Design Of Podcast

Design Of Podcast

The Design Of isn’t a podcast about graphic design. It’s about the intentional design of how we live, lead, create—and pursue what matters most. Hosted by brand strategist and storyteller Justin Ahrens, The Design Of explores the moments, decisions, and values that shape how people find purpose, navigate change, and create meaningful impact in their lives and work. Through powerful, human-centered conversations with startup founders, bestselling authors, artists, teachers, business leaders, everyday innovators, and even Olympic medalists and an Oscar winner—each episode reveals what it really takes to build a life (and legacy) with intention. Whether you’re leading a business, building a brand, making art, or simply trying to live more intentionally, The Design Of invites you to pause, reflect, and reconnect with what truly matters. Brought to you—intentionally and with purpose—by Rule29 and O’Neil Printing. 07d1f150-18b2-11f0-ad84-11f0a7387296

Episodes

October 5, 2025 33 mins
What happens when you say yes to what brings you joy, even if it starts on the side? For Chicago-based artist and designer Alyssa Low, it began with a quiet sketch. A visual diary during the early days of the pandemic. “I was just trying to express what I was feeling, when words didn’t quite work,” she says. That simple practice of showing up for herself turned into something bigger. One mural became two. Then came the collaborati...
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What happens when a designer at the top of his field walks away to chase something simpler, sharper, and harder? Illustrator Craig Frazier did exactly that, leaving a thriving design practice for a life defined by clarity and metaphor. Craig shares how he built a signature style that makes the complex instantly understandable. From Time magazine covers to U.S. postage stamps, his work proves how powerful reduction can be, and why ...
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What if the most powerful brand you could build didn’t shout, it whispered, “You’re enough”? That’s the quiet revolution Miss Katie Sings is leading. In this episode of Design Of, we sit down with Katie Norregaard, aka Miss Katie Sings, a musician, educator, and content creator who’s redefining what it means to connect with your audience. With calm clarity and cultural depth, she’s grown from a single homemade video during lockd...
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What if your next competitive advantage wasn’t a new product, but a new kind of leader? Doug Powell believes designers and design thinkers have the skills business needs most right now, the ability to connect human needs with strategic goals, to navigate uncertainty, and to see opportunities others miss. In a world of rapid technological change and economic contraction, that perspective can be the difference between falling behin...
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Billy Oppenheimer is a pattern-seeker, storyteller, and creative thinker who turns curiosity into clarity. His path, from ski towns and side jobs to working alongside bestselling author Ryan Holiday, is a powerful reminder that following what fascinates you isn’t a distraction; it’s a direction. In this episode of Design Of, Billy shares how his instinct to notice, capture, and connect ideas has shaped his creative journey, and h...
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Jerry Takigawa is a rare kind of thinker, someone who approaches the world not just with creativity but with deep awareness, humility, and care. His work as an artist and storyteller explores what it means to carry a legacy, reframe pain into purpose, and make meaning in a world that often feels fragmented. In this episode of Design Of, Jerry shares how his Japanese American heritage, his parents’ experience with internment, and h...
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Ali Schwanke isn’t just a marketer, she’s a builder of trust, a champion for clarity, and a quiet force of curiosity. As the founder of Simple Strat and the face of HubSpot Hacks (with over 3 million views and counting), Ali has become one of the most trusted voices in helping businesses unlock their true potential, not just in tools, but in people. In this episode, we trace Ali’s journey from a childhood of small-town hustle, sel...
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Peter Aguero isn’t just a performer, he’s a presence. Known for his emotionally charged, wildly entertaining, and deeply human stories, Peter has become one of the most beloved voices in the storytelling world. A longtime host and GrandSLAM champion with The Moth, Peter’s work explores grief, rage, love, redemption, and the quiet moments that define who we are. In this episode, we sit down with Peter to trace the creative arc of h...
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If you’re a business leader, creative director, entrepreneur, or someone curious (or even a little anxious) about how AI fits into your work, this episode is for you. In this conversation, Justin Ahrens talks with Scott Meyer, co-founder of Chipp.ai, about designing AI tools that don’t just automate, but amplify creativity, strategy, and human connection. Scott’s journey, from studying peace and conflict in Norway to building tec...
