February 13, 2025 • 18 mins
Unlock the secrets of edutainment in design as we explore its evolution from classics like Sesame Street to modern platforms like TikTok and Instagram. With special guest Maria, we unravel how storytelling, engaging visuals, and interactive elements can not only captivate audiences but also build brand loyalty for designers and remodelers. Discover how to navigate the challenges of social media and harness its power to keep your audience hooked. Maria offers valuable insights on leveraging TikTok and addresses concerns about its future, ensuring you're equipped to adapt and thrive in the ever-changing digital landscape.
In our episode, we also focus on three essential marketing strategies tailored to the design industry, promising to elevate your client relationships and satisfaction. We reveal the importance of educating clients on project timing, fostering trust through transparency, and demonstrating expertise by addressing common challenges with insightful solutions. With a prediction about TikTok's potential suspension looming, we emphasize the nuances of migrating successful content to other platforms like Instagram or Facebook, preparing you to maintain engagement no matter what changes come. Join us for an episode packed with actionable insights to transform your brand and connect with your audience more effectively.
If you would like to get the links and show notes for this episode, click on the link below:
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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Mirjam Lippuner (00:00):
Welcome to Designer Discussions with Jason,
maria and Miriam.
Today we are talking aboutedutainment.
Welcome to the DesignerDiscussions podcast with Jason.
Maria and Miriam Tune in eachweek where we talk about
marketing, PR and businessadvice for design professionals.
Jason Lockhart (00:24):
This is a topic that has been in the limelight
lately.
Just to give you a littlehistory, this is not a new topic
.
Honestly, honestly, it goesback to the 70s and 80s and
you'll probably say that far.
Have you heard of Sesame Street?
Have you heard of Mr Rogers'Neighborhood?
When you were a kid?
(00:45):
That was edutainment.
They were actually educatingyou while they were entertaining
you.
So this is not a new topic.
It's just now coming into theforefront in terms of remotely
TikTok, instagram and how youwant to create content for your
audience.
So this is not anything new,but there are some elements of
(01:08):
it that you really need to knowand, honestly, as I talk about
these elements and then Maria,she's going to help me out on
the TikTok side as well butthere are some elements.
If you add these and you'll seea lot of remodelers and
designers, you will do all ofthis anyway.
So some of the elements youwant to have from the
(01:29):
entertainment side is you wantto engage and entertain your
audience.
It helps to build brand loyaltyas well if you do it the right
way, and some of the things youalways hear about in terms of
entertainment.
It's about storytelling,creating interesting visuals and
(01:50):
interactive elements.
As a designer and a remodeler,we have all of that, because if
you're talking about visuals,that's what we create all the
time anyway.
You may think of okay, well, Ihave this, but what about
actually telling a story?
What I tell a lot of designersand remodelers that I talk to
(02:13):
all the time, what we do everyday, may seem mundane to us or
monotonous, whatever, but forthe end user, the homeowner,
it's new.
That's why HGTV is so liked,because HGTV, home and Garden
Network, all of those TV shows,they watch them because of the
(02:33):
entertainment and it's stuffthat they don't know how to do
or want to know how to do,because you can hear a lot of
homeowners that want to redotheir own home.
They just don't know how.
They need to know what theelements are, what the color
palettes are, the type ofmaterials they need, appliances
and all, and a lot of thoseshows on HGTV and a lot of the
(02:56):
other channels are popularbecause of that.
So we actually have a lot of alot of the elements already,
because we were either taught indesign school we were either
taught even if we didn't head toa design school.
Traditionally, you learn ninetimes out of 10 under another
designer, to learn all theseelements on how to create a
(03:19):
space that if anybody else looksat it, it looks bearing and
dilapidated and old, but we viewit as the potential, what can
be, and all of those elementsare aspects of edutainment.
If you're having to tell astory of a space that this is
where it was before, this is theprocess to create that space
(03:42):
and this is how it is after.
That is storytelling at itsfinest.
So we have all of thoseelements.
