October 2, 2025 • 31 mins
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Empty chairs aren’t fixed with louder ads; they’re fixed with smarter systems. We dive into the real reasons diaries have white space and map a practical route from first click to accepted treatment, together with Marius Satraru of Align Media, who builds lead engines for dental practices. Rather than throwing money at SEO or Google Ads, we explore how to repair the funnel: a website that looks human and loads fast, multiple ways to convert (booking, forms, click‑to‑call, chatbot), and a CRM that treats your database as an asset instead of an afterthought.
We get specific about the moments where leads leak. Missed calls after hours quietly erase demand, so we talk through AI reception as a night‑shift helper that books or sends links, speeding response without replacing your front desk. Follow‑up time matters just as much; personalised auto‑replies that reference the enquiry keep attention and reduce comparison shopping. We also unpack why fee pages cause exits, how a deposit policy can be tested to lower friction, and why clear finance options and next steps turn price browsing into bookings. For campaigns like Invisalign open days, we show how to start with your existing database: targeted emails, plain‑English benefits, strong subject lines, and simple booking paths.
Once foundations convert, then scale. That’s when SEO earns clicks and ads make sense, especially with focused landing pages that mirror ad promises and track results beyond leads to booked revenue. Throughout, we use a simple rule: stop self‑diagnosing. Audit answer rates, response speed, website conversion, CRM automation, and email cadence; fix the largest drop‑offs first, then widen the top of the funnel with the right channels. Want the full checklist and examples you can act on today? Listen now, subscribe for future deep dives, and leave a quick review with your biggest bottleneck—we’ll tackle it next.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dr James (00:00):
Dentists often wonder how they can reduce white space
in their diaries, and therefore,in order to do that, we need
more patience.
That's why I'm joined today byMarius Satraru of Align Media.
Marius' company specializes ingetting more leads for dentists.
So we're here today to find outall the methods available to us
dentists to achieve this.
(00:20):
I'm looking forward to thisepisode as ever.
I'm also happy to share thatthere is free verifiable CPD
associated with this podcastepisode.
Whenever you finish theepisode, all you have to do is
click the link in the podcastdescription.
It'll take you right to theDentists Who Invest website.
You'll be able to complete ashort questionnaire.
And once passed, you fill inyour reflections, and we'll go
(00:41):
ahead and email over to you yourverifiable CPD certificate,
which is entirely free.
What that means is this podcastepisode will be able to
contribute towards yourverifiable CPD hours during this
learning cycle.
Marius, there's a billion waysunder the sun that dentists can
(01:03):
get more new patients.
But I guess what I'm here toask today is what, in your
opinion, is the best way?
Tough question, I know, but I'mgonna I'm gonna throw it out
there.
I want to see what yourresponse is.
Marius (01:16):
Yeah, yeah.
No, I get it.
I mean, um, when it comes togetting new patients, is always
the option to spend money andchase new patients.
But a lot of times I feel likedentists are just neglecting
what they already have.
So by having a website that hasgood system in good systems in
(01:36):
place, you can actually make thebest out of all the patients
and all the leads possible, notjust chasing new patients.
Dr James (01:45):
A thousand percent, right?
And here's the thing aboutmarketing, and I see this an
awful lot.
There's a lot of methods thatyou can use to market.
And as dentists, as principals,you go to a marketing company,
and let's say they do meta adsor Google ads, or even or even
they make uh leaflets andflowers and stuff like that, or
(02:06):
even they do like paid mediawhere you get on the radio,
every single one of them willsay yes to your business, right?
As in if you go to them andyou're like, hey, I need more
patients, can I give you somemoney, just make this happen?
They'll all say yeah, but whichone does your business need
specifically?
Because as you say, if somebodyis think of it like a funnel,
(02:28):
like a marketing funnel, right?
You need to actually create thefunnel first, as then you need
to assemble the business first,so that when you pour water into
the funnel, as then you pourleads into the funnel, that
there's no holes in it, andthey're they're they're
appropriately moving uh down thethe marketing funnel in terms
of increasing value as prospectsand as clients, right?
(02:50):
But the problem is no marketingcompany will ever tell you
that.
If you've got a dodgy funnel,they'll just sell you the stuff,
take the money.
What they will do, it willhelp, but it's not going to be
the full solution.
And this is kind of what I'dlike to highlight today.
And this is maybe one of mygripes a little bit about
marketing.
Whereas what is more useful iswhen you have someone maybe
(03:14):
similar to yourself who actuallyhandles a lot of different
components of marketing.
So you can be like, hey, yourwebsite needs to be fixed before
we do any of this.
And then you might say afterthat, right, now you need
meta-ads or something alongthose lines.
So it's important to be a fullstack marketer, if you wish.
Marius (03:32):
Yeah, of course.
No, I completely agree.
Um, most of the time we getdentists asking us to do SEO,
for example, and just becauseyou know they've been confused,
and it's a lot of unclarityonline.
Everyone is trying to push SEOand push this and push that.
But what we figure is that mostof the time, I mean, most of
(03:54):
the time, sometimes you don'tactually need SEO if you don't
if you don't have a properwebsite.
So exactly what like you said,if you slip leads, if you're
losing leads due to a badwebsite, then SEO is not worth
doing.
And I find this to be veryinteresting.
Um, if you think about it, ifyou get 100 leads per month or
(04:16):
100 inquiries, and only 10 ofthem become actual patients,
what happens with the rest of90?
So that's why we created asystem where you're not actually
buying a website, you'reinvesting in a system in a
system that you'll get yourmoney back and you'll help you
lose that.
It will help you not uh loseleads anymore.
(04:39):
Let's say, for example, out ofthose 90 that I was just telling
you, if you keep nurture themand send them email marketing
campaigns and SMS marketingcampaigns, then obviously that
increases the chances of yourleads getting more leads.
And especially when you'rerunning ads and when you're
spending money, and you know,every click is worth between two
(05:01):
pounds to up to ten pounds.
So you know you're spendingmoney with every click, and then
you're just ignoring 90% ofyour leads.
You know, I don't think itmakes sense to invest in
marketing unless you have thefoundations right.
Dr James (05:16):
Thousand percent.
And you know, just a quick justa quick, how can I say this?
Uh, what's the word I'm lookingfor?
Analogy, really, or uh ametaphor on that front.
You know, dentists, when thepatient comes to the dentist,
the patient just says, I've gotpain and it feels like it's in
my mouth, right?
Yeah, what do I do?
Yeah, and that's where thedentist is like, okay, well,
(05:37):
let's take an x-ray, let's do avitality test, let me do an
extra oral uh how can I say thisinspection of the of your soft
tissues and what have you.
