Indi Young: Make time to listen

In today’s episode, I speak with Indi Young. Indi is a researcher who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in.

Indi has written two books: Practical Empathy and Mental Models. She builds knowledge and community via a series of live online advanced courses about the importance of pushing the boundaries of your perspective. She was one of the founders of Adaptive Path, the pioneering UX agency. You can follow her on Twitter @indiyoung and access many resources on her website indiyoung.com as well as at medium.com/inclusive-software.

We dive into what it means to listen deeply when doing research, how to collect knowledge about a purpose rather than a solution, and how to create a safe space so the person you’re listening to can access their interior cognition. You’ll come away with some fascinating examples and actionable techniques for deep listening.