As a designer, it's just how doyou convey that to your end
user is what we want to talkabout today, and there's a lot
of ways that you could go aboutthat in terms of Instagram, ig
stories, ig reels, tiktok.
(04:03):
That's what Maria is going totalk about, and we've been
hearing a lot about what may ormay not happen with TikTok.
We're going to talk about thatas well, but right now, it's
about edutainment and just byhaving those elements so you
could create a story that yourend user is interested in.
I like to start about what arethe problems of the space.
(04:24):
That happens every time.
Usually, a client comes to youand they talk about this is what
happened with the space.
It's not actually functionalfor what we want to do.
It may be too small, it may nothave enough light, we may not
have the right appliances.
Those are the issues that startthe story.
Actually meeting with theclient going through the process
(04:44):
of your normal design is thestory.
Actually meeting with theclient going through the process
of your normal design is thestory.
So you're actually this is theissues.
Whatever it is the clients inthe space.
Then the process of meetingthem, either at the space, at
your showroom, going throughwhat the design process is,
meeting them, talking about whatthe appliances could be, the
(05:04):
materials that whole process isaspect of the story.
Going through the demolitionphase that you're going to, I'm
guaranteeing you, if you've doneany type of design, you will
have problems there becausethere's go.
Once you tear the walls down,something will happen that you
didn't anticipate.
So that's a part of the story.
What happens there?
(05:25):
You may have something happenwith the homeowner or the client
wanting to add something in atthe last minute that was not
originally planned for.
That's a part of the story.
When you go into the walls andyou find an issue that you have
to now put some of the budgetthat you were planning for
lighting now may have to head tosomething else.
(05:46):
That's a part of the storyleading all the way to the end,
the final reveal and having thehomeowner happy about everything
that has taken place All ofthose are aspects of the story
that you can tell.
How you tell it, whether it bein text, whether it be in video
which we're going to mainly talkabout here is a part of
(06:09):
edutainment, and so that's whatI just wanted to start here, and
then I'm going to hand it offto Maria so she can ask some
comments.
Maria Martin (06:17):
So Jason is right and he gave you the formula for
edutainment.
You want it to be interactive.
You want to be demonstratingpart of what you do and you want
to come up with a way whereyou're teaching them something.
Examples of ways that you canteach your clientele base is to
(06:42):
think about what makes a reallygood client and craft content
around making really good designclients out there in the public
, and you may not think thatthat's really compelling for
them, but you would be surprisedthat that's actually one of the
top things they want to know.
They want to know how do I knowif I've hired a really good
(07:04):
interior designer, becausepeople want to make sure that
they've asked the rightquestions before they hire an
interior designer, and ourindustry is sort of hidden
behind closed doors, right?
You don't know what thatdesigner's process looks like
until you've already hired them.
You don't know if that designeris really going to work with
you until you have already spenttime interviewing with them.
(07:28):
And since you're talking aboutlarge investment items, you're
spending hundreds of thousandsof dollars on what you're going
to be creating.
Edutainment is actually one ofthe best ways to get people on
the same page as you.
I'm going to give you threeexamples of little things that
(07:50):
you could be teaching people andyou could see how this can be
created and rolled out inedutainment.
So one of them is the when doyou need to?
This is, when do you need tocall us and let us start
planning your project?
(08:11):
What is that lead time for them?
When can they begin?
Because they're eager, theyreally want to get in touch with
you, probably months beforethey will actually need you.
So this is a great opportunityto talk about when something
needs to happen.
So, if you have already hiredyour builder, if you've already
(08:33):
hired your remodeler, if you areconsidering what your space
plan is, letting them know whatyou could do and when they need
to reach out to you this isactually very helpful
information for them and it'svery good because it's trust
building and it's creating anaudience of well-educated, smart
, easier-to-work-with clients.
(08:55):
Number two is teaching whatmakes a good client.
I know this seems like so crazy, but how many times do we have
to say trust the process?
How many times it's in theproposal?
You know it's suspend judgment.