And uh it's when the dentistgathers all the evidence that
they're able to say, right,here's the diagnosis.
Now, if the patient tried toself-diagnose, there's a good
chance they're gonna get itwrong.
(05:57):
But that's actually whatdentists are doing a lot of the
time with their marketing andtheir business.
They they're experiencingsometimes financial pain or
emotional pain because they'renot having as many patients as
they would like, and they thinkto themselves, well, I've heard
about this SEO thing, it'sprobably that, right?
And then they self-diagnose.
(06:17):
And the problem that that leadsto is that you then go looking
for an SEO person who willprobably say yes to your
business because you'veapproached them, but are they
actually gonna be the thing thatfixes your problem or the
person that fixes your problem?
And unless they're able to seethe entire field of play, this
can create issues.
Because when you you actuallydon't get the answer as to
(06:39):
whether or not the SEO isworking until it's like three to
six months down the line,right?
And it's only really at thatpoint you're like, crap, maybe I
needed a proper website in thefirst place, or maybe I just
needed to follow up my leadsbetter.
I didn't actually need moreleads, I just needed to follow
up the ones that I have evenmore thoroughly, something along
those lines.
What I'm saying is it'simportant to not self-diagnose
(07:01):
and self-treat your own pain.
Because if the patients didthat, Dennis would find it
ludicrous.
But we do it all the friggingtime.
Anyway, I just wanted to throwthat out there for the benefit
of the audience.
That is a little thought that'scrossed my mind often because
I've been in those situationswhere I'm trying to diagnose
what's going wrong in somethingin one of my companies, and I'm
(07:22):
like, oh man, if I just wouldhave realized about six months
ago that it wasn't SEO, it wassomething else that would have
saved me a lot of time.
Anyway, life's full of lessonsand it's all about learning,
isn't it?
But anyway, Marius, youmentioned that there's a little
bit of a strategy or a methodthat you have to deduce what is
actually going on in thebusiness.
Because I imagine you get a lotof dentists who come to you and
(07:44):
they're like, Hey, can you fixmy SEO?
And then when you have a lookinto what's going on, you
realize the problem iscompletely different or
something else.
How do you figure that out?
What's your what's yourprocess?
Marius (07:56):
Yeah, so most of the time dentists approach us for
marketing, they don't specify Ineed a CEO or I need that or I
need that, I just need moreleads, right?
So we look at pretty mucheverything.
And we had situations wheredentists were obviously running
Google ads, meta ads, they wererecording content, so a lot of
content going on.
But you know, we felt like thewebsite was not reflecting any
(08:19):
of it.
And that was the gap, that wasthe thing that were not making
enough money for them tocontinue invest, if that makes
sense.
So we analyzed a lot, a lot ofwebsites, and we figured that
most of the time is you can getmore bookings.
I mean, you can double yourbookings by either doubling your
(08:41):
budget, which would be thefirst thing that comes into your
mind, or you can double yourconversion rate.
So when it comes to websites,the conversion rate is anywhere
between uh 1% to 2%.
So if you manage to double thatto 4%, 5%, that's already you
know, double bookings.
So we figured we figured, okay,how would dentists lose leads?
(09:05):
Well, first of all, is calls.
After hours and weekends, noone's uh picking up the phone to
answer.
So we found an AI system, an AIreceptionist that will be able
to, it's very basic, but you'llbe able to answer the calls and
book appointments for next dayor for next open day.
And then out of those leads, wealso went a bit deeper and we
(09:29):
thought, okay, what about thosethat haven't booked?
What are we doing with them?
And then we we kind of investedin uh an SMS chatbot that will
engage patients.
So even if they're not booking,they're still in a system, so
you still have a chance to makemoney off it.
And we took down every singleuh conversion possible on the
website.
(09:49):
So we started with the calls,then we went to um forms, so
form inquiries, and thenchatbot, and then up to the
booking system.
So we wanted a system, we wejust didn't want a website like
a brochure.
We wanted a website as a systemthat can tackle every single
(10:10):
conversion possible and make thebest out of it.
Dr James (10:14):
Nice.
Again, it comes back to what wewere saying earlier.
It's looking at the entirety ofthe funnel rather than just one
little component.
Okay, let's start at the top ofthe funnel, right?
Because this is this is fun,you know.
So I'm referring to hopefullyeverybody in the audience has
(10:34):
heard of Russell Brunson.
If you haven't read his stuff,he's he's kind of one of those
people who gets a little bit ofa stick in the internet marketer
world, right?
Russell Brunson, uh Marius,doesn't he?
Uh from the from the real OGold school marketers, because
he's kind of he's very much alot of his stuff is for uh
people who are just starting outon their marketing journey.
(10:57):
And let me see, I read thatstuff, I read it back in the
day, and it just came along atthe right time for me, and I was
like, right, this is veryuseful because even though it is
the grade school stuff, theentry-level stuff, it means that
I now have a framework in whichto input further knowledge.
I'm gonna try to put it indental terms for every
everybody.
If anybody's ever readPickard's Manual of Operative
(11:19):
Dentistry, that book, which doesthe round on first-year dental
courses in the UK.
It's that book was so usefulbecause then I understood like G
V Black's classificationfillings and what have you, and
then everything else goes fromthere.
Russell Brunson is flipping G VBlack, that is who Russell
Brunson is, or he's pickeredhimself, something along those
(11:40):
lines.
The dental audience will getthat reference.
Uh, so he is he is who thatperson is, he is the uh
equivalent of that person in theinternet marketing world.
So I really liked his booksback in the day, and the the the
funnel that I'm referring to isthe way that he describes
businesses.
He's like every business is afunnel.
At the top, it is wide as itgoes continuously downwards, it
(12:02):
gets narrower and narrower.
So every business should try towiden their funnel as much as
possible, but also try to plugthe hole so you're not losing
leads and stuff like that.
So the top of the funnel, wouldyou say that that's the website
for you, Marion?
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(12:48):
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description.
Marius (12:53):
Uh for us, yeah.
It was the website and it'syour.
Dr James (12:57):
Ah, so that's the first place to look.
That's the first place fordentist dentists to tighten up
on when it comes to themarketing.
Is that fair to say?
Marius (13:03):
Yeah, because the reason why is like I said, when it
comes to doubling your bookings,it's easy enough to instead of
spending 4,000 a month to thinkof spending six, seven thousand
a month.
And then you can do that, butthat's that doesn't guarantee
any more leads.
It's just a way of you knowspending money basically.
