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May 31, 2024 47 mins

Unlock the secrets to transforming your fitness business and achieving unparalleled success with insights from Jamie Hayes, a renowned fitness expert and pioneer in health and wellness. Discover Jamie's inspiring journey from Australia's first fitness leader of the year to owning multiple successful fitness businesses across Australia and New Zealand. Gain invaluable wisdom on focusing on business fundamentals, transitioning to remote coaching platforms like Zoom, and the importance of practical dietary advice.

Explore transformative strategies that can elevate your fitness business to new heights. Jamie shares key tactics for creating effective programming and scalable expert programs, balancing marketing efforts for client retention and acquisition, and the critical importance of a clear cash flow plan. Learn about the unique approach of the DietFlex weight loss coaching program, which emphasizes personalized diets, long-term behavior change, and the myth-busting reality that exercise alone doesn't drive weight loss.

Get ready to revolutionize your approach to weight loss and fitness business management. Jamie underscores the necessity of muscle-based medicine, particularly in combating frailty in older adults, by highlighting protein-optimized diets and resistance training. Through personal anecdotes and motivational guidance, this episode offers practical advice for achieving your health goals and maintaining muscle health as we age.  Jamie's insights will provide you with the tools and inspiration to succeed.

To connect with Jamie visit www.dietflex.com.au


(01:55 - 02:56) Business Fundamentals and Ego Protection 

(07:14 - 09:51) Strategies for Fitness Business Success 

(12:22 - 13:45) Transitioning to Zoom for Coaching/Sales 

(17:53 - 20:01) Individual Carbohydrate Tolerance for Weight Loss 

(22:23 - 24:08) Weight Loss Leading to Exercise 

(32:10 - 33:34) Benefits of Strength Training for Longevity 

(39:57 - 40:42) Lessons Learned in Business Deals 

(44:08 - 45:42) Leadership vs. Management in Business 

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