Designing for Health

Nordic Chief Medical Officer Craig Joseph, MD, talks with Steve Peltzman, CEO at FeedbackNow and Tim Woodward, Associate Vice President EVS at Montefiore Health System. They discuss the passion driving efforts to transform healthcare delivery and explore why conventional feedback methods fall short in capturing timely and accurate patient experiences. They also discuss immediate feedback mechanisms to improve responsiveness and pat...

Nordic Chief Medical Officer Craig Joseph, MD, talks with Aditi U. Joshi, MD, emergency medicine physician, author, and CEO of Ardexia. They discuss what telemedicine actually looked like in its early days, why technology was never the real barrier, and what healthcare leaders still get wrong about adoption today. They also discuss patient experience, clinician skepticism, “digital empathy,” and why telehealth can meaningfully impr...

Nordic Chief Medical Officer Craig Joseph, MD, talks with Matthew Trowbridge, MD, physician, public health researcher, and associate professor at University of Virginia School of Medicine. They discuss design beyond architecture and how exploring aesthetics, including inclusivity, and how design choices influence behavior and perception. They also discuss the UVA Medical Design Program and how design thinking is integrated into med...

Nordic Chief Medical Officer Craig Joseph, MD, talks with Anna Schoenbaum, DNP, Vice President and Chief Digital Application Officer at Penn Medicine and Srinath Adusumalli, MD, Vice President and Chief Health Information Officer at Penn Medicine. They discuss the intersection of informatics and care delivery, exploring how informatics and health IT drive quality and safety, and why multidisciplinary collaboration is essential for ...

Nordic Chief Medical Officer Craig Joseph, MD, talks with Eve Cunningham, MD, Chief Medical Officer at Cadence. Craig and Eve discuss the challenges faced during the pandemic and the desire to improve clinician technology experiences. They also discuss Cadence and its role in scaling remote patient monitoring across health systems, which delves into integrating technology, clinical protocols, and EMR workflows to support chronic ca...

Nordic Chief Medical Officer Craig Joseph, MD, sits down with Will Morris, MD Chief Medical Officer at Ambience Healthcare. They discuss Will’s educational journey and early career choices that led him into the world of EHR design. They examine the evolution of electronic health records. From the limitations of early systems to today’s focus on usability and clinician engagement. Their discussion also delves into the importance of ...

Nordic Chief Medical Officer Craig Joseph, MD, talks with Greg Aukerman, Co-founder of The Outcomes Institute. They discuss Greg’s unconventional journey from retail and tech support to healthcare experience design, which led to the founding of The Outcomes Institute. They also discuss accidental vs. intentional design in healthcare and further exploring how unintentional design choices affect patient experience and outcomes.

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Nordic Chief Medical Officer Craig Joseph, MD, talks with Matthew Denenberg, MD, Chief of Pediatrics at Corewell Health East. They discuss the transformation brought by electronic health records, the challenges of adolescent access, and the shift from punitive peer review to organizational learning. They also discussed how thoughtful design and leadership can improve care delivery, provider experience, and patient outcomes.

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Nordic Chief Medical Officer Craig Joseph, MD, talks with Justin Schrager, MD, Founder and Chief Medical Officer at Vital.io and Nick Sterling, MD, PhD, Chief Medical Information Officer at Vital.io. They discuss their paths into medicine, and how a Thanksgiving dinner and a frustrating EHR interface sparked the creation of Vital.io. They also discussed their journey from clinical decision support to patient-centered communication ...

Nordic Chief Medical Officer Craig Joseph, MD, talks with Marina Gerner, PhD, journalist, NYU Stern adjunct professor, and author. They discuss her groundbreaking book, The Vagina Business, which explores innovation in women's health, and the cultural and financial barriers that hinder progress. They also discuss gender bias in medical diagnosis, the rise of Femtech, the stigma surrounding female-focused products, and the challenge...

Nordic Chief Medical Officer Craig Joseph, MD, talks with Mukul Mehra, MD, gastroenterologist and founder of IllumiCare. They discuss the intersection of clinical care and financial stewardship. Dr. Mehra shares his journey from practicing medicine to launching a company aimed at reducing low-value care through contextual nudging and clinical financial decision support. They also discuss perspectives on how cost transparency, provi...

Nordic Chief Medical Officer Craig Joseph, MD, talks with Dr. Minal Shah, Medical Director of Virtual Care and System Medical Informaticist at CommonSpirit Health. Craig and Minal discuss Minal’s professional journey and her experiences in clinical informatics, virtual care, and AI strategy. They also discuss smarter alert design and real-time location tracking to rethinking hospital workflows and the promise of AI copilots in clin...

Nordic Chief Medical Officer Craig Joseph, MD, talks with Brandy Parker, Senior Design Director at IDEO. We discuss Brandy’s journey from social science to design innovation, and how early-stage, even poor prototypes can drive smarter design and stronger team alignment. Brandy also takes us inside the design of Teal Health, an at-home cervical cancer screening solution aimed at increasing access and comfort for underserved communit...

Nordic Chief Medical Officer Craig Joseph, MD, talks with Dr. Christian Pulcini, pediatric emergency medicine attending at the University of Vermont Medical Center. We discuss Dr. Pulcini’s journey into medicine, his early interest in pediatrics, and how that evolved into a focused commitment to caring for children with complex medical needs. We also discuss the role of human-centered design in healthcare innovation, and highlight ...

Nordic Chief Medical Officer Craig Joseph, MD, talks with Randolph Bias, founder and CUO at UXonSpec. We discuss his insights on the evolution of the field, the rise of design thinking, and why intuition alone falls short. We also discuss the critical role of user research and data in shaping effective design, and why investing in usability is essential for long-term success.

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[00:00] Intros

[00:17] Academic and professio...

Nordic Chief Medical Officer Craig Joseph, MD, talks with Karen Joswick, President and CEO at Benevolence Health. They discuss CMS’s TEAM program, and how it differs from previous value-based care models. They also discuss leveraging digital tools and AI for patient support, and how digital apps, portals, and AI-powered decision support can drive better outcomes

Show Notes:

[00:00] Intros

[00:46] What is TEAM

[06:06] The importance ...

Nordic Chief Medical Officer Craig Joseph, MD, talks with Kai Romero, MD, head of clinical success at Evidently. They discuss her journey from emergency medicine to hospice care, and how curiosity can fuel bold career pivots. They also discuss the importance of rethinking innovation in hospice and health technology, emphasizing that streamlining workflows and prioritizing human-centered design often delivers greater impact than ado...

Nordic Chief Medical Officer Craig Joseph, MD, talks with Shreya Shah, MD, healthcare informatics leader at Stanford Medicine. They discuss her path into clinical informatics, and the role of AI in reducing clinician burnout. They also discuss the need to balance AI integration with clinical judgment, emphasizing that AI should serve as a support tool to enhance rather than replace clinical reasoning and decision-making.

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Nordic Chief Medical Officer Craig Joseph, MD, talks with Melissa Welch, MD, chief medical officer at Sprinter Health. They discuss Melissa’s professional journey, Sprinter Health’s mission and its use of technology and data-driven care. They also discuss the importance of leadership and team building, and how shared accountability, listening, and valuing diverse perspectives drives innovation and program success.

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