(13:24):
But if you can double yourconversion rate, which is
sometimes such an easy thing todo, is this just a matter of
changing a few buttons orimplementing a booking system or
just making the best out ofyour current database?
And that will give you doublethe bookings without actually
investing double the money inmarketing.
Dr James (13:46):
I hear you a thousand percent.
So tell me what makes a good,apart from the things that
you've just said, if you wereauditing this for a client, what
makes a good website versus abad website?
Can you give us a little bit ofa checklist of easy things to
improve?
Marius (14:00):
Yeah, of course.
So the way I see it, and Ialways look at this from my
perspective, as if I was apatient.
So what do I want to see?
Am I a nervous patient?
Am I just looking at myfinancials?
So do I need to know the cost?
Do I need to know theexperience of the dentist, or do
I just need to see, you know, awebsite?
And when it comes to websiteconversion rate, the first
(14:23):
things that you can do toincrease the conversion rate is
obviously not using stock imagesand videos.
So use your content and makesure you show your face.
People want to see people, sothey want to know who they're
working with, especially indentistry when you know it's
essentially healthcare, so theywant to know who they're who
(14:46):
their dentist will be or whothey're fixing their smiles,
right?
And then also, apart fromcontent, it's also the booking
system itself.
So, how do you want to get theleads?
Do you offer enough conversionuh methods?
Do you have a booking system inplace?
And do you have what it needs,what what patients need to book?
(15:08):
Because sometimes you just havea form on the website, which in
my opinion that's not enough.
People will just complete theirdetails, they might submit,
sometimes they not, because wetrack most of our websites we
track with recordings, so we seewhat they do.
And patients sometimes theyjust complete the details, but
they don't submit for somereason, and that could be a lot
(15:31):
of things.
You you won't know until youpretty much record like a
thousand patients, and thenyou'll be able to see a pattern.
So it's small things that justmake it more personal, make it
more approachable.
And if you're talking abouttechnical stuff, obviously make
sure it loads fast and thecontent is easy to read and
understand because you know youcan write about dentistry for so
(15:55):
long and you can have so manypages of content, but people
won't actually understand it.
So see it from a patientperspective, and that will
increase the conversion rateguaranteed.
Dr James (16:06):
Nice.
Tell me about CRMs becausedentists, a lot of for a lot of
dentists out there, I'm gonnasay that CRM, the even the term
CRM is not something they'refamiliar with.
So maybe if you were able togive us an explainer as to what
that is, and then we'll go fromthere.
Marius (16:27):
Yeah, so the CRM um should be basically a booking
system that will help you andhelp the patients, make it
easier for both of you.
So there's a lot of CRMs outthere that you can try and test
it out.
Some of them offer like freedemos, and you just need to find
the one that works best foryou.
But from my perspective, whatI'm seeing is a lack of uh
(16:52):
working with a current database.
So all the CRMs are focused onbooking new patients, exactly
like you would with yourmarketing.
So always chasing new patientsand chasing new patients.
And when you have a database ofhundreds, potentially thousands
of patients, you just you justonly send appointment reminders,
which you know is not enough ifif you want to grow with your,
(17:14):
you know, if you want to createa relationship with the patient
and you want to grow, then thattype of CRM is is in my opinion,
is not enough.
So we need something to be ableto access the database and send
email marketing.
Imagine how easy it would be ifyou want to launch, let's say,
an Invisalign openly, andobviously you're gonna expect to
(17:36):
pay a few hundreds, if notthousands, to get the audience
or to get a few leads.
But what if you send an emailor just a couple of emails to a
thousand patients or twothousand patients?
You know, you increase yourchances, and if that CRM can
offer that for free, it's it'sreally a no-brainer.
Dr James (17:58):
You know, I see dentists do this a lot.
It's it's like you have veryeasy ways that you can market
yourself, but maybe we'respending a fortune on Invisalign
open days and things like that,and it's like, dude, you
already have all these uhaddresses ready to go, we're
just not leveraging them.
I see people do that a lot inmarketing, they make it too
(18:20):
complicated, you know, or theythey they they try to there's
there's multiple ways that youcan generate more leads and they
default towards the morecomplex, expensive one, perhaps
because they don't know what CRMsoftware is, or perhaps because
they haven't uh, you know, uhhow can I say this?
Uh they they haven't designed,they haven't built it into their
(18:42):
website, you know what I mean?
They haven't integrated it withtheir website effectively.
Okay, fine.
Yep.
Interested to know, I wascurious as well.
Let's talk about go back to thefunnel that we were talking
about the second ago.
So we've got the website, we'vegot the CRM, maybe we thought a
little bit about SEO.
So now we're getting we'regetting the we've widened the
(19:02):
top of the funnel, so to speak.
We're getting more leads in.
Yeah.
What about the next layer?
What happens after that?
Marius (19:10):
So obviously, when you have a website and you know
everything's done properly, youhave a good foundation, then you
can start SEO.
And what SEO does, it'sobviously the idea of SEO is to
rank higher on Google.
So ranking higher on Google, weend up with more clicks, and
more clicks end up in in morebookings, obviously.
(19:31):
And then after that, you canconsider I mean you can consider
starting Google ads or startingmeta ads if you haven't done
already, and then just makingsure that you make the best out
of the leads.
Because most of the time, likeI said, and I know I'll repeat
myself, but I like to emphasizeon this because I see it on so
many places and so manybusinesses are always chasing
(19:54):
for new patients and new newclients and new leads, but they
always ignore, almost alwaysignore the the current database.
So it's so much more you can doby just just having a good
foundation.
And I feel like the more you godown the funnel, you need to
make the best, always make thebest out of your current
(20:18):
database.
Dr James (20:19):
It's the low-hanging fruit.
Question How often should weemail our patients?
Marius (20:26):
I what I normally do is it depends on what you want to
promote.
So if it's like a normalcontent, I would say once a
week, once every two weeks, youcan do that.
And if you obviously offer tosubscribe to unsubscribe at any
time, uh that will you knowreduce the complaints and
whatnot.
But when it comes to promotingsomething aggressively, like uh
(20:49):
open day, so you know, if youhave an open day, let's say in a
month's time, then do it atleast once a week.
So you know, you can do ittwice this week and then a time
next week, and and then try tokeep them engaged if that makes
sense.
Dr James (21:07):
What about the content of the emails, the copy, if you
will?
Is that something that yousuggest dentists should do
themselves or should they hiresomebody to do it for them?
Marius (21:16):
I always say they they need to hire someone because I
mean they can they can havetheir input because it makes a
difference.
But when you have someone thatit does this for a job, it makes
a huge difference.
It's it's there's things likeyou don't even think about uh
just changing the headline of anemail can have a huge impact on
your conversion rate.
