In this milestone 150th episode of Design Business Freedom, you're guided through a refreshingly simple yet strategic approach to overcoming slow seasons in your interior design business. Instead of succumbing to the overwhelm of "more marketing," Melissa Gault, your interior design business coach, walks you through the transformative power of choosing one intentional action to focus on for 30 days. This episode is packed with tangible ideas and real-life examples to help you bring in clients, cash, and confidence—without the hustle.
Melissa shares 12 proven marketing strategies specifically designed for interior designers and emphasizes the importance of alignment, authenticity, and consistency. Whether you're feeling a slowdown in inquiries, income, or inspiration, you'll walk away with a practical plan to shift from scattered effort to meaningful momentum. It's about simplifying your strategy to amplify your results—and this episode shows you exactly how.
IN THIS EPISODE, YOU WILL HEAR:
- (01:09) Why “doing more” during slow seasons leads to burnout, not bookings
- (03:40) How to select one of 12 proven marketing moves to focus on for 30 days
- (05:31) Why launching a digital newsletter can be a game-changing visibility tool
- (07:17) The power of story-driven Instagram content that attracts ideal clients—not DIYers
- (13:07) Tips for getting into publications and podcasts your clients actually pay attention to
- (26:11) How optimizing your Google Business Profile can improve local visibility fast
SUPPORTING RESOURCES:
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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