Episode Transcript
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Mirjam Lippuner (00:00):
Welcome to
Designer Discussions with Jason,
maria and Miriam.
Today, maria is going to talkto us about the top 2025 home
design trends.
Jason Lockhart (00:14):
Welcome to
Designer Discussions podcast
with.
Miriam Maria and Jason Tune ineach week where we discuss
marketing, pr and businessadvice for design professionals.
Maria Martin (00:28):
Today we're going
to talk about home design trends
based on the 2025 ASID trendreport.
Being a member of ASID, youhave access to this full,
complete trend report that wasdone by McKinsey and, if you
(00:49):
have any curiosity about it andyou're not an ASID member, it is
for sale on their site and ifyou really like this type of
content, I highly recommendpurchasing this document to look
at it.
What we're going to do is we'regoing to look at it today and
talk about, from a pulled backperspective, about how this is
(01:11):
going to impact home design andremodeling trends for homes.
We aren't going to cover a lotof.
It has a lot more informationabout generational trends,
income reports and office designright, so but we're going to
cut it down.
We're going to make itinteresting for you to cover, to
(01:34):
understand, because we thoughta lot of this information was
very helpful.
So, first thing that we noticedis that wellness,
sustainability and the use oftechnology is still very strong
in coming into home design.
And, more importantly, I thinkwe are going to talk more about
(01:57):
what is motivating people tomake changes to their home, what
is motivating people to seekout better solutions for
themselves, and I think youprobably already have some ideas
on what some of that stuffwould be.
So the whole gray and whitepalette cleansing that happened
(02:17):
in design is coming to an end,and I know almost everybody is
tired of farmhouse modern andwhat people are looking for is
not to take away and minimizeanymore.
They're looking to enrich theirlives within having more
complex, more interesting spaces, and one of the ways that
(02:42):
people are seeking that out isthrough wellness design concepts
, and one of the big thingsright now about wellness is
making sure you're getting goodsleep, you're getting a lot of
sleep, and understanding howeverything you come in contact
with during the day helps toimpact the quality of your sleep
(03:02):
.
So when people are creatingdesigns, they want to hear about
why layered lighting isimportant and how to properly
use your layered lighting inyour house, right, why your
drapes need to be blackout, whyyou need to have table lamps,
(03:24):
why overhead lighting is morefor utilitarian spaces and
cleaning.
We all already know that, butwe don't understand how to
engage it with the conversationabout the wellness of sleep
patterns and what, as interiordesigners, we do can improve
that.
(03:46):
Plants are still a big deal.
You know people want to feellike they're in an environment
that's natural and they want tohave plants in their spaces to
improve air quality and to addinterest, and it's real plants,
it's not your faux plants, it'snot your faux plants.
And people are also looking todial in some of the sensory
(04:13):
stimulation that comes from theopen concept house and having
like kitchen spaces that areclosed off or dining room spaces
that are closed off from theliving room spaces, so that they
can literally have differenttypes of spaces and volumes to
work within right Volume as inspace, and volume as in sound.
(04:35):
People are really seeking tohave a little bit more peace and
control over what isstimulating them.
Little bit more peace andcontrol over what is stimulating
them.
However, it's not throughvisuals, it's more through
actual sound and lightingAdjustable spaces.
This is going to tie intolighting and to auditory
(04:59):
stimulation.
People are looking at findingways to include kind of like
panels that could create walls,close off a space, open up a
space.
So these are like in anapartment where you might have
doors where they could open upand your space could be used as
(05:23):
a larger room or you can closethose off and have two
completely different spaces.
So once again, people arewanting to kind of carve out
quiet spaces in their homes andhow they live, and this is even
happening in work, right?
People are wanting to be ableto take a phone call and not
have to be loud for everybodyelse in their space.
(05:44):
It's a lot of why people athome might have multiple people
watching a different TV showwith headphones on on different
screens and not like one largeTV that's really loud.
So the way that volume isactually coming into play to try
to help people in the way thatthey are intentionally trying to
(06:09):
create peace, there is going tobe multi-generational living.
Homes are incredibly expensiveand they're becoming harder and
harder to get into, so we expectto see trends moving towards
having additional apartments forfamily members.
