Designer Discussions : Design Remodeling Marketing

Designer Discussions : Design Remodeling Marketing

Welcome to Designer Discussions, the ultimate guide for interior design and kitchen and bath business owners seeking success in marketing, communication, and public relations! Join us as we dive into proven strategies and expert insights to help you elevate your business. Discover how to boost your online presence, attract new clients, and secure high-budget projects. Uncover the secrets of landing highly coveted magazine placements to simplify your life and improve your income. Tune in to gain insider tips on internet visibility, client acquisition, and time-saving technology. Get ready to transform your business and thrive in the competitive design remodeling, kitchen, and bath industries. Let's make your journey smoother and more profitable together. The show is a mix of interviews, special co-hosts, and solo shows from Jason Lockhart, Maria Design Appy, and Mirjam Lippuner.


April 11, 2024 14 mins

Could the rise of Search Generative Experience (SGE) spell the end for traditional SEO? That's the burning question Jason and Maria tackle in today's engaging discussion. As AI reshapes the way Google Search operates, we peel back the layers of this intricate digital evolution. Prepare to have your mind expanded as we reveal the strategies that will not only preserve, but elevate, your website's content in the age of...

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Discover the seismic shifts that have rocked the digital marketing world as our hosts Jason, Maria, and Miriam, guide you through the transformative events of the past five years. We're unmasking the effects of the pandemic that shoved businesses into the online arena, escalating competition, and driving up ad costs. And that's just the tip of the iceberg. We're talking about the social media juggernaut's leap w...

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March 14, 2024 23 mins

Prepare to illuminate your world with insights from Jan Rutgers, an industry savant fresh from KBS 2024, as she casts a light on revolutionary interior design trends. This episode is a treasure trove that promises to enrich your understanding of how cutting-edge cabinet lighting is transforming the way we dwell, with innovations like adjustable shelf lighting and temperature control setting the stage for a new era of functionality ...

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Unlock the secret to transforming a designer's portfolio with the help of Tori Sikkema, a virtuoso in interior, architectural, and lifestyle photography. Through an engaging dialogue, Tori demystifies the indispensable role professional photography plays in propelling designers into the spotlight of press and publications. She offers her seasoned perspective on the nuances of choosing a photographer whose aesthetic complements...

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Ever found yourself at a trade show, admiring brands and wondering how to spark a collaboration that goes beyond a quick exchange of business cards? That’s precisely what we tackle in our latest Designer Discussions podcast. Join Miriam, Maria, and myself along with our guest experts, as we peel back the curtain on the art of conversation at events like KBS. We're not just talking any chat, but the kind that forges partnership...

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Ever wonder how your favorite brands capture their essence in every tweet, ad, and email? That's the power of a consistent brand voice, and this podcast is your ticket to unlocking it for your own business. Join us—Jason, Maria, and Miriam—as we dive into the world of branding with the aid of emerging AI technologies like ChatGPT. We'll expose the heart and soul of what makes a brand's communication tick, and show yo...

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Step into the future of design with our eye-opening discussion on the top digital marketing trends for 2024, tailored to transform your interior design or renovation business. As you sip your morning coffee, join Miriam, Jason, and our AI virtuoso, Maria, in uncovering the landscape of upcoming innovations that promise to keep your brand at the forefront. We don't just talk theory; we equip you with the practical know-how to h...

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January 4, 2024 14 mins

How will 2024 unfold for you as an interior designer or webop? Give your journey a formidable head start with our dynamic discussion on planning, marketing, PR, and business development, specifically tailored to your industry. You'll find invaluable tips from us - your hosts, Jason, Maria, and Miriam - on reverse-engineering your goals and optimizing your website for voice-activated search. Maria, our resident AI expert, will ...