Construction is a ball of hair.
(09:17):
It's going to be crazy in somespots.
After you get through the mess,then you'll have a solution at
the end, right?
So this is a great opportunityto help craft those better
quality clients by demonstratinghow trusting the process
results in exactly what someonewants, right.
So this is even though it mayseem like oh gosh, this is extra
(09:41):
work, it really isn't, becauseall you're doing is documenting
along the way what your designprocess looks like.
And even though you may thinkthat you have to be standing in
front of the camera and puttingtogether like scripted content,
like maybe you chat GPT like 30days of content and you're going
to try to batch all of it,that's really not how social
(10:04):
media works.
Social media is a understandingof working with someone and
creating a relationship withthem, and if you show you're
designing something, if you showyou know walking around the
construction site and how you'rehandling a problem, these are
all opportunities for when yousay to your client I need you to
(10:27):
suspend judgment, I need youknow this is one of those times
when we do trust the process.
Then they will be able torespond with confidence and like
sincerely trusting you, and sowe definitely want you to be
aware that teaching someone tobe a good client is actually a
(10:50):
win-win for you.
The next thing is commonproblems.
This maybe isn't going toresult in your ideal client
reaching out to you and askingyou to design their dream home,
but it may create a relationshipwith someone who wants to do it
(11:10):
themselves.
Gosh, I learned so much fromthis one designer social media
account, and their friend, whomight be looking to hire a role
designer, would then get afirsthand referral from a
network of people.
Right, this is just spreadingout your network further down
with reaching a broader group ofpeople, and this is how you
(11:34):
solve a little problem.
Right, and this might be thatyou are very pro-pot filler.
This could be that you are notpro-pot filler.
It is a very smallproblem-solution model that is
used for anyone who owns a house.
Right, I like to use this sheenpaint on cabinets because I
(12:01):
like this door profile, becauseit's easier to clean.
Did you know that this doorprofile doesn't allow for
hardware in this application?
So you may like that decorativehardware that looks like this,
but if you were to pick thisdoor, you're not going to get
decorative hardware.
So, once again, it's justdocumenting and it's presenting
(12:21):
Presenting problem and solutionalong the way.
While documenting stuff andthose little bits of information
.
Where do you put your knobs onyour cabinets?
What is your you know mostrequested detail in a kitchen?
What is a little trick whereyou know you add your space
(12:44):
between your hood and yourcabinets so when your exhaust
fan is running you don't get arattle of your china inside the
cabinet, like those are suchsmall little details, but then
it allows them to understand howthoughtful you are and that
there's a million decisions andthat they need that expert.
So, jason, gave you the formula, something that's gonna draw
(13:07):
them in.
That's interesting, becausethey wanna see that beautiful
new thing you got in the office.
They do, they just they wannasee it, and then you can package
it in a way that's like lightand interesting and helps you to
build that relationship.
So we, jason and I, completelyagree on a prediction that we
(13:30):
both have.
Okay.
So this is.
We don't typically do likepredictions, but this is going
to be a little treat for youguys.
It is January 15th and this isgoing to be airing in February,
and if Jason and I were gamblingpeople, our guess is that
(13:50):
TikTok has been suspended and isin this place of being taken
away as a tool that can be usedalmost as a sacrificial lamb
Like.
This is the thing that we aregoing to, that the government is
going to take away from you.
However, we believe that, asthe new administration rolls out
(14:13):
, to appease the same peoplethey took it away from, they are
going to let it come back, and,you know, we both think, just
as a prediction, that this iswhat's going to happen and that
all of the uproar and concernover TikTok is actually going to
be null and void in the future.
(14:34):
We don't know exactly when, butthat's our guess, and there are
other companies that will rollout some kind of short format
video solution.
However, I do think the peoplewho perform well on the TikTok
platforms have a historical setof data showing they don't
(14:55):
perform well on the metaplatforms, perform well on the
meta platforms and just becauseof that data, I don't see a
migration back into Instagram orback into Facebook.