Maybe that family member is outof college or that person is no
(06:32):
longer needing a full-time homeand needs just additional
assistance, so that is going tobecome increasingly more
important in home design.
And people also are seekingyou're going to see this more
than a few times in this storyabout what the trend is going
(06:55):
towards is that the generationthat grew up with COVID and that
they were sequestered andhaving to learn online and
interact with people online areseeking community with a lot of
what they can in their life.
So this is seeking morecommunal spaces, living in
(07:17):
places like apartments, withgreat strong interactions
amongst people and havingcommunity around them, and so
this is becoming increasinglymore important.
People aren't wanting to godisappear into their own spaces.
They're wanting to sit amongstothers, meet new people and have
opportunities to do that, andthat is something that you'll
(07:42):
see becomes more popular rightnow, because the kids that were
graduating high school andstarting college were during
COVID.
They are now in the workforce,they are now moving into their
own apartments.
They're no longer living athome.
Sustainability this is one of myfavorites.
(08:03):
I absolutely love that.
The trend is moving moresustainable Vintage, antique,
upcycled items, reuse of productin spaces.
This, I know, has been going onfor a long time, but I still
think there was a lot of thatminimalist, quick-fix stuff and
(08:25):
antiques and vintage reallydidn't fit into that aesthetic
and that vibe, and so the trendis actually moving more towards
warm woods and brown.
So mid-century modern isbecoming increasingly more
valuable and more inspirationaltowards home design, which means
(08:47):
we get to reuse products thatwere in the past and had been
undervalued previously becauseof the minimalistic, white,
fluffy, rounded home aesthetic Ithink they called that Japandi
and Wabi Sabi and that cleanconcrete vibe is definitely
(09:11):
sliding away and now you canpull out stuff from your family
members and reuse it and theyhold up better than your IKEA
products.
People are starting tounderstand that climate change
impacts how you get to live.
I think more than anything,this recent fire in California
(09:32):
really impacted how people aregoing to see what is valuable to
you and how can you protect it.
There are a couple of homesthat were built with fire
prevention in place that didsurvive this devastating fire,
and the older homes that didn'thave that type of fire
(09:54):
prevention in the design of thestructure suffered during this
firestorm the worst.
So people are very interestedin making sure that when they
have their house built so thatthey don't flood again, because
(10:32):
insurance is going to become soexpensive that it's not cost
effective for the replacementwhen something could be flooding
yearly at this point, right.
So resilience in home is astrong talking point.
More interest in that.
I live in Austin, texas, and Irecently had a client tell me
(10:58):
that their neighborhood,specifically very high-end, very
nice homes, but kind of outremoved from the urban part of
Austin was told we cannotguarantee water in an emergency.
So could you imagine having amulti-million dollar house that
you paid probably a milliondollars for the lot alone and
(11:22):
your neighborhood associationsaying we can't guarantee the
water?
And how does your insurancereflect on that?
Right?
But keep in mind you can Googleit.
There are fire safety solutionsfor homes that don't have to
involve water.
So definitely start learningmore about these solutions so
that you can have this inconversations with people.
(11:44):
It's super important.
Smart homes are still going tokeep going.
I am not a big fan of havingspeak to it.
It do information for youwithin your home.
I like to tech down when itcomes to how I live.
However, anything that improvesaccessibility to a person helps
(12:10):
everyone.
It doesn't matter what it is.
It doesn't matter if a doorweighs less and it opens easier.
It doesn't matter if the toiletstall is bigger in a house.
Those things that improveaccessibility actually improve
everybody's lifestyle.
Actually improve everybody'slifestyle, and that is part of
(12:35):
why these sensory experiencesare important.
If you find the right ones toimplement for you, it improves
everybody else's life around you, and some of these
voice-controlled tools will helpimprove your experience in a
home, and that is for you todecide how you want to implement
that.
And under the concept ofaesthetics, materials, luxury is
(12:58):
actually changing and I thoughtthis was kind of an interesting
concept.
But luxury isn't about all ofthe stuff.
It's not about the giganticcloset just filled with stuff
that some examples of excess areactually not reflective of what
(13:22):
society is embracing.
Moving forward is embracingmoving forward.
People are wanting to havehigher sustainability, things
that hold up for a long time,one of a kind and handcrafted.
