BirdEye, discussing how they impact patient trust, marketing, and even hiring. Learn actionable tips for increasing reviews ethically and explore how AI is shaping the future of review management. Don’t miss this insightful conversation!

Connect ...

In this episode, Gary Bird interviews Dr. Saam Zarrabi, founder of Rodeo Dental, to explore the innovative marketing strategies that have helped his DSO stand out. Dr. Zarrabi shares how Rodeo Dental's single-branded approach, focus on creating dynamic content, and team-driven initiatives have elevated patient engagement. He also highlights how they gamify content creation and leverage social media platforms like TikTok and In...

In this episode, Gary Bird welcomes Scott Leune for a masterclass on building your dream dental practice. Whether you're just starting or already own multiple practices, Scott provides transformative insights that will shift how you approach growth. Tune in to gain a fresh perspective on how to strategically develop your practice for long-term success!

Connect with our Guest Here ⤵️
Dr. Scott Leune
Founder and...

In this episode, Gary Bird speaks with Kerry Straine about the biggest challenges dental practices face in achieving growth. Kerry emphasizes the critical role of a dentist's vision in determining a practice's potential, focusing on key components like chair hours, patient visits, and production per visit. They also delve into the importance of aligning clinical philosophies with operational goals to create a sustainable,...

In this episode of Dental Marketing Theory, Gary Bird welcomes Dr. Charles Moser, co-founder of Dental Science Alliance, to discuss a groundbreaking new approach to dental consulting. Dr. Moser shares how their model offers dentists affordable access to multiple expert coaches under one umbrella, streamlining the path to practice growth. Learn how the Dental Science Alliance is revolutionizing consulting with actionable advice and ...

In this episode of Dental Marketing Theory, Gary Bird talks with Dr. Mike Neal, CEO of Build My Team, about the challenges of hiring in dental practices. They discuss the importance of hiring for natural strengths and talents over experience, and how Build My Team uses assessments and automation to streamline the process. Dr. Neal also sheds light on the pitfalls of traditional job boards, including the role of AI and "ghost j...

Marcel Bochard, a partner and general manager in Clinica Cavalleri in Uruguay, joins Gary to talk about how dentistry is different in Latin America, using a membership plan to build his dental group, and why patients need to understand the value of treatment.

Connect with our Guests Here ⤵️
Marcel Bochard 
Partner & General Manager of Clinica Cavalleri in Uruguay

Website: https://odontologiacavalleri.com.uy/

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Gary Bird and Eric J. Morin dive into the five critical steps dental practices need to overcome to scale successfully. They discuss the importance of operational mastery, leadership development, and the mindset shifts required to break through growth ceilings. Eric shares valuable insights on how practices can move beyond linear growth to achieve exponential success, emphasizing the need for sophisticated strategies and strong dire...