We have data that posting tothese social media platforms are
not providing any kind oforganic growth and there's not
(15:19):
as many people on it as thereused to be, and so you know, our
guess is that the TikTokcommunity is not going to
migrate back into theseplatforms and strengthen them,
and that they will either waitfor something else, something
new, that can kind of provide asimilar result, or that, if we
(15:42):
wait long enough and there is anawareness that sometimes the
person who wants to be liked alot needs to give you a gift,
and so that way you can begrateful and thankful every day
that they exist, we believe thatTikTok is going to be that
(16:03):
taken away item that is thenre-given as a gift.
So if you're hearing this andsomething has gone down or
something might be going down inthe process, just know that
edutainment is really thebackbone of why TikTok is
successful.
Because you can own a verysmall business, you can just be
(16:24):
one person who's really smartand really good at engaging with
people and you can be verysuccessful on these platforms
because they are engineered tobuild community and to push out
educational content and to pushout educational content.
Jason Lockhart (16:39):
Whatever happens , edutainment is not going
anywhere.
This is one of the strategieswe feel you should incorporate
into your content, even if it'sjust written, even on the SEO
side.
One of the things I hear a lotabout is about well, is SEO dead
or whatever with AI and allthis stuff?
No, it's just evolving, because, no matter if you talk into
(17:03):
your phone, you use SEO that way, or a speech to talk, or
whatever, search is going toalways use aspects of search
engine optimization to find thecontent, because, no matter how
you search, it's going to haveto find relevant, authoritative
content, and how it finds thatis how you create the content.
So, by using edutainment thathelps you on any side, whether
(17:28):
it's video, written SEO, it willhelp you overall.
So this should be one of thestrategies you use in your
content generation.
Okay, so this is what we hadwanted to talk about today.
If you have any questions atall, let us know.
We hope to hear and see you intwo weeks on Designer
Discussions.
Mirjam Lippuner (17:46):
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should be too.
Discover how to personalizeyour approach for SEO, pr and
beyond, to attract more of theclients you love to work with In
our Academy membership with usDesigner Discussions podcast
hosts.
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(18:06):
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Maria Martin (18:23):
We hope you've enjoyed this episode of Designer
Discussions and all of thehelpful information.
Subscribe to our podcast, leaveus a review and share it with
your friends.
We look forward to having youback next week.
For more information on thepodcast and the marketing studio
, visit designerdiscussionscomand follow us on social media.
Welcome to Designer Discussions with Jason,
maria and Miriam.
Today we are talking aboutedutainment.
Welcome to the DesignerDiscussions podcast with Jason.
Maria and Miriam Tune in eachweek where we talk about
marketing, PR and businessadvice for design professionals.
Jason Lockhart (00:24):
This is a topic that has been in the limelight
lately.
Just to give you a littlehistory, this is not a new topic
.
Honestly, honestly, it goesback to the 70s and 80s and
you'll probably say that far.
Have you heard of Sesame Street?
Have you heard of Mr Rogers'Neighborhood?
When you were a kid?
(00:45):
That was edutainment.
They were actually educatingyou while they were entertaining
you.
So this is not a new topic.
It's just now coming into theforefront in terms of remotely
TikTok, instagram and how youwant to create content for your
audience.
So this is not anything new,but there are some elements of
(01:08):
it that you really need to knowand, honestly, as I talk about
these elements and then Maria,she's going to help me out on
the TikTok side as well butthere are some elements.
If you add these and you'll seea lot of remodelers and
designers, you will do all ofthis anyway.
So some of the elements youwant to have from the
(01:29):
entertainment side is you wantto engage and entertain your
audience.
It helps to build brand loyaltyas well if you do it the right
way, and some of the things youalways hear about in terms of
entertainment.
It's about storytelling,creating interesting visuals and
(01:50):
interactive elements.
As a designer and a remodeler,we have all of that, because if
you're talking about visuals,that's what we create all the
time anyway.
