What if the most ignored room in your project is quietly dragging down the whole design?
Today, I’m with Jennifer Q. Williams of St. Louis Closet Company to reveal why closets, yes, closets, are one of the most underestimated elements in all of residential design. So if you’re creating a luxury home or updating a modest space, your clients’ daily routines and resale values are being shaped by what’s behind those closet doors. If you’ve been sleepwalking past the wire racks and sliding doors, this episode will wake you up fast.
Jennifer breaks down the functional and emotional impact of a well-designed closet, how it can save time, reduce stress, and even increase a home’s market value. We dig into the common oversights made by designers and architects alike, from door swings to ceiling height, and how getting these wrong can silently sabotage the client experience. You’ll also hear why collaborating with a custom closet pro early in the design process isn’t just nice to have, it’s a smart, brand-elevating move.
You’ll learn: ✅ Why poor closet design quietly adds stress to your client’s daily life ✅ What interior designers and architects regularly overlook (and regret) ✅ How to collaborate with closet experts to elevate your designs ✅ The surprising ROI of a custom closet, and why it matters at resale
If you’re an interior designer looking to create truly high-end homes with functional beauty in every corner, this is the episode that’s going to help you get there.
Listen now and start designing with every square inch in mind.
(00:00) Why closets are always the afterthought in design.
(02:24) Jennifer’s journey into the custom closet industry.
(06:12) How an organized closet impacts your day and mindset.
(09:22) What interior designers and architects usually overlook.
(17:48) Why custom closets are more accessible and valuable than clients think.
(25:01) How to vet and collaborate with a local closet company.
About Jennifer Q. Williams
Jennifer Q. Williams is the founder and owner of St. Louis Closet Company, the region’s first locally owned, floor-based custom closet business. With over three decades in the industry, Jennifer has built a reputation for blending high-end organization with practical everyday use, transforming even the most neglected storage spaces into stunning, functional showpieces. A proud St. Louis native and entrepreneur, she’s as passionate about her community as she is about organization, supporting numerous local charities and small business initiatives. Her signature? Turning chaotic closets into calm, curated spaces that improve daily life and property value.
Website Instagram: @stlouisclosetco
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