Episode Transcript
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Jason Lockhart (00:00):
Hello and
welcome to Designer Discussions
with Jason, miriam and Maria.
Today, maria is talking aboutchat GPT-2s to help you save
time.
Welcome to Designer Discussionspodcast with Miriam.
Maria and Jason Tune in eachweek where we discuss marketing,
pr and business advice fordesign professionals.
Maria Martin (00:26):
Thanks, jason.
So today we're going to talkabout some of the new
improvements that have beenrolling out with ChatGBT and
what to be looking for, how touse them, ways that you can save
more time with the use ofChatGBTT, and some tools and
tips to help you get the mostout of using the tool.
(00:48):
So by now I'm sure you'vealready started using ChatGPT to
help write things for yourbusiness.
This is where you can take aclient's email, input it and
then have it help you structurethe response.
You can have that outline donefor a presentation.
You can have it brainstorm asyour assistant and give you lots
(01:13):
of little solutions along theway to help you get to your
goals without having to take onan emotional burden of having to
write something back to anegative review or deal with a
grumpy client right.
So there's been a lot ofbenefits that we've been seeing
how this can help with ourservice business when we're
(01:35):
working within that remodelingand kitchen and bath process for
our clients.
And it has this amazing abilityto operate as a excellent
customer service representativeand a PR person for your
business.
And you know we talked aboutthese personas and how you can
use these experts to help giveyou that insight and advice that
(01:59):
you need to get the solutionthat you are aiming for.
And now that we have grown fromthat, now that we understand
how to use those tools and howto implement them into our
business, let's talk aboutwhat's new with ChatGPT and
what's been rolling out and howyou can start using it in a more
efficient way.
(02:20):
There's a lot of new resourcesthat just came out that you are
gonna love, so let's starttalking about what is out there
for you and what we can do withit.
So, first off, if you have the4.0 version, it is obviously
better than the version before,but now they are released into
beta, what they call Canvas, and, just like you would be using
(02:44):
ChatGPT, you can prompt it to doa task for you.
It now becomes a workingdocument where the two of you
are writing within the samedocument, where you can say
improve the document, add aparagraph, add a paragraph, add
(03:09):
more information into a workingdocument, and this is great
because you can go into thatdocument and start making some
changes and typing along withChatGPT, and then it'll even
give you improvements and ideasin a side column that you can
accept or deny into thatdocument.
And this is a really great wayto use the tool to write content
(03:33):
, because you now areinteracting within a single
document, a single form, andyou're not having to create a
really long list of prompts andthen assemble something from
that long list of prompts.
This is really nice if you areaware that that one document
(03:54):
that you're working within isgoing to be about the same
length even when you makeimprovements.
If you ask for like one thingthat's kind of radical.
You're going to have a wholenew written document.
You can't really just easily goback to what you just wrote and
make little changes.
So instead of having these longthreads with multiple
(04:16):
conversations, you're going tohave one thread with one
document.
Aside from having writtencontent that you would use for
your business, like blog posts,emails, that kind of stuff, you
can now use it to create aspreadsheet or a presentation.
So once you are in Canvas andyou are working with the program
(04:40):
and you have put in your promptand you are like I would like
for you to create a high, lowfurnishing budget for a two
bedroom, one bath apartment, andit's going to give you a rough
solution.
But the great thing is now isyou can just say can you export
(05:02):
this as an Excel spreadsheet?
And it will take a second, andthen it will give you the link
to that spreadsheet and you canjust straight up, open it up
Ways that this is helpful.
Besides giving you sort of likesome structure and outline for
a spreadsheet you're going to beworking on.
You can ask it to give you 10prompts for social media and
(05:25):
they're automatically already inthe spreadsheet.
You don't even have to copy andpaste anything.
You now have that spreadsheet.
Say, you have to do apresentation on why someone
needs to use you for alarge-scale project or multiple
properties and how you canimprove their branding through
your resources.
