🚨 Real Estate Shark Week Begins! 🦈 Welcome to Startup Unscripted, the podcast where real talk meets real strategy for dental startups. In this episode, co-hosts Mike Dinsio and John Bertagni kick off an exciting week with special guest Brian Mills of Rome Realty Group, a powerhouse in California dental real estate.
Brian brings decades of experience helping doctors secure high-performing startup locations in one of the toughest markets in the country. He breaks down:
✅ Why patient experience trumps marketing buzzwords
✅ How to avoid getting eaten alive by bad real estate decisions
✅ Why retail space isn’t always the right answer for your vision
✅ What really matters in demographics (hint: it’s not just a gold star on a map)
✅ How to outmaneuver national brands like Starbucks for premium locations
✅ Why vision-first is the key to long-term success
📍 Whether you're fresh out of school or a seasoned associate ready to build your dream practice, this episode delivers no-fluff advice to help you crush your startup journey from day one.
Contact Brian Mills
If you are interested in a space in the California market, let him know you saw him on Dental Unscripted!
Brian Mills (949) 529-4777
WE HAVE A WEBSITE:
Visit for all of our episodes, Find content there for Dental Startups and Acquisitions all in one place.
https://dentalunscripted.com
0:00 Intro Music
1:08 Introduction
4:14 Narrow The Focus
8:26 Competition
13:32 Your Vision
17:00 LOI
21:20 Broker Relationship
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This podcast series is brought to you by
Michael Dinsio founder of Next Level Consultants.
Michael Dinsio Coaches and supports docs through the entire dental start up process.
He has helped hundreds of dentists become practice owners.
Reach Out him at https://nxlevelconsultants.com/dental-practice-ownership/starting-a-dental-practice/
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