Welcome to Dental Unscripted, a podcast hosted by Mike Dinsio and Paula Quinn. This episode focuses on ground marketing, a strategy for building strong community connections and attracting new patients.
Michael Arias, a guest expert, defines ground marketing as a sophisticated approach to building trust and relationships before focusing on profits. He emphasizes the importance of genuine interactions and providing value to potential patients.
CHECK RESOURCES FROM MICHAEL ARIAS HERE!!!
The Ground Marketing Course
https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/
The Dental Marketer Podcast
https://thedentalmarketer.site/podcast
My Email List/ Newsletter: Unlock Guaranteed Growth - Rare Tactics & Deep Insights to Transform Your Practice, Every Week
https://thedentalmarketer.lpages.co/newsletter/
TOPICS DISCUSSED IN THIS EPISODE:
Disarm sales tactics by being inquisitive
Approach businesses with genuine interest in their operations and offer assistance.
Reciprocity
Provide value to businesses, such as free whitening or exclusive offers, to encourage referrals.
Building relationships
Focus on building rapport with business owners and employees through consistent follow-up and genuine interactions.
Targeting influencers
Identify key individuals in the community who can influence others and offer them special treatment to encourage positive word-of-mouth.
Interacting at Community Events
Use interactive tactics like creating a spread of gifts to choose from or offering exclusive incentives to keep attendees engaged.
Network with the Event Vendors
Offer them exclusive deals and incentives. Collect their contact information for future follow-up as well.
Effective follow-up
Implement a robust follow-up system to convert leads and nurture relationships.
This episode highlights the importance of consistency, persistence, and genuine care in building strong community relationships. By implementing these strategies, dental practices can effectively attract new patients and grow their business.
ABOUT THE SHOW HOSTS:
Whether you're a budding entrepreneur or a seasoned dental professional, this podcast is your go-to resource for valuable insights and practical advice. Subscribe now to stay tuned for exciting new episodes!
Michael Dinsio is a dental startup coach and/or a dental practice buyer's representative. Paula Quinn is a dental practice management consultant. Together they can help docs at any phase of their professional dental practice ownership journey!
Visit NEXT LEVEL CONSULTANTS to learn about working with consultants
https://nxlevelconsultants.com/dental-practice-ownership/starting-a-dental-practice/
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