(05:46):
This is another way where youcan tap into ChatGPT talk about
what it is you need to do, whoyou're going to be talking to
and what you want is just likewe used to brainstorm for the
structure and you'd get it inyour prompt feed.
Now you can say can you exportthat as a PowerPoint
(06:06):
presentation slide set?
And that will give you a fullyfunctional PowerPoint slide deck
that has the words of each oneof the slides that you need to
use in it.
It's not beautiful.
It doesn't have a whole lot offancy stuff in it.
However, it's just already onestep ahead and you can move to
(06:29):
the next step a lot easier and alot faster because it's already
in the format of the document.
You already have the pages andyou already have what your
outline content would be withineach one of those pages.
So now that you're familiarthat ChatGPT can now perform
tasks, work with you to write adocument.
It can create an Excelspreadsheet to cover a topic
(06:52):
that you need, and it can alsoput together a set of PowerPoint
slides for you.
There is another tip or trickthat I 100% recommend that you
implement in using ChatGPT, andthe way that you're going to do
that is, when you're looking atthe screen, up at your right top
hand corner is going to be yourimage or whatever your business
(07:16):
logo, whatever you have loadedin as your identity, and what
you'll do is scroll down to thebottom.
There's only like five thingsin that pull-down menu, and one
of them says Customize.
You'll click on Customize andthen it will open up another
thing, another window that tellsyou that you would be inputting
(07:37):
information that would be savedinto the program for you for
future use, and it gives youexamples of what that would look
like and what you will want todo within this window.
You'll click yes or continueand you'll get two boxes, and in
those two boxes it will giveyou an opportunity to input
(08:02):
information for all of yourfuture communications with
ChatGPT, to reference that youwould have been inputting anyway
, right?
So if you're starting a thread,you're probably putting in your
brand voice, who you're talkingto, how you want chat to write
that humanization level and soyou're typically inputting that
(08:23):
information.
You've got that saved.
You have a summary.
It's saved somewhere on yourcomputer and everybody in your
office has it.
But now you can just input itone time and have it saved under
the customization and trainingof the program specifically for
you.
So in those two boxes you willwant to have your brand voice
input.
You will want to have the storyof who your ideal client is
(08:48):
that you're talking to, and thenyou're also going to want to
improve and instruct thehumanization communication of
the program.
It still doesn't have down acasual human communication tone
and that casual humanizationtone.
When you use the straight basicchat GPT language, it's
(09:13):
identifiable.
It's got lots of adjectives,it's got lots of adverbs, it's
got the same sentence structure.
Each paragraph sort of has thesame setup, sort of has the same
setup.
So now that you have, incustomizing your chat GPT, you
have brand voice and you haveyour ideal client profile, which
(09:34):
is also known as the avatar,and we will include the link to
our avatar workbook in the shownotes so that you can work
through your ideal clientprofile.
If you haven't done it yet andI know we bring this up often
it's because you should havealready done it, and I hope you
have and you already have thatideal client profile, and so now
get out your pen and paper,save this.
(09:55):
You're going to want to havethis information.
So this is a game changingprompt to create a humanized
writing style that ChatGPT canuse to create content for you
that is written with a nicehuman-style language and is not
(10:16):
identifiable as ChatGPT.
And these are going to be your10 points that you're going to
want to leverage to make thatvoice of ChatGPT change how the
sentence structure is and thewords that it uses and how it
handles some of thoseidentifying factors that you
(10:39):
know it's ChatGPT.
So the first thing is going tobe you're going to ask it to
vary its sentence structure.
This will allow you to getshorter sentences, longer
sentences you know multiplesentences put together and you
aren't going to end up withthese same sentence structures
that are identifiable as GPT.
Number two you are going to askit to use a personal anecdote.
(11:03):
That way, when it is writing,it will say things along the
lines of just like when I do,this happens along in the
context of when it's trainingsomething or explaining what you
should be doing.
Number three ask it to avoidpromotional language.
To avoid promotional language.