You may think of okay, well, Ihave this, but what about
actually telling a story?
What I tell a lot of designersand remodelers that I talk to
(02:13):
all the time, what we do everyday, may seem mundane to us or
monotonous, whatever, but forthe end user, the homeowner,
it's new.
That's why HGTV is so liked,because HGTV, home and Garden
Network, all of those TV shows,they watch them because of the
(02:33):
entertainment and it's stuffthat they don't know how to do
or want to know how to do,because you can hear a lot of
homeowners that want to redotheir own home.
They just don't know how.
They need to know what theelements are, what the color
palettes are, the type ofmaterials they need, appliances
and all, and a lot of thoseshows on HGTV and a lot of the
(02:56):
other channels are popularbecause of that.
So we actually have a lot of alot of the elements already,
because we were either taught indesign school we were either
taught even if we didn't head toa design school.
Traditionally, you learn ninetimes out of 10 under another
designer, to learn all theseelements on how to create a
(03:19):
space that if anybody else looksat it, it looks bearing and
dilapidated and old, but we viewit as the potential, what can
be, and all of those elementsare aspects of edutainment.
If you're having to tell astory of a space that this is
where it was before, this is theprocess to create that space
(03:42):
and this is how it is after.
That is storytelling at itsfinest.
So we have all of thoseelements.
As a designer, it's just how doyou convey that to your end
user is what we want to talkabout today, and there's a lot
of ways that you could go aboutthat in terms of Instagram, ig
stories, ig reels, tiktok.
(04:03):
That's what Maria is going totalk about, and we've been
hearing a lot about what may ormay not happen with TikTok.
We're going to talk about thatas well, but right now, it's
about edutainment and just byhaving those elements so you
could create a story that yourend user is interested in.
I like to start about what arethe problems of the space.
(04:24):
That happens every time.
Usually, a client comes to youand they talk about this is what
happened with the space.
It's not actually functionalfor what we want to do.
It may be too small, it may nothave enough light, we may not
have the right appliances.
Those are the issues that startthe story.
Actually meeting with theclient going through the process
(04:44):
of your normal design is thestory.
Actually meeting with theclient going through the process
of your normal design is thestory.
So you're actually this is theissues.
Whatever it is the clients inthe space.
Then the process of meetingthem, either at the space, at
your showroom, going throughwhat the design process is,
meeting them, talking about whatthe appliances could be, the
(05:04):
materials that whole process isaspect of the story.
Going through the demolitionphase that you're going to, I'm
guaranteeing you, if you've doneany type of design, you will
have problems there becausethere's go.
Once you tear the walls down,something will happen that you
didn't anticipate.
So that's a part of the story.
What happens there?
(05:25):
You may have something happenwith the homeowner or the client
wanting to add something in atthe last minute that was not
originally planned for.
That's a part of the story.
When you go into the walls andyou find an issue that you have
to now put some of the budgetthat you were planning for
lighting now may have to head tosomething else.
(05:46):
That's a part of the storyleading all the way to the end,
the final reveal and having thehomeowner happy about everything
that has taken place All ofthose are aspects of the story
that you can tell.
How you tell it, whether it bein text, whether it be in video
which we're going to mainly talkabout here is a part of
(06:09):
edutainment, and so that's whatI just wanted to start here, and
then I'm going to hand it offto Maria so she can ask some
comments.
Maria Martin (06:17):
So Jason is right and he gave you the formula for
edutainment.
You want it to be interactive.
You want to be demonstratingpart of what you do and you want
to come up with a way whereyou're teaching them something.
Examples of ways that you canteach your clientele base is to
(06:42):
think about what makes a reallygood client and craft content
around making really good designclients out there in the public
, and you may not think thatthat's really compelling for
them, but you would be surprisedthat that's actually one of the
top things they want to know.
They want to know how do I knowif I've hired a really good
(07:04):
interior designer, becausepeople want to make sure that
they've asked the rightquestions before they hire an
interior designer, and ourindustry is sort of hidden
behind closed doors, right?
