Destinate NZ - Bringing NZ to the World

Destinate NZ - Bringing NZ to the World

The Destinate NZ Podcast brings you practical strategies and marketing tips to help tourism businesses thrive in this post Covid-19 world and will introduce you to some of the incredible personalities who work in NZ Tourism. Hosted by Michelle Caldwell & Lisa Chambers - two tourism industry characters who have a combine 40 years experience selling and promoting NZ experiences. New episodes will be released each Wednesday.... Show More

Episodes

October 21, 2020 38 min

This week, we are joined by RAL's Human Resources Manager, Sarah Webster to discuss Women in Leadership and the Dots Communication Method. 

In a mammoth week for NZ politics, we thought it was timely to have a discussion about women in leadership, and some of the challenges we've faced along with our hopes for the future.

We also discuss Dots!  Are you a blue, red, purple or yellow dot?  Check out https://amyscott.co.nz/ to f...

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So since last week, I’ve been on a bit of a tiki tour around the country.  I’ve visited Wanaka, Aoraki Mt Cook, Tekapo, Twizel, Hazelburn, Darfield, Christchurch, Te Aroha and Ruapehu and of course I’m now back here in Taupo!  It has been a pretty hectic week!   But one thing has really stood out this week, and that’s the passion and determination shown by our tourism industry colleagues!  Despite everything that’s been thrown at t...

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In this episode, we welcome Lisa Chambers from the INFLITE Group to the Destinate NZ podcast.  We chat about how we found our way into the tourism industry, some advice for those starting out, and how Covid has affected us personally and professionally. 

Join us for a few laughs and hopefully some insights into what others have been doing throughout 2020. 

Thanks for listening.

www.destinatenz.com

 

#tourismmarketing #marketingnz #touri...

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September 30, 2020 9 min

So here’s a little fun fact for you – on Sunday we only have 90 days left in the year!  Someone reminded me of this on LinkedIn the other day and when you see it written like that, it’s a bit scary!  Although to be fair, a lot of us are also pretty excited by the prospect of bidding farewell to 2020 too!   The person who shared this little fact was also talking about 90 day goals and how it would be a great opportunity to set yours...

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September 23, 2020 8 min

I’m not sure if you’re noticing the same thing I am at the moment, and that’s the fact that nearly every second post on my social media is someone offering me a magic silver bullet to make me a millionaire!  Promising 7 figure results in the matter of months.  If only it were that easy!

In this episode, I talk through the steps I take with my clients when we're developing their new marketing and sales plans.   We start with STRA...

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September 16, 2020 7 min

Kia ora! It's Te Wiki o Te Reo Maori, or Maori Language Week in New Zealand, so I thought I would take the time to celebrate this fun week and have a go myself. 

Afterall, it's one of the three official languages of Aotearoa so we should all be trying to learn a few words. 

And whilst we're celebrating, I also give a shout out to a very special tourism business celebrating 65 years in operation this month - the Mount Cook...

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Hopefully by now you’ve all had plenty of domestic visitors through your doors.  I’ve been really fortunate to be working with some amazing operators right around the country who have been busy refocussing their efforts on the domestic market and in this episode I discuss a few trends I’ve started noticing.   I’d be really interested to hear from you as to what you’re seeing in your business too after this episode.

The one thing to ...

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September 8, 2020 8 min

We all know that having agents and media experience our products is one of the best selling tools we have. But do you make the most of each of these visits?

In this episode, I share some of the most memorable (good and bad) famils and some tips for making them fab. 

Happy hosting! 

Thanks for listening

www.destinatenz.com

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How many of you have your business goals written down somewhere that your whole team can access?  

Most of us start a new year and write down some resolutions, only to find that by the end of the Christmas holidays they’ve been forgotten and you’re just back to life as usual.

So why is this?  Writing down your goals isn’t enough - Most likely of all is that you didn’t create a plan – and a goal without a plan is just a wish!

In this e...

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September 1, 2020 11 min

How many of you have invested heavily in professional photos for your tourism business? I’m hoping most of you!  And how many of you simply grab your own camera and snap away?   Now that’s okay if you have some photography skills but don’t underestimate the power of great photos for your business.

In this episode, I talk through what it takes to create a great photography brief, tips on choosing a photographer and how to survive the...

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August 27, 2020 7 min

On the last episode I talked about the first step in becoming a loved brand being to define your target market and I’ve had a couple of people ask me how to do this for a tourism business, especially when you pretty much just want anyone who is travelling through your area to come and spend some money with you.  And that’s true.  But there is power in refining your position in the market and connecting on a deeper level with your c...

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In this episode we talk love, and more specifically what you can do to make your customers fall in love with your brand. 

It's often quite challenging in tourism to create a deep connection with your customers, because a lot of them only visit once - but it is possible. 

I discuss some tips on what you can do to make this happen - the subtle art of seduction in a business sense. 

www.destinatenz.com 

 

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August 20, 2020 6 min

In this episode, we talk about three different marketing ideas you can use right now in your business.  

Don't go round in circles wondering what you should be doing - we try to provide clarity and support on how you can start small but aim big. 

One thing is for sure – if you do nothing, you will get nothing back in return.  This is a time to think big, try new stuff and who knows? It could lead to something amazing!  And you do...

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August 18, 2020 8 min

In this episode, I talk about the resilient people in the tourism industry.  Times have been tough but most of the industry has a way of just getting on with it and looking for their next opportunity. 

I also share a few ways you can increase your resilience, even when you're feeling broken. 

Don't forget to reach out for help if you need it, there is no shame at all in that. 

Thanks for listening.

www.destinatenz.com 

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August 13, 2020 6 min

So after 102 days of no community transmission in NZ, Covid-19 is back.  

It's been a huge shock to the country and had massive implications on how we operate tourism businesses. 

In this episode, I wanted to check in with you to see how you're doing and offer some of my personal strategies to help you deal with the anxiety you might be feeling at the moment.   This is completely normal, but if you feel like you need help, pl...

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The pricing for tourism activities and experiences has been a hot topic in the media from domestic travellers. 

In this episode, our host Michelle Caldwell discusses what you can do in your business to add value or offer an experience that meets the needs of the domestic traveller. 

We also discuss the Commerce Commission rules on discounting which is something that you need to be very aware of if you're wanting to drop your pric...

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August 6, 2020 9 min

In this episode, I go rogue.  Instead of talking marketing tips and ideas, I discuss the recent STAPP funding announcements and the lack of support for inbound operators. 

 

The inbound operators are the  trail blazers of our industry -they are often the first ones in market, and well before Tourism NZ – building networks and relationships and demand for holidays to New Zealand.  We’ve seen it happen in South America, Russia, the Mid...

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It’s stating