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“Music is completely emotion-driven for me. If I don’t feel it, I can’t fake it. That’s why I keep writing, to stay close to that feeling.” In this deeply reflective episode of The Design Of, Justin Ahrens sits down with musician, composer, and sonic storyteller Ryan O’Neal, best known as Sleeping At Last. With millions of listeners around the world and a body of work that’s as emotionally rich as it is expansive, Ryan shares how ...
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Andy Stoll is the guy you want at your dinner party if you're looking for some serious entrepreneurial wisdom mixed with a dash of world-traveler intrigue. As a Senior Program Officer in Entrepreneurship at the Kauffman Foundation, he's got a cool $25 million philanthropic portfolio to work with, all in the name of strengthening entrepreneurship and innovation across the United States. This Omaha native with family roots in a small...
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Julie Sims, a global marketing and communications leader and strategist, has had quite a career. Knowing what she wanted to do at age 10, she followed her path and curiosity across the country, exploring different industries and searching for meaning in her work. From working in a newsroom and a staffing agency to dedicating her talents to a non-profit focused on creating a world free of illiteracy and gender inequality, Julie has ...
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Christine Taylor's journey has been filled with extraordinary adventures that have aligned perfectly with her personal passions and interests. It's the kind of dream we all secretly harbor. A true creative at heart, she has immersed herself in the realms of film, video, music, and theatre. For years, she has been an integral part of the TV and movie entertainment industry, specializing in licensing, consumer products, content devel...
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Debbie Millman is the creator and host of Design Matters, which is the world’s first podcast about design and is known for its wide-ranging conversations with designers, writers, artists, curators, musicians, and other prominent figures in contemporary thought. Additionally, Debbie is an author, teacher, and co-curator of the online Print Magazine. She is also an artist, speaker, and curator of creative conferences like the HOW Des...
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Ciara Panacchia's story is a remarkable example of the power of the American Dream. She rose from humble beginnings in a small Irish town, despite facing adversity in the classroom and limited resources. But her passion, creativity, and tenacity led her to fall in love with an American and move to the United States. Through sheer determination and hard work, Ciara has become a successful author and illustrator, connecting her nativ...
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Steven Morris is a brand and culture advisor, author, and speaker. He believes that, at its heart, business is a human-to-human venture. Much of what people do, they do unconsciously. People make decisions with their heads but act with their hearts. This is true for leaders, employees, investors, and customers. Steven is in the business of bringing that heart, or dare I say, love, to the center of leadership and business. In fact, ...
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This episodes guest writes something that I think may resonate with you: When you’re constantly focused on what you can do for others, how you can show up in the world and “make things happen”, without balancing that effort with rest, support and love you end up exhausted and overwhelmed or worse, you start to lose sight of possibility and your sense of purpose. Patty Lennon's mission is to ensure that you and every other good per...
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Travis Thrasher has known since the third grade that he was meant to tell tales and shape big ideas. His dream of being an author led him to write original works for over a decade — ranging from fiction to nonfiction to children’s books. Travis’ unique talent has resulted in many unique experiences including collaborative writing for a range of celebrities including musicians such as Blake Shelton and Jonathan Cain from Journey, r...
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Singer, rapper, and writer Dessa has made a career of bucking genres and defying expectations. Her résumé as a musician includes performances at Lollapalooza and Glastonbury, co-compositions for 100 Voices Choir, performances with the Minnesota Orchestra, and Top 200 entries on the Billboard charts. She contributed to the number-one album The Hamilton Mixtape and the RBG documentary; her track “Congratulations” has notched over 20 ...
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David Wallace Haskins is an American interdisciplinary artist using light, space, time, and sound to create experiential installations, sculptures, and architectural interventions. His works often invite exploration and participation, challenging visitors’ assumptions while highlighting the interrelational dynamic they share with themselves, others, and the world around them. Haskins develops and contextualizes his work with a tea...
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