Dr James (21:37):
Hell yeah.
Marius (21:38):
So instead of saying, you know, Inviseline Open Day,
1st of November, you can say weoffer free Invisalign
consultations in a month's time,or you know, things that would
make sense for patients, not foryou as a dentist.
Dr James (21:54):
Thousand percent.
Okay, let's go back to the topof the funnel that we were
talking about earlier.
You know how you said in theexample that you said you put
100 leads into the top of thefunnel and only 10 become paying
patients, shall we say?
Only only 10.
Uh, how can I say this?
Accept a treatment plan, right?
Yeah.
(22:14):
So there's a whole load ofsteps there.
There's initial contact,there's follow-up, there's
getting them booked in, there isuh ensuring they attend the
appointment and also accept thetreatment plan.
And because every time there'sa next step in the funnel,
there's always loss, there'salways some drop in terms of the
(22:39):
people who sequentially go fromthe top to the bottom.
So the idea is to have as fewlayers as possible.
Marius (22:45):
Yep.
Dr James (22:46):
In your opinion, where do dentists go wrong on this?
Where do you see the biggestdrop-off in their funnel when
they're losing leads who aregreat leads?
They're inquiries, they comethrough the top, and they you
know, in those dental practicesthat you work with that tend to
lose a lot of leads before theyget to the bottom of the funnel
and actually become payingcustomers and accept a treatment
(23:07):
plan.
Where do you see dentists mostcommonly?
Where where what are the bigmistakes?
Like if you had a checklist andyou were like, okay, well, it's
probably this, or it's mostcommonly this, or this, or this,
or this, I'm interested toknow.
Marius (23:21):
Yeah, of course.
Um, first of all, the calls,that's the main thing, because
obviously no one will answer thephone after hours.
So when we implemented thissystem, we've seen a huge
increase in bookings.
Just because, you know, if youthink about it, people work
until five or six, which issimilar to your practice.
So they only after they'relooking for an appointment, only
(23:44):
after they researching.
And they probably not be ablenot being able to book during
their working hours or whatever.
And I find that having an AIreception is the answer phone
calls and guides patients, thatwould be the first thing to look
at.
Then also, how fast do youreply to patients?
(24:05):
So let's say they submitted aform on your website and it's 8
p.m.
You're just home, you don'tcare, you know.
And then the first email theygot is the next morning, which
is, you know, they probablywon't even remember that they
submitted the information.
So I would say be engaging, tryto create automations so they
(24:28):
get a reply straight away, andit's personal, it's not just a
random thing, you know.
If they inquire for checkups,make sure that email will
mention checkups, and it's justkeeping them engaged as fast as
possible.
And then also obviously havinga chatbot which will be more
personal, it acts like a almostlike a human, so they feel like
(24:49):
they speak to someone ratherthan just having no chatbot or
you know, just a sequencechatbot.
And it's just you know, keepingthem more engaged.
I think I think that's that'swhere dentists lose a lot of
patience.
Dr James (25:04):
Interesting.
Okay, one for the AI cynics inthe audience.
Is AI good enough in 2025 tohandle patient inquiries to
dental practice?
Marius (25:17):
Um, not all of them.
I mean, I always say it's atool that can be used to
improve, not to replace anyone,you know, like a receptionist or
someone that's human andanswers phone calls.
It's just a tool that you canuse after hours or during the
weekend, and even if itincreases your conversions by, I
(25:38):
don't know, a couple of leads aweek, you know, it's still
something is you're stillmissing calls.
And this is something that youcould you could help your
practice to gain more um gainmore bookings.
Dr James (25:51):
Makes complete sense because during office hours you
might have someone there.
Outside of office hours, youroptions are either make them
wait to the next day and thenhope that your receptionist that
he or she has enough timebecause they're so freaking
busy, right, to actually getback to the leads.
This is another huge problem.
Um that happens a lot in dentalpractices.
(26:12):
They get leads, but they can'tactually get back to them.
Um so if your options are makethem wait or get the AI bought,
in your experience, AI is atsuch a level now that the the uh
the the speed that it is ableto react offsets any potential
(26:32):
well, it won't be quite to thesame standard as a receptionist,
so it the the speed that itresponds offsets that slight
drop in person personableness, Iguess is the word.
Yep.
Yeah, or or the the the slightdrop in the authenticity factor
of having an actual personcalling you, it uh it's
worthwhile.
So dentists, dental practiceshould should look at this, is
(26:53):
what you're saying.
Marius (26:54):
Yeah, of course, yeah.
Dr James (26:55):
Interesting.
And tell me this the AI bot,should that book people in, or
will it just talk to them andsay, hey, a human is gonna call
you back soon?
How does what does the AI botactually say to these people?
Marius (27:07):
Yeah, it depends what system you use, but most of them
they can do both things.
So providing that it's they'rebased on the same system, they
can book appointments directly,or they can just send like an
SMS or uh an email with abooking link.
So just trying to make it assimple as possible for patients,
even after hours.
(27:28):
And there's one thing that Ididn't mention, I completely
forgot about.
Uh, when we track websites,when we track the patients to
see what they're doing on thewebsites, sometimes we see that
they just visit the fee page andshortly after that they just
exit the website without bookingan appointment.
So it's also how you structureyour fees.
(27:50):
And I know you can't reallychange them based on the
patients, because obviously it'syour prices.
But if you have too many ofthese, then obviously you need
to do something about it becauseyou're losing patients just
because you mentioned that youneed a 100 pounds deposit, for
example.
And you know, if you changethat to 20 pounds, 40 pounds
deposit, that might actuallyhave an impact.
(28:13):
So when we build a website, welook at all of these things.
We don't just build a website,we look at your systems as well
and how we can implement them toconvert more.
Dr James (28:24):
Nice.
So the website is top of thefunnel, and basically, all these
methods of gaining attentionSEO, meta ads, Google ads,
organic socials are basicallyall funnels or methods of
generating of driving traffictowards the website, in your
view.
Marius (28:43):
Not necessarily.
No, I mean you can nowadays youcan just get leads by having
ads with the landing page, or Imean, essentially you'll need a
landing page because you make ahuge difference.
But there's so many things ofgetting leads nowadays that you
know it feels like you know thewebsite becomes just a brochure.
But my point is don't leave itas a brochure because if you do,
(29:06):
that's what you will become.
So I'm not saying to guide allthe traffic towards your
website, I'm just saying, youknow, there's things that you
might be missing out justbecause of your website.
So simple things like I said,just changing, adding a booking
system or changing the photosthat could actually improve your
conversion rate.