Those things are consideredmore of a luxury item moving
forward than items that aredesigner, that you're buying to
(13:47):
exhibit wealth and consumerism.
People are embracing boldmaterials and combinations.
Yay, finally, yes, we havestepped away from everybody
(14:09):
needing to have like thesimplest, most homogenous
experiences.
Those dramatic vein stones yes,that's going to keep coming
around.
People absolutely love that.
Greens, blacks, deeper colorsare what are on the forefront.
Metal accents are the polishednickel coming back, dark nickel,
(14:31):
the blacks and the brass isstaying strong.
And this one I thought wasreally interesting.
But I did notice this when Iwas in the Chicago market
mirrored backsplashes, I know Imean, I was in a kitchen that
was beautiful.
It was a Christopher Peacockkitchen and the whole kitchen
(14:51):
had a mirror backsplash and Istood next to a couple of other
designers and we were all like,do we really want to watch
ourselves cook?
Like, is that where we're goingwith this?
But I think it's the idea ofhaving these spaces that when
they're clean they seem likethey never end.
And if you're sitting down andyou're looking into a kitchen
and you're kind of visuallylined up with the backsplash,
(15:13):
seeing kind of into your spaceand adding that extra depth of
volume is kind of the directionit's going.
So, even though I'm going tosay people want cleanability,
that is actually something totake into consideration.
Darker, moodier colors, yourplums, taupes, brown and
terracotta green undertones, andthey've shifted away from all
(15:37):
of our white minimalism forricher and warmer tones.
You are going to see in fashionthat you're going to start
seeing black less and morebrowns, more brown handbags,
brown belts, brown shoes.
You may not have realized thatthey literally went away until
(15:57):
now that they're coming back,but there was a moment in time
when finding a brown handbag wasdifficult and it's been a very
recent time for us.
So browns, suede leathersexpect to have more of those
like smoking room kind of feels.
How are people using their homeand is it changing?
(16:20):
Yes, one of the things thatthey are predicting is that
you're going to see moreefficient European-style
kitchens instead of really bigbulky with lots of appliances.
Your walk-in pantry is becomingmore popular because you want
to have it designed for storagehabits, creating flexibility
(16:44):
amongst food visuals, visualcues for you and understanding
what you have and what you needto buy.
Again, pantries are going tokeep going.
There is a seeking of happinessand joy worked throughout the
design of homes color, playfulshapes and elements that kind of
(17:06):
tell a story to someone.
And, because we have acommunity of people who went
through COVID during animportant time of their life,
they are very conscious abouttheir mental health and what
their environments are doing forthem, and that they are looking
(17:29):
for relaxation, cozy cornersthat layered lighting feel and,
once again, flexible home spacesthat could be used for multiple
um, multiple purposes.
Uh, one and one thing when itcomes to work environment since
we are all usually a smallbusiness is that if you are
hiring someone from thisgeneration that's now coming out
(17:52):
of college, they want mentoring, they want one-on-, they
absolutely want to be in theoffice and they want to have a
pleasant, happy experienceworking in the office.
That's something that they'retruly looking for and that that
is something that we shouldconsider providing support for
so that we can have access tobetter employees.
(18:15):
Final thought on home designBuilders are focusing now not on
the biggest, most fabuloushomes, but finding opportunities
to buy larger development styleland with many first-time homes
on it, because that's themarket that's missing.
(18:38):
Your urban homes have turnedinto larger mansions, become
less available for the youngercommunities that want to live in
town, so if they're having tomove outside of town, they want
to have community-driven,community-driven, first-time
(19:03):
home, low-maintenance homes.
So if you're thinking aboutsome words that would define our
2025 trends, it's meaninglongevity and adaptability, and
that you're going to see evenmore drive towards
sustainability, smart design,and you're going to get these
beautiful red color palettes.
So these are all things thatyou can take into consideration,
(19:26):
have as part of yourstorytelling about what kind of
design you provide to people,and also creating interesting
conversations with people and anawareness around the world that
we're working in today.
So if you want to get thisreport, it is on the ASID
website.
Mirjam Lippuner (19:48):
Well, thanks so
much, Maria, for this really
interesting information.
I hope a lot of people aregoing to check out the ASID
report and we will all see youback here for the next episode
of Designer Discussions in twoweeks.
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