Dental Marketing Theory - A Podcast by Gary Bird

Thinking about buying a dental practice? In this episode, Gary Bird and Josh Gwinn break down the seven costly mistakes dentists make when acquiring a practice, from overpaying and ignoring financial health to poor transition planning and culture missteps. Learn how to evaluate patient retention, staff dynamics, marketing systems, and what really drives long-term profitability before you sign the deal.

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Discover how Dr. Kyle Stanley helps dentists overcome burnout and mental fatigue to regain clarity, purpose, and professional satisfaction. In this episode, we dive into the mental health challenges facing dental professionals and share proven mindset strategies to reduce stress, build resilience, and thrive in your career. If you're a dentist struggling with feeling overwhelmed or looking to lead a more fulfilling practice, t...

Thinking about going out of network with PPOs, but don’t know where to start? Gary Bird sits down with Susan Leckowicz to discuss how to drop dental insurance plans without losing patients, improve case acceptance, and boost profitability using a proven 5-step strategy. Discover the right timing, team training tips, and marketing shifts that make transitioning to fee-for-service dentistry successful.

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Struggling to hire and retain associate dentists? In this video, Gary Bird sits down with Josey Sewell and Dr. Eric J. Roman to reveal a proven framework to attract, onboard, and empower associate dentists so they stay, thrive, and help your practice grow. Learn how to build systems that support long-term success, boost productivity, and create a winning culture from day one.

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Before outsourcing 100% of your dental marketing, you need to understand what’s at stake. In this video, Gary Bird and Ben Friberg break down why dentists must be involved in guiding their marketing, how to define your ideal patient avatar, and what makes your practice truly unique. Learn how in-house direction can drive better results, improve ROI, and help you avoid costly missteps.

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Dr. Ben Fribe...

Gary Bird sits down with Dr. Jacob Berger to debunk the biggest myths about Heartland Dental and DSOs. From production quotas and business pressures to dentist autonomy and mentorship, Dr. Berger shares his real-world experience inside a DSO. Learn how Heartland supports entrepreneurship, career growth, and leadership while giving dentists the freedom to practice on their own terms. If you're curious about the truth behind cor...

Struggling with massive dental school debt? Gary Bird sits down with Dr. Bill Piskorowski to break down a step-by-step strategy for paying off $300K+ in student loans while building a successful dental career. Learn how to maximize income, explore loan forgiveness programs, and leverage DSOs, public health, and private practice models to accelerate debt repayment. This episode also reveals how real-world clinical experience can hel...

What does it take to create a powerful, recognizable dental brand that stands out in 2025?
Gary Bird sits down with Joshua Scott, CEO of Studio EightyEight, to break down the essential strategies for brand growth and patient trust. Learn how to craft a strong visual identity, compelling messaging, and core values that resonate with your community. Whether you're a startup practice or expanding to multiple locations, these ...

How does someone with a sports management degree and no background in dentistry become a key player in the DSO space? 

In this episode, Brian Mans shares his unexpected path from sales to leading major DSO acquisitions and launching his own company, Sell to a DSO.
Join host Gary Bird as he and Brian Mans discuss:
 ✔️ Breaking into the Dental Industry – How Brian transitioned from marketing to a leadership role at H...

Gaslighting in dental offices can create toxic work environments, leading to mistrust, division, and high-performing team members deflecting responsibility. In this video, Gary Bird, with Dr. Sten Ericson and Jennifer Paxton of Pathway Dental Solutions, exposes common gaslighting behaviors, how they disrupt team dynamics, and strategies for identifying and addressing manipulation in your practice. Learn how to build a healthy denta...

Discover the daily habits that drive dental practice success and learn actionable strategies to grow your practice.

In this video, Gary Bird sits down with Callie Ward, founder & CEO of Dash Dental Consulting, to break down key steps like tracking metrics, building patient connections, and leading effective team huddles to help you achieve consistent growth. Watch now to gain expert insights and proven methods to elevate your de...

Explore 30 years of dental industry evolution, from fee-for-service solo practices in 1995 to the rise of DSOs, advanced technology, and hyper-competition in 2025. 

In this episode, Gary Bird speaks with Perrin DesPortes to discover how shifting patient behaviors, innovation, and market pressures have reshaped modern dentistry, and gain insights into thriving in the future of oral healthcare. Whether you're a dental professiona...

Discover how virtual assistants can transform dental office workflows, streamline administrative tasks, and enhance patient care. In this video, Gary Bird speaks with Rebecca Herring to cover the key benefits of dental virtual assistants, the importance of training and creating SOPs, and essential tips for onboarding to maintain high-quality standards. Rebecca addresses common concerns about outsourcing, including red flags, to hel...

Thinking about selling your dental practice to a DSO? Not all DSOs are the same, and failing to understand buyout structures, EBITDA multiples, earn-outs, and stock dilution could cost you. 

In this video, Gary Bird and Elijah Desmond, the co-founder of Dental Pitch Brokerage Firm break down how DSOs value practices, the risks and benefits of selling, and key strategies for negotiating the best deal—so you can maximize your sale whi...

In this episode, Gary Bird sits down with Dr. Sam Burrow, who shares insights into scaling his dental practice from two to ten locations in just a few years. Dr. Burrow discusses the challenges of rapid growth, the value of partnerships, and lessons learned in integrating pediatric and orthodontic services to optimize patient experience and operational efficiency. Tune in for valuable tips on navigating the complexities of expandin...

Struggling to sell clear aligners in your dental practice? Most dentists fail to offer clear aligners profitably due to misconceptions, poor sales training, and hidden costs. In this video, Dr. Ingrid Murra reveals why 100% of patients can benefit from aligners and how Two Front’s virtual orthodontic system helps dentists scale aligner cases, increase profitability, and eliminate inefficiencies. Learn how to sell more aligners, imp...

In this episode of Dental Marketing Theory, Gary Bird sits down with Kyle Summerford, founder of the Dental Office Manager’s Community, to discuss how dental office managers can access vital support and resources to navigate leadership challenges. Kyle shares insights on creating a safe space for managers to seek advice, learn from peers, and enhance their leadership skills without dentist oversight. This episode highlights how den...

In this episode, Gary Bird hosts JW Oliver Jr, managing partner at SupportDDS, to discuss the benefits of outsourcing front desk duties. They explore how practices can save up to 50% on costs, handle time zones and cultural differences, and maintain security and professionalism through virtual teams. JW also shares insights on overcoming common fears around outsourcing and even offers a discount for listeners interested in SupportD...

Google reviews are crucial for building a strong online presence and growing your dental practice. In this episode, Gary Bird dives deep into the importance of reviews with Dr. Len Tau from BirdEye, discussing how they impact patient trust, marketing, and even hiring. Learn actionable tips for increasing reviews ethically and explore how AI is shaping the future of review management. Don’t miss this insightful conversation!

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