Dr James (29:27):
Nice, Marius.
If anybody wants to reach outto you off the back of what
we've talked about today, eitherabout a website or more general
marketing, where are they bestoff finding you?
Marius (29:38):
Yeah, so I always say, you know, I'm not here to sell
websites to people, but I'm hereto provide information so they
can ask the right questionsbefore making a decision.
So if they uh if they have anyquestions, they can find us on
alignmedia.co.uk or onInstagram, Facebook, align media
everywhere.
And if they personally Want tocontact me just info at a
(30:02):
linemedia.co.uk, and I'll beable to reply myself.
Dentists often wonder how they can reduce white space
in their diaries, and therefore,in order to do that, we need
more patience.
That's why I'm joined today byMarius Satraru of Align Media.
Marius' company specializes ingetting more leads for dentists.
So we're here today to find outall the methods available to us
dentists to achieve this.
(00:20):
I'm looking forward to thisepisode as ever.
I'm also happy to share thatthere is free verifiable CPD
associated with this podcastepisode.
Whenever you finish theepisode, all you have to do is
click the link in the podcastdescription.
It'll take you right to theDentists Who Invest website.
You'll be able to complete ashort questionnaire.
And once passed, you fill inyour reflections, and we'll go
(00:41):
ahead and email over to you yourverifiable CPD certificate,
which is entirely free.
What that means is this podcastepisode will be able to
contribute towards yourverifiable CPD hours during this
learning cycle.
Marius, there's a billion waysunder the sun that dentists can
(01:03):
get more new patients.
But I guess what I'm here toask today is what, in your
opinion, is the best way?
Tough question, I know, but I'mgonna I'm gonna throw it out
there.
I want to see what yourresponse is.
Marius (01:16):
Yeah, yeah.
No, I get it.
I mean, um, when it comes togetting new patients, is always
the option to spend money andchase new patients.
But a lot of times I feel likedentists are just neglecting
what they already have.
So by having a website that hasgood system in good systems in
(01:36):
place, you can actually make thebest out of all the patients
and all the leads possible, notjust chasing new patients.
Dr James (01:45):
A thousand percent, right?
And here's the thing aboutmarketing, and I see this an
awful lot.
There's a lot of methods thatyou can use to market.
And as dentists, as principals,you go to a marketing company,
and let's say they do meta adsor Google ads, or even or even
they make uh leaflets andflowers and stuff like that, or
(02:06):
even they do like paid mediawhere you get on the radio,
every single one of them willsay yes to your business, right?
As in if you go to them andyou're like, hey, I need more
patients, can I give you somemoney, just make this happen?
They'll all say yeah, but whichone does your business need
specifically?
Because as you say, if somebodyis think of it like a funnel,
(02:28):
like a marketing funnel, right?
You need to actually create thefunnel first, as then you need
to assemble the business first,so that when you pour water into
the funnel, as then you pourleads into the funnel, that
there's no holes in it, andthey're they're they're
appropriately moving uh down thethe marketing funnel in terms
of increasing value as prospectsand as clients, right?
(02:50):
But the problem is no marketingcompany will ever tell you
that.
If you've got a dodgy funnel,they'll just sell you the stuff,
take the money.
What they will do, it willhelp, but it's not going to be
the full solution.
And this is kind of what I'dlike to highlight today.
And this is maybe one of mygripes a little bit about
marketing.
Whereas what is more useful iswhen you have someone maybe
(03:14):
similar to yourself who actuallyhandles a lot of different
components of marketing.
So you can be like, hey, yourwebsite needs to be fixed before
we do any of this.
And then you might say afterthat, right, now you need
meta-ads or something alongthose lines.
So it's important to be a fullstack marketer, if you wish.
Marius (03:32):
Yeah, of course.
No, I completely agree.
Um, most of the time we getdentists asking us to do SEO,
for example, and just becauseyou know they've been confused,
and it's a lot of unclarityonline.
Everyone is trying to push SEOand push this and push that.
But what we figure is that mostof the time, I mean, most of
(03:54):
the time, sometimes you don'tactually need SEO if you don't
if you don't have a properwebsite.
So exactly what like you said,if you slip leads, if you're
losing leads due to a badwebsite, then SEO is not worth
doing.
And I find this to be veryinteresting.
Um, if you think about it, ifyou get 100 leads per month or
(04:16):
100 inquiries, and only 10 ofthem become actual patients,
what happens with the rest of90?
So that's why we created asystem where you're not actually
buying a website, you'reinvesting in a system in a
system that you'll get yourmoney back and you'll help you
lose that.
It will help you not uh loseleads anymore.
(04:39):
Let's say, for example, out ofthose 90 that I was just telling
you, if you keep nurture themand send them email marketing
campaigns and SMS marketingcampaigns, then obviously that
increases the chances of yourleads getting more leads.
And especially when you'rerunning ads and when you're
spending money, and you know,every click is worth between two
(05:01):
pounds to up to ten pounds.
So you know you're spendingmoney with every click, and then
you're just ignoring 90% ofyour leads.
You know, I don't think itmakes sense to invest in
marketing unless you have thefoundations right.
Dr James (05:16):
Thousand percent.
And you know, just a quick justa quick, how can I say this?
Uh, what's the word I'm lookingfor?
Analogy, really, or uh ametaphor on that front.
You know, dentists, when thepatient comes to the dentist,
the patient just says, I've gotpain and it feels like it's in
my mouth, right?
Yeah, what do I do?
Yeah, and that's where thedentist is like, okay, well,
(05:37):
let's take an x-ray, let's do avitality test, let me do an
extra oral uh how can I say thisinspection of the of your soft
tissues and what have you.
And uh it's when the dentistgathers all the evidence that
they're able to say, right,here's the diagnosis.
Now, if the patient tried toself-diagnose, there's a good
chance they're gonna get itwrong.
(05:57):
But that's actually whatdentists are doing a lot of the
time with their marketing andtheir business.
They they're experiencingsometimes financial pain or
emotional pain because they'renot having as many patients as
they would like, and they thinkto themselves, well, I've heard
about this SEO thing, it'sprobably that, right?
And then they self-diagnose.
(06:17):
And the problem that that leadsto is that you then go looking
for an SEO person who willprobably say yes to your
business because you'veapproached them, but are they
actually gonna be the thing thatfixes your problem or the
person that fixes your problem?
And unless they're able to seethe entire field of play, this
can create issues.
Because when you you actuallydon't get the answer as to
(06:39):
whether or not the SEO isworking until it's like three to
six months down the line,right?
And it's only really at thatpoint you're like, crap, maybe I
needed a proper website in thefirst place, or maybe I just
needed to follow up my leadsbetter.
