Design Your Wedding Business

Design Your Wedding Business

Are you a woman entrepreneur in the wedding and event industry who is burnt out? Do you want your business to work for you instead of the other way around? Does the stress and frustration you’re feeling ever make you want to throw in the towel, give up on your dream, and start working on your resumé?Stop right there! Host Jen Taylor understands how you feel and has answers for you.When she started out over 15 years ago as a successful destination wedding planner in Washington and Maui, it wasn’t long before she recognized a need within the wedding and creative industries for more organized systems and processes. After all, they are the key to a happier life, both in terms of work and personal time.Since then, she has made it her mission to help creative entrepreneurs build streamlined workflows, processes, and procedures so they can grow their business and spend their time on what they love most — their craft, their family, and their life.If you are ready to stop reinventing the wheel and start getting the most out of your business, join Jen each week on the Design Your Wedding Business podcast where she shares the resources, strategies, and support you need.To find out more, visit


March 27, 2023 9 min

What are you doing to create visibility for your wedding business?

In this episode of Design Your Wedding Business, we’re covering one of the 8 CEOs in your business: the Chief Marketing Officer. 

As your wedding industry mentor, I’m here to tell you that visibility and marketing are critical to the success of your business. At the end of the day, your offers won’t sell if people don’t know about them. So how are you gettin...

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Have you ever had a job that was a miserable experience because you were trying to meet completely unrealistic expectations?

Setting client expectations is part of the job when you’re in the wedding planning business or really any client-facing business. No matter what service or product you provide, it's important to set client expectations and maintain them from the start to the finish of your experience together. 


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What’s a business without happy clients?

In this episode of Design Your Wedding Business, we’re talking all about the client experience and your role as the chief experience officer (CXO) of your wedding business. What does a CXO do? I’m covering everything from onboarding and offboarding to email sequences and software in this bite-sized episode, so even if you’ve never heard the term “client experience” before, this episode w...

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Do you find sales a bit of a scary topic?

Your sales skills will get better and better with practice, so let’s talk about how to get that practice and close those sales. This episode of Design Your Wedding Business is all about how to get a “heck yes” on your sales calls. 

I’m sitting down with Carissa Woo to talk about everything you need to know about the sales process for wedding professionals. 

Carissa Woo is a hope...

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February 27, 2023 10 min

Are you being a good Chief Systems Officer for your wedding planning business?

In this episode, we’re talking about one of the 8 CEOs: systems.

Larger corporations have CIOs (Chief Information Officers) but I prefer to think of this role as the CSO (Chief Systems Officer). It’s less I.T.-based and more focused on using tech to develop structures that set your business apart from competitors. 

If you’ve never heard of CS...

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Are you utilizing new technology and apps in your wedding planner coaching business?

In this episode, Kevin Dennis and I are digging into the world of technical applications and technology. There’s a lot out there, so we want to help you narrow down your options and figure out what tech is best for you. 

Kevin is here to teach you what apps are out there, how to use them to make your life easier, and how to make technology ...

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What would you ask someone who has been networking since they could speak?

Our guest in this episode, Chérie Ronning, is a true friend to myself and to the wedding business industry, and she is a natural-born networker. I’m so excited to have her on the podcast to ask her for all her advice on networking. 

We’re digging into the do’s and don’ts of networking and learning more about why networking is so important for your ca...

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What are your intentions for networking this year?

Whether it’s in-person or online, networking should be a priority in your wedding industry business plan. Getting your name out there is a huge part of growing your business and networking is how you do it. 

If you’re feeling a little rusty when it comes to networking, I’ve got you covered. I’m talking about how in-person networking varies from online networking, the benefi...

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January 30, 2023 38 min

Do you find yourself apologizing for things that aren’t your fault? Not wanting to sound too bold? Trying to make your emails sound a little softer? 

In this episode, I’m talking to Renée Dalo about how the power of language can transform your business. She’s here to teach you how to speak about yourself and your wedding business without making yourself sound smaller. You’re probably using words to make yourself sound smaller w...

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What is networking?

It’s more than just passing out business cards and making small talk. It’s actually a really important part of your strategy to consider as part of your wedding industry business plan. Networking is how you get your face and name out there so that people know who you are and what you do. 

In this episode, I’m teaching you how to get involved in your local community of wedding professionals and start buil...

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Who doesn’t love playing around with designs in Canva?

Canva might be fun to use, but it also has a bunch of great professional tools built in that a lot of people don’t know about. 

That’s why I wanted to bring Canva Verified Expert Brenda Cadman on the podcast to teach us some of her tips and tricks. She’s explaining what the Canva Verified Expert program is, teaching us the basics of how to get the most out of Canva, and...

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Do you have CEO days in your calendar? If not, listen up. 

In this episode, I’m sharing what CEO days are, how to make time for them in your busy schedule, and what you should be doing on your CEO days. Spoiler: They are SO important for your business.

Remember, you’re a business owner first, so it’s really important that you’re making time to work on your business, not just in it. No one else is going to take care of the b...

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Are you acting like the owner of your wedding business?

You are not a wedding planner, DJ, florist, or caterer. You are first and foremost a business owner, which means you have to do business owner things. You might not enjoy dealing with the business side of things, but it’s your responsibility to make sure that your business is running smoothly. 

Remember the 8 CEOs? Those are the “business owner things” that you need to...

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Are you using PR to grow your business? 

Join me for a chat with wedding PR guru Meghan Ely to talk about all things wedding business PR.

We’re talking about what PR looks like for wedding professionals, how to get your work featured, how to stand out in a competitive industry, and so much more. Think of this episode as your guide to all things PR.

OFD Consulting owner, Meghan Ely, CWIP (Ce...

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What do you do to plan and prepare for a new year?

This episode is about looking forward to the new year and how to prepare for it. 

The last episode was about how to review, so if you listen to that episode and this one, you should have a pretty comprehensive guide to getting wrapped up with the last year and ready for the new one. 

When you’re finished with your review of the last year, it’s time to ask yourself ...

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Do you recap your year as part of your wedding industry business plan?

2022 is coming to a close and it’s time to start thinking about what happened this year and what you’d like to change for next year. 

By taking time to learn from the previous year and implement any changes you need to make to keep your wedding industry business plan in alignment with the life you want to live, you will set yourself up for success. In th...

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How much time do you spend working on your business? I’m not talking about the time you spend with clients; I’m talking about the time you spend working on your 8 CEOs. 

In this episode of the podcast, I’m talking about making time to work on your wedding business by having a quarterly day (or half-day) where you can create a plan for the upcoming quarter. I’m teaching you how to get started, what areas to review, and where to find ...

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What is self-care and what does it look like for you as someone in the wedding industry?

Self-care is multidimensional; it goes beyond facials and pedicures, but it can be hard to figure out what to do for yourself besides putting on a face mask! And if you’re like me, you might find this concept a little difficult to grasp.

In this episode, we’re discussing multidimensional self-care and how to integrate it into your life. I’m ...

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How do you find time for everything during the holidays? Do you end up sacrificing evenings and weekends?

The holiday season is almost here, so you might suddenly feel like you’re trying to find extra time for family, friends, parties, clients, and everything else on your plate as a wedding planner. So let’s talk about setting boundaries for yourself, your clients, and your loved ones during the holidays.

For me, clear boun...

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Have you ever wondered why you feel so productive in the spring or fall but when winter comes around, all you want to do is hibernate?

Our bodies are connected to the earth, and as the seasons change so do we. 

My energy healer Jeni Dahn is joining us for this episode to teach us about the energies of the seasons and how they can benefit our lives and wedding businesses. 

Jeni is taking us through each season and teaching us...

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