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Join us, Jason, Miriam, and Maria, as we take a trip down memory lane, reflecting on the gems 2023 has bequeathed us. Let's reminisce about the intriguing insights, our favorite guests, and above all, the episodes on AI that sparked our curiosity and left us in awe. Our very own Maria, our guide in the realm of AI, has done a superb job of demystifying this often-daunting subject, making those episodes an absolute must-listen....

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Unlock the transformative power of Word of Mouth (WAM) in your design business, as we reveal how press, referrals, and AI can construct trust with your customers, amplify visibility, and catapult your interior design or remodeling business to new heights. The digital landscape can be a minefield, so let us guide you through the intricacies of SEO, demonstrating how reviews can propel your rankings and steer the decisions of potenti...

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Dive into the world of sales and discover the unexpected value it holds for interior designers, with insights from our guest Duane Becker. We're unpacking the entire sales process, from the initial client contact to the final farewell, and revealing the pivotal role of a well-versed salesperson. They are not just selling a product or service, they are problem solvers, solution providers and concept introducers. We'll illu...

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Uncover the secrets to scaling your interior design business with our engaging discourse featuring sales wizard, Duane Becker. We promise to equip you with effective tactics of where marketing ends, and the sales game begins. Dive deeper into the art of designing compelling content and ads to engage your ideal clientele. With our discussion on the transformation of prospects into clients, we guarantee a paradigm shift in your appro...

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As we celebrate our 100th episode we turn over the hosting duties to Charmaine Wynter of Chatting with Charmaine and In this episode Charmaine gets up close and personal with the three host (Jason, Maria and Mirjam), along with discussing what's next for the Designer Discussions Podcast.

If you would like to get the links and show notes for this episode, click on the link below:


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October 12, 2023 21 mins

The Designer Discussions Crew is answering the top 5 listener questions. 

  1. How relevant is TikTok to the remodeling industry?
  2. How can I use AI to enhance my marketing?
  3. What are some marketing trends for 2024?
  4. How can I use Google products to market my business?
  5. How can PR help remodeling companies grow?

Episodes Referenced in the Podcast:
Question 1 -

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September 28, 2023 13 mins

In this episode we will show you how to become an expert at marketing your business, save yourself time, and get the clients you want. To learn more about the Designer Discussions Academy click this link below:

If you would like to get the links and show notes for this episode, click on the link below:

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Without an investment range determined the client and the designer can go around in circles for months developing plans and pricing the project to get it right. Jan has been working with a team of developers and kitchen and bath pros on an app to help design
professionals guide consumers through the budgeting process.

You can check it out at

There is a place to sign up for a free 10-day tr...

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Don't be left behind! Get started using AI images for your design business and learn how in this episode. 

Past Episodes Referenced:

Take advantage of these resources to uplevel your business.
Chat GPT training

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August 17, 2023 13 mins

Do you want more incoming calls for new clients? Or do you want better clients? We cover the top 10 Questions about marketing designers and remodelers are asking.

  1. Who is my target market? (01:03)
  2. How can I reach my target market? (02:10)
  3. How can I convince customers to buy my product or service? (03:12)
  4. Who are my competitors? (04:47)
  5. How do customers perceive my brand? (06:00)
  6. How can I make my business more visible online? (07:18)
  7. H...
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August 3, 2023 28 mins
We cover the top 10 PR Questions . . .

  1. Do I need an agency or publicist? (1:02)
  2. What types of media placements should I focus on to maximize the impact on my brand's visibility? (3:01)
  3. What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (5:09)
  4. What are the essential elements of a compelling pitch that can capture the interest of editors an...
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July 20, 2023 13 mins

Video is King, and there is no better way to elevate your design business.  We cover the top 10 mistakes and tips on improving your videos.

  1. Choosing a Poor-Quality Video Production (01:12)
  2. Not Having A Defined Story (02:14) 
  3. Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32)
  4. Creating Extra Long and Boring Videos (04:06)
  5. Not Having a Call-to-Action (CTA) (06:12)
  6. Neglecting SEO (06:50) 
  7. Forgetting the Captions and Sub-...
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