I didn't actually need moreleads, I just needed to follow
up the ones that I have evenmore thoroughly, something along
those lines.
What I'm saying is it'simportant to not self-diagnose
(07:01):
and self-treat your own pain.
Because if the patients didthat, Dennis would find it
ludicrous.
But we do it all the friggingtime.
Anyway, I just wanted to throwthat out there for the benefit
of the audience.
That is a little thought that'scrossed my mind often because
I've been in those situationswhere I'm trying to diagnose
what's going wrong in somethingin one of my companies, and I'm
(07:22):
like, oh man, if I just wouldhave realized about six months
ago that it wasn't SEO, it wassomething else that would have
saved me a lot of time.
Anyway, life's full of lessonsand it's all about learning,
isn't it?
But anyway, Marius, youmentioned that there's a little
bit of a strategy or a methodthat you have to deduce what is
actually going on in thebusiness.
Because I imagine you get a lotof dentists who come to you and
(07:44):
they're like, Hey, can you fixmy SEO?
And then when you have a lookinto what's going on, you
realize the problem iscompletely different or
something else.
How do you figure that out?
What's your what's yourprocess?
Marius (07:56):
Yeah, so most of the time dentists approach us for
marketing, they don't specify Ineed a CEO or I need that or I
need that, I just need moreleads, right?
So we look at pretty mucheverything.
And we had situations wheredentists were obviously running
Google ads, meta ads, they wererecording content, so a lot of
content going on.
But you know, we felt like thewebsite was not reflecting any
(08:19):
of it.
And that was the gap, that wasthe thing that were not making
enough money for them tocontinue invest, if that makes
sense.
So we analyzed a lot, a lot ofwebsites, and we figured that
most of the time is you can getmore bookings.
I mean, you can double yourbookings by either doubling your
(08:41):
budget, which would be thefirst thing that comes into your
mind, or you can double yourconversion rate.
So when it comes to websites,the conversion rate is anywhere
between uh 1% to 2%.
So if you manage to double thatto 4%, 5%, that's already you
know, double bookings.
So we figured we figured, okay,how would dentists lose leads?
(09:05):
Well, first of all, is calls.
After hours and weekends, noone's uh picking up the phone to
answer.
So we found an AI system, an AIreceptionist that will be able
to, it's very basic, but you'llbe able to answer the calls and
book appointments for next dayor for next open day.
And then out of those leads, wealso went a bit deeper and we
(09:29):
thought, okay, what about thosethat haven't booked?
What are we doing with them?
And then we we kind of investedin uh an SMS chatbot that will
engage patients.
So even if they're not booking,they're still in a system, so
you still have a chance to makemoney off it.
And we took down every singleuh conversion possible on the
website.
(09:49):
So we started with the calls,then we went to um forms, so
form inquiries, and thenchatbot, and then up to the
booking system.
So we wanted a system, we wejust didn't want a website like
a brochure.
We wanted a website as a systemthat can tackle every single
(10:10):
conversion possible and make thebest out of it.
Dr James (10:14):
Nice.
Again, it comes back to what wewere saying earlier.
It's looking at the entirety ofthe funnel rather than just one
little component.
Okay, let's start at the top ofthe funnel, right?
Because this is this is fun,you know.
So I'm referring to hopefullyeverybody in the audience has
(10:34):
heard of Russell Brunson.
If you haven't read his stuff,he's he's kind of one of those
people who gets a little bit ofa stick in the internet marketer
world, right?
Russell Brunson, uh Marius,doesn't he?
Uh from the from the real OGold school marketers, because
he's kind of he's very much alot of his stuff is for uh
people who are just starting outon their marketing journey.
(10:57):
And let me see, I read thatstuff, I read it back in the
day, and it just came along atthe right time for me, and I was
like, right, this is veryuseful because even though it is
the grade school stuff, theentry-level stuff, it means that
I now have a framework in whichto input further knowledge.
I'm gonna try to put it indental terms for every
everybody.
If anybody's ever readPickard's Manual of Operative
(11:19):
Dentistry, that book, which doesthe round on first-year dental
courses in the UK.
It's that book was so usefulbecause then I understood like G
V Black's classificationfillings and what have you, and
then everything else goes fromthere.
Russell Brunson is flipping G VBlack, that is who Russell
Brunson is, or he's pickeredhimself, something along those
(11:40):
lines.
The dental audience will getthat reference.
Uh, so he is he is who thatperson is, he is the uh
equivalent of that person in theinternet marketing world.
So I really liked his booksback in the day, and the the the
funnel that I'm referring to isthe way that he describes
businesses.
He's like every business is afunnel.
At the top, it is wide as itgoes continuously downwards, it
(12:02):
gets narrower and narrower.
So every business should try towiden their funnel as much as
possible, but also try to plugthe hole so you're not losing
leads and stuff like that.
So the top of the funnel, wouldyou say that that's the website
for you, Marion?
If you're a UK dentist and youwish to add to your verifiable
CPD portfolio for this learningcycle, it's worth knowing that
(12:25):
DentistWhoinvest has over athousand minutes of free
verifiable CPD on our website.
Just simply head over towww.dentist whoinvest.com and
hit the videoslash cpd tab, andyou can go right ahead and help
us out to as much CPD as youneed.
You'll also find a link thattakes you straight to the CPD
(12:48):
section of the Dennis who investwebsite in the podcast
description.
Marius (12:53):
Uh for us, yeah.
It was the website and it'syour.
Dr James (12:57):
Ah, so that's the first place to look.
That's the first place fordentist dentists to tighten up
on when it comes to themarketing.
Is that fair to say?
Marius (13:03):
Yeah, because the reason why is like I said, when it
comes to doubling your bookings,it's easy enough to instead of
spending 4,000 a month to thinkof spending six, seven thousand
a month.
And then you can do that, butthat's that doesn't guarantee
any more leads.
It's just a way of you knowspending money basically.
(13:24):
But if you can double yourconversion rate, which is
sometimes such an easy thing todo, is this just a matter of
changing a few buttons orimplementing a booking system or
just making the best out ofyour current database?
And that will give you doublethe bookings without actually
investing double the money inmarketing.
Dr James (13:46):
I hear you a thousand percent.
So tell me what makes a good,apart from the things that
you've just said, if you wereauditing this for a client, what
makes a good website versus abad website?
Can you give us a little bit ofa checklist of easy things to
improve?
Marius (14:00):
Yeah, of course.
So the way I see it, and Ialways look at this from my
perspective, as if I was apatient.
So what do I want to see?
Am I a nervous patient?