You don't know what thatdesigner's process looks like
until you've already hired them.
You don't know if that designeris really going to work with
you until you have already spenttime interviewing with them.
(07:28):
And since you're talking aboutlarge investment items, you're
spending hundreds of thousandsof dollars on what you're going
to be creating.
Edutainment is actually one ofthe best ways to get people on
the same page as you.
I'm going to give you threeexamples of little things that
(07:50):
you could be teaching people andyou could see how this can be
created and rolled out inedutainment.
So one of them is the when doyou need to?
This is, when do you need tocall us and let us start
planning your project?
(08:11):
What is that lead time for them?
When can they begin?
Because they're eager, theyreally want to get in touch with
you, probably months beforethey will actually need you.
So this is a great opportunityto talk about when something
needs to happen.
So, if you have already hiredyour builder, if you've already
(08:33):
hired your remodeler, if you areconsidering what your space
plan is, letting them know whatyou could do and when they need
to reach out to you this isactually very helpful
information for them and it'svery good because it's trust
building and it's creating anaudience of well-educated, smart
, easier-to-work-with clients.
(08:55):
Number two is teaching whatmakes a good client.
I know this seems like so crazy, but how many times do we have
to say trust the process?
How many times it's in theproposal?
You know it's suspend judgment.
Construction is a ball of hair.
(09:17):
It's going to be crazy in somespots.
After you get through the mess,then you'll have a solution at
the end, right?
So this is a great opportunityto help craft those better
quality clients by demonstratinghow trusting the process
results in exactly what someonewants, right.
So this is even though it mayseem like oh gosh, this is extra
(09:41):
work, it really isn't, becauseall you're doing is documenting
along the way what your designprocess looks like.
And even though you may thinkthat you have to be standing in
front of the camera and puttingtogether like scripted content,
like maybe you chat GPT like 30days of content and you're going
to try to batch all of it,that's really not how social
(10:04):
media works.
Social media is a understandingof working with someone and
creating a relationship withthem, and if you show you're
designing something, if you showyou know walking around the
construction site and how you'rehandling a problem, these are
all opportunities for when yousay to your client I need you to
(10:27):
suspend judgment, I need youknow this is one of those times
when we do trust the process.
Then they will be able torespond with confidence and like
sincerely trusting you, and sowe definitely want you to be
aware that teaching someone tobe a good client is actually a
(10:50):
win-win for you.
The next thing is commonproblems.
This maybe isn't going toresult in your ideal client
reaching out to you and askingyou to design their dream home,
but it may create a relationshipwith someone who wants to do it
(11:10):
themselves.
Gosh, I learned so much fromthis one designer social media
account, and their friend, whomight be looking to hire a role
designer, would then get afirsthand referral from a
network of people.
Right, this is just spreadingout your network further down
with reaching a broader group ofpeople, and this is how you
(11:34):
solve a little problem.
Right, and this might be thatyou are very pro-pot filler.
This could be that you are notpro-pot filler.
It is a very smallproblem-solution model that is
used for anyone who owns a house.
Right, I like to use this sheenpaint on cabinets because I
(12:01):
like this door profile, becauseit's easier to clean.
Did you know that this doorprofile doesn't allow for
hardware in this application?
So you may like that decorativehardware that looks like this,
but if you were to pick thisdoor, you're not going to get
decorative hardware.
So, once again, it's justdocumenting and it's presenting
(12:21):
Presenting problem and solutionalong the way.
While documenting stuff andthose little bits of information
.
Where do you put your knobs onyour cabinets?
What is your you know mostrequested detail in a kitchen?
What is a little trick whereyou know you add your space
(12:44):
between your hood and yourcabinets so when your exhaust
fan is running you don't get arattle of your china inside the
cabinet, like those are suchsmall little details, but then
it allows them to understand howthoughtful you are and that
there's a million decisions andthat they need that expert.
So, jason, gave you the formula, something that's gonna draw
(13:07):
them in.
