Brainstorms are Bad for Business

The idea of putting a bunch of intellectuals in a room to throw out ideas like Don Draper in an episode of Mad Men is a thing of the past. As discussed in our last episode, focus is key in channeling our creative energy in ways that align with the goals of our potential end-users. This week Jonathan invites Drew Boyd, author of "Inside the Box," to discuss how we can leverage focus to drive powerful, collaborative creative-sessions and workshops; ones that rely less on the direct expertise of participants, Learn more about your ad choices. Visit megaphone.fm/adchoices