(11:24):
There's so much of this likegame changing, powerhouse, that
kind of stuff that's likeobviously like marketing lingo.
You can have that removed byasking it to avoid using
promotional words.
Number four especially if you'rewriting a blog post, one of the
(11:44):
things that's really good withwriting blog posts SEO, all that
stuff is to use active voiceinstead of passive voice.
So this you can automaticallyhave it.
Make sure that it writes inactive voice for you.
Ask it to give you aconversational tone.
Conversational tone will helpit to sound more like you're
(12:07):
talking to a friend instead ofgiving a dissertation, just like
you asked it to give you ananecdote.
Also, let it know that you areopen and you would like some
analogies.
So this might be, just like youknow, cooking a beautiful meal.
You know this process is theingredients to create a
(12:33):
beautiful home.
So then you'll get thoseanalogies that are sort of
worked into some of the writingthat you're creating and that
way you get that more relatablehuman touch, human written.
Okay, that's six, so I hope youhave all these written down.
Now we're moving on to seven.
Ask it to avoid the unnecessaryjargon.
This is going to be part ofthat sentence structure where
(12:55):
it's going to be like so great,so wonderful, the exact thing
you're looking for.
So, once again, you're going towant it to avoid unnecessary
jargon.
One of the things that's niceabout having your varied
sentence structure is that it isgoing to not come off as using
chat GBT.
And so number eight would beuse rhetorical fragments.
(13:19):
This is going to be asking youa little question before
explaining something to you.
That way you get to have thatless dissertation, more
conversational communication,and that helps improve
readability.
Even if you're running this as ablog post, your SEO would be
(13:40):
better if it sees that you'reusing that varied sentence
structure and you have sort ofthose rhetorical fragments to
kind of help the flow of theparagraphs come together better.
A good one to use is just ifyou want to keep it simple and
you just want to, you know knowwhat to leverage just ask no
(14:00):
adjectives, no adverbs, likejust leave out your adjectives,
leave out the adverbs Allow.
You know when you reread it,add in your adjectives, add in
your adverbs.
Don't let it choose those foryou.
And then number 10, you cantell it to include headings,
bullets or lists.
(14:22):
You can ask it to add bold anditalic words to it to make it a
little bit more appealing, alittle bit more interesting
words to it to make it a littlebit more appealing, a little bit
more interesting.
And once you have that, those 10things, exactly the way that I
said, you know very sentenceinclude personal anecdotes,
(14:44):
avoid promotional words.
Active voice, conversationaltone, include analogy, avoid
unnecessary jargon.
Rhetorical fragments includerhetorical fragments.
Do not use the adjectives andadverbs.
And then include those bullets,italics and all that stuff.
Those 10 things.
When you add that in to thatcustomized box under your
prompts, it will humanize andeverything that it creates
(15:06):
sounds like it was written by ahuman.
It is not identifiable as AI andit's really easy to read.
It's much more interesting andit has that personal connection
to it.
So you've got your brand voice,you've got who you're talking
to and now you have thathumanizing prompt that will
allow you to use ChatGPT,without instructing it over and
(15:29):
over again, to do exactly whatyou want it to do.
And once you start to implementthis customization to your
ChatGPT, you will be sodelighted with the results that
you can create with the program.
We are talking about other waysto use AI in your business this
month in the Academy.
(15:50):
So if you get a chance, we'regoing to include the link to
that.
We'd love to have you join us.
So I hope you enjoyed gettingthe update on the news on what's
going on with ChachiBT, thatyou tap into using its Canvas
beta and that you customize theprogram and start using these
amazing humanization prompts sothat you can get the results
(16:11):
that you're aiming for.
Mirjam Lippuner (16:13):
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is unique and your marketing
should be too.
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beyond, to attract more of theclients you love to work with In
our Academy membership with usDesigner Discussions podcast
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As your personal coaches, weshow you how to customize your
(16:33):
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We're here to simplify yourmarketing and boost your
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the link in the show notes.
Jason Lockhart (16:51):
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