That's interesting, becausethey wanna see that beautiful
new thing you got in the office.
They do, they just they wannasee it, and then you can package
it in a way that's like lightand interesting and helps you to
build that relationship.
So we, jason and I, completelyagree on a prediction that we
(13:30):
both have.
Okay.
So this is.
We don't typically do likepredictions, but this is going
to be a little treat for youguys.
It is January 15th and this isgoing to be airing in February,
and if Jason and I were gamblingpeople, our guess is that
(13:50):
TikTok has been suspended and isin this place of being taken
away as a tool that can be usedalmost as a sacrificial lamb
Like.
This is the thing that we aregoing to, that the government is
going to take away from you.
However, we believe that, asthe new administration rolls out
(14:13):
, to appease the same peoplethey took it away from, they are
going to let it come back, and,you know, we both think, just
as a prediction, that this iswhat's going to happen and that
all of the uproar and concernover TikTok is actually going to
be null and void in the future.
(14:34):
We don't know exactly when, butthat's our guess, and there are
other companies that will rollout some kind of short format
video solution.
However, I do think the peoplewho perform well on the TikTok
platforms have a historical setof data showing they don't
(14:55):
perform well on the metaplatforms, perform well on the
meta platforms and just becauseof that data, I don't see a
migration back into Instagram orback into Facebook.
We have data that posting tothese social media platforms are
not providing any kind oforganic growth and there's not
(15:19):
as many people on it as thereused to be, and so you know, our
guess is that the TikTokcommunity is not going to
migrate back into theseplatforms and strengthen them,
and that they will either waitfor something else, something
new, that can kind of provide asimilar result, or that, if we
(15:42):
wait long enough and there is anawareness that sometimes the
person who wants to be liked alot needs to give you a gift,
and so that way you can begrateful and thankful every day
that they exist, we believe thatTikTok is going to be that
(16:03):
taken away item that is thenre-given as a gift.
So if you're hearing this andsomething has gone down or
something might be going down inthe process, just know that
edutainment is really thebackbone of why TikTok is
successful.
Because you can own a verysmall business, you can just be
(16:24):
one person who's really smartand really good at engaging with
people and you can be verysuccessful on these platforms
because they are engineered tobuild community and to push out
educational content and to pushout educational content.
Jason Lockhart (16:39):
Whatever happens , edutainment is not going
anywhere.
This is one of the strategieswe feel you should incorporate
into your content, even if it'sjust written, even on the SEO
side.
One of the things I hear a lotabout is about well, is SEO dead
or whatever with AI and allthis stuff?
No, it's just evolving, because, no matter if you talk into
(17:03):
your phone, you use SEO that way, or a speech to talk, or
whatever, search is going toalways use aspects of search
engine optimization to find thecontent, because, no matter how
you search, it's going to haveto find relevant, authoritative
content, and how it finds thatis how you create the content.
So, by using edutainment thathelps you on any side, whether
(17:28):
it's video, written SEO, it willhelp you overall.
So this should be one of thestrategies you use in your
content generation.
Okay, so this is what we hadwanted to talk about today.
If you have any questions atall, let us know.
We hope to hear and see you intwo weeks on Designer
Discussions.
Mirjam Lippuner (17:46):
Your business is unique and your marketing
should be too.
Discover how to personalizeyour approach for SEO, pr and
beyond, to attract more of theclients you love to work with In
our Academy membership with usDesigner Discussions podcast
hosts.
As your personal coaches, weshow you how to customize your
(18:06):
marketing With weekly livesessions and exclusive community
practical resources and expertguidance.
We're here to simplify yourmarketing and boost your
business.
Sign up atdesignerdiscussionscom or follow
the link in the show notes.
Maria Martin (18:23):
We hope you've enjoyed this episode of Designer
Discussions and all of thehelpful information.
Subscribe to our podcast, leaveus a review and share it with
your friends.
We look forward to having youback next week.
For more information on thepodcast and the marketing studio
, visit designerdiscussionscomand follow us on social media.
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