Am I just looking at myfinancials?
So do I need to know the cost?
Do I need to know theexperience of the dentist, or do
I just need to see, you know, awebsite?
And when it comes to websiteconversion rate, the first
(14:23):
things that you can do toincrease the conversion rate is
obviously not using stock imagesand videos.
So use your content and makesure you show your face.
People want to see people, sothey want to know who they're
working with, especially indentistry when you know it's
essentially healthcare, so theywant to know who they're who
(14:46):
their dentist will be or whothey're fixing their smiles,
right?
And then also, apart fromcontent, it's also the booking
system itself.
So, how do you want to get theleads?
Do you offer enough conversionuh methods?
Do you have a booking system inplace?
And do you have what it needs,what what patients need to book?
(15:08):
Because sometimes you just havea form on the website, which in
my opinion that's not enough.
People will just complete theirdetails, they might submit,
sometimes they not, because wetrack most of our websites we
track with recordings, so we seewhat they do.
And patients sometimes theyjust complete the details, but
they don't submit for somereason, and that could be a lot
(15:31):
of things.
You you won't know until youpretty much record like a
thousand patients, and thenyou'll be able to see a pattern.
So it's small things that justmake it more personal, make it
more approachable.
And if you're talking abouttechnical stuff, obviously make
sure it loads fast and thecontent is easy to read and
understand because you know youcan write about dentistry for so
(15:55):
long and you can have so manypages of content, but people
won't actually understand it.
So see it from a patientperspective, and that will
increase the conversion rateguaranteed.
Dr James (16:06):
Nice.
Tell me about CRMs becausedentists, a lot of for a lot of
dentists out there, I'm gonnasay that CRM, the even the term
CRM is not something they'refamiliar with.
So maybe if you were able togive us an explainer as to what
that is, and then we'll go fromthere.
Marius (16:27):
Yeah, so the CRM um should be basically a booking
system that will help you andhelp the patients, make it
easier for both of you.
So there's a lot of CRMs outthere that you can try and test
it out.
Some of them offer like freedemos, and you just need to find
the one that works best foryou.
But from my perspective, whatI'm seeing is a lack of uh
(16:52):
working with a current database.
So all the CRMs are focused onbooking new patients, exactly
like you would with yourmarketing.
So always chasing new patientsand chasing new patients.
And when you have a database ofhundreds, potentially thousands
of patients, you just you justonly send appointment reminders,
which you know is not enough ifif you want to grow with your,
(17:14):
you know, if you want to createa relationship with the patient
and you want to grow, then thattype of CRM is is in my opinion,
is not enough.
So we need something to be ableto access the database and send
email marketing.
Imagine how easy it would be ifyou want to launch, let's say,
an Invisalign openly, andobviously you're gonna expect to
(17:36):
pay a few hundreds, if notthousands, to get the audience
or to get a few leads.
But what if you send an emailor just a couple of emails to a
thousand patients or twothousand patients?
You know, you increase yourchances, and if that CRM can
offer that for free, it's it'sreally a no-brainer.
Dr James (17:58):
You know, I see dentists do this a lot.
It's it's like you have veryeasy ways that you can market
yourself, but maybe we'respending a fortune on Invisalign
open days and things like that,and it's like, dude, you
already have all these uhaddresses ready to go, we're
just not leveraging them.
I see people do that a lot inmarketing, they make it too
(18:20):
complicated, you know, or theythey they they try to there's
there's multiple ways that youcan generate more leads and they
default towards the morecomplex, expensive one, perhaps
because they don't know what CRMsoftware is, or perhaps because
they haven't uh, you know, uhhow can I say this?
Uh they they haven't designed,they haven't built it into their
(18:42):
website, you know what I mean?
They haven't integrated it withtheir website effectively.
Okay, fine.
Yep.
Interested to know, I wascurious as well.
Let's talk about go back to thefunnel that we were talking
about the second ago.
So we've got the website, we'vegot the CRM, maybe we thought a
little bit about SEO.
So now we're getting we'regetting the we've widened the
(19:02):
top of the funnel, so to speak.
We're getting more leads in.
Yeah.
What about the next layer?
What happens after that?
Marius (19:10):
So obviously, when you have a website and you know
everything's done properly, youhave a good foundation, then you
can start SEO.
And what SEO does, it'sobviously the idea of SEO is to
rank higher on Google.
So ranking higher on Google, weend up with more clicks, and
more clicks end up in in morebookings, obviously.
(19:31):
And then after that, you canconsider I mean you can consider
starting Google ads or startingmeta ads if you haven't done
already, and then just makingsure that you make the best out
of the leads.
Because most of the time, likeI said, and I know I'll repeat
myself, but I like to emphasizeon this because I see it on so
many places and so manybusinesses are always chasing
(19:54):
for new patients and new newclients and new leads, but they
always ignore, almost alwaysignore the the current database.
So it's so much more you can doby just just having a good
foundation.
And I feel like the more you godown the funnel, you need to
make the best, always make thebest out of your current
(20:18):
database.
Dr James (20:19):
It's the low-hanging fruit.
Question How often should weemail our patients?
Marius (20:26):
I what I normally do is it depends on what you want to
promote.
So if it's like a normalcontent, I would say once a
week, once every two weeks, youcan do that.
And if you obviously offer tosubscribe to unsubscribe at any
time, uh that will you knowreduce the complaints and
whatnot.
But when it comes to promotingsomething aggressively, like uh
(20:49):
open day, so you know, if youhave an open day, let's say in a
month's time, then do it atleast once a week.
So you know, you can do ittwice this week and then a time
next week, and and then try tokeep them engaged if that makes
sense.
Dr James (21:07):
What about the content of the emails, the copy, if you
will?
Is that something that yousuggest dentists should do
themselves or should they hiresomebody to do it for them?
Marius (21:16):
I always say they they need to hire someone because I
mean they can they can havetheir input because it makes a
difference.
But when you have someone thatit does this for a job, it makes
a huge difference.
It's it's there's things likeyou don't even think about uh
just changing the headline of anemail can have a huge impact on
your conversion rate.
Dr James (21:37):
Hell yeah.
Marius (21:38):
So instead of saying, you know, Inviseline Open Day,
1st of November, you can say weoffer free Invisalign
consultations in a month's time,or you know, things that would
make sense for patients, not foryou as a dentist.
Dr James (21:54):
Thousand percent.
Okay, let's go back to the topof the funnel that we were
talking about earlier.
You know how you said in theexample that you said you put
100 leads into the top of thefunnel and only 10 become paying
patients, shall we say?
Only only 10.
Uh, how can I say this?
