"From Curiosity to Clarity: Nikki’s Growth in User Research” - Act 01 - Scene 25 – Nikki Anderson
In this engaging conversation, Nikki shares her journey as a user researcher, emphasizing the field's evolution over the past five years. She discusses the importance of demonstrating user research ROI, KPIs' necessity, and the shift from big reveals to continuous feedback. Nikki also highlights the balance between proactive and reactive research strategies and the significance of aligning research with business goals. The discussion concludes with insights on when to reach out for user research consultancy, advocating for early integration of research into product development.
Takeaways
· Nikki is passionate about surfing and user research.
· The UX field has evolved, moving away from fun and creative processes.
· Proving the value of research is essential for UX professionals.
· KPIs are crucial for demonstrating the impact of research.
· Research should illuminate insights, not just validate assumptions.
· Big reveals in research can overwhelm stakeholders.
· Working within time constraints is vital for effective research.
· Proactive research can help anticipate and address user needs.
· Aligning research with business goals enhances its value.
· User research should be integrated early in product development.
Chapters
00:48 - Introduction to UX Research and Personal Insights
02:13 - The Evolution of UX Research
04:59 - Challenges in Demonstrating ROI in UX Research
08:04 - Defining KPIs for UX Research
10:58 - The Role of UX Researchers in Product Management
14:04 - Navigating the Big Reveal in Research
17:01 - Proactive vs. Reactive Research
20:07 - The Importance of Early User Research
23:05 - Final Thoughts on Research and Business Value
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