Accept a treatment plan, right?
Yeah.
(22:14):
So there's a whole load ofsteps there.
There's initial contact,there's follow-up, there's
getting them booked in, there isuh ensuring they attend the
appointment and also accept thetreatment plan.
And because every time there'sa next step in the funnel,
there's always loss, there'salways some drop in terms of the
(22:39):
people who sequentially go fromthe top to the bottom.
So the idea is to have as fewlayers as possible.
Marius (22:45):
Yep.
Dr James (22:46):
In your opinion, where do dentists go wrong on this?
Where do you see the biggestdrop-off in their funnel when
they're losing leads who aregreat leads?
They're inquiries, they comethrough the top, and they you
know, in those dental practicesthat you work with that tend to
lose a lot of leads before theyget to the bottom of the funnel
and actually become payingcustomers and accept a treatment
(23:07):
plan.
Where do you see dentists mostcommonly?
Where where what are the bigmistakes?
Like if you had a checklist andyou were like, okay, well, it's
probably this, or it's mostcommonly this, or this, or this,
or this, I'm interested toknow.
Marius (23:21):
Yeah, of course.
Um, first of all, the calls,that's the main thing, because
obviously no one will answer thephone after hours.
So when we implemented thissystem, we've seen a huge
increase in bookings.
Just because, you know, if youthink about it, people work
until five or six, which issimilar to your practice.
So they only after they'relooking for an appointment, only
(23:44):
after they researching.
And they probably not be ablenot being able to book during
their working hours or whatever.
And I find that having an AIreception is the answer phone
calls and guides patients, thatwould be the first thing to look
at.
Then also, how fast do youreply to patients?
(24:05):
So let's say they submitted aform on your website and it's 8
p.m.
You're just home, you don'tcare, you know.
And then the first email theygot is the next morning, which
is, you know, they probablywon't even remember that they
submitted the information.
So I would say be engaging, tryto create automations so they
(24:28):
get a reply straight away, andit's personal, it's not just a
random thing, you know.
If they inquire for checkups,make sure that email will
mention checkups, and it's justkeeping them engaged as fast as
possible.
And then also obviously havinga chatbot which will be more
personal, it acts like a almostlike a human, so they feel like
(24:49):
they speak to someone ratherthan just having no chatbot or
you know, just a sequencechatbot.
And it's just you know, keepingthem more engaged.
I think I think that's that'swhere dentists lose a lot of
patience.
Dr James (25:04):
Interesting.
Okay, one for the AI cynics inthe audience.
Is AI good enough in 2025 tohandle patient inquiries to
dental practice?
Marius (25:17):
Um, not all of them.
I mean, I always say it's atool that can be used to
improve, not to replace anyone,you know, like a receptionist or
someone that's human andanswers phone calls.
It's just a tool that you canuse after hours or during the
weekend, and even if itincreases your conversions by, I
(25:38):
don't know, a couple of leads aweek, you know, it's still
something is you're stillmissing calls.
And this is something that youcould you could help your
practice to gain more um gainmore bookings.
Dr James (25:51):
Makes complete sense because during office hours you
might have someone there.
Outside of office hours, youroptions are either make them
wait to the next day and thenhope that your receptionist that
he or she has enough timebecause they're so freaking
busy, right, to actually getback to the leads.
This is another huge problem.
Um that happens a lot in dentalpractices.
(26:12):
They get leads, but they can'tactually get back to them.
Um so if your options are makethem wait or get the AI bought,
in your experience, AI is atsuch a level now that the the uh
the the speed that it is ableto react offsets any potential
(26:32):
well, it won't be quite to thesame standard as a receptionist,
so it the the speed that itresponds offsets that slight
drop in person personableness, Iguess is the word.
Yep.
Yeah, or or the the the slightdrop in the authenticity factor
of having an actual personcalling you, it uh it's
worthwhile.
So dentists, dental practiceshould should look at this, is
(26:53):
what you're saying.
Marius (26:54):
Yeah, of course, yeah.
Dr James (26:55):
Interesting.
And tell me this the AI bot,should that book people in, or
will it just talk to them andsay, hey, a human is gonna call
you back soon?
How does what does the AI botactually say to these people?
Marius (27:07):
Yeah, it depends what system you use, but most of them
they can do both things.
So providing that it's they'rebased on the same system, they
can book appointments directly,or they can just send like an
SMS or uh an email with abooking link.
So just trying to make it assimple as possible for patients,
even after hours.
(27:28):
And there's one thing that Ididn't mention, I completely
forgot about.
Uh, when we track websites,when we track the patients to
see what they're doing on thewebsites, sometimes we see that
they just visit the fee page andshortly after that they just
exit the website without bookingan appointment.
So it's also how you structureyour fees.
(27:50):
And I know you can't reallychange them based on the
patients, because obviously it'syour prices.
But if you have too many ofthese, then obviously you need
to do something about it becauseyou're losing patients just
because you mentioned that youneed a 100 pounds deposit, for
example.
And you know, if you changethat to 20 pounds, 40 pounds
deposit, that might actuallyhave an impact.
(28:13):
So when we build a website, welook at all of these things.
We don't just build a website,we look at your systems as well
and how we can implement them toconvert more.
Dr James (28:24):
Nice.
So the website is top of thefunnel, and basically, all these
methods of gaining attentionSEO, meta ads, Google ads,
organic socials are basicallyall funnels or methods of
generating of driving traffictowards the website, in your
view.
Marius (28:43):
Not necessarily.
No, I mean you can nowadays youcan just get leads by having
ads with the landing page, or Imean, essentially you'll need a
landing page because you make ahuge difference.
But there's so many things ofgetting leads nowadays that you
know it feels like you know thewebsite becomes just a brochure.
But my point is don't leave itas a brochure because if you do,
(29:06):
that's what you will become.
So I'm not saying to guide allthe traffic towards your
website, I'm just saying, youknow, there's things that you
might be missing out justbecause of your website.
So simple things like I said,just changing, adding a booking
system or changing the photosthat could actually improve your
conversion rate.
Dr James (29:27):
Nice, Marius.
If anybody wants to reach outto you off the back of what
we've talked about today, eitherabout a website or more general
marketing, where are they bestoff finding you?
Marius (29:38):
Yeah, so I always say, you know, I'm not here to sell
websites to people, but I'm hereto provide information so they
can ask the right questionsbefore making a decision.
So if they uh if they have anyquestions, they can find us on
alignmedia.co.uk or onInstagram, Facebook, align media
everywhere.
And if they personally Want tocontact me just info at a
(30:02):
linemedia.co.uk, and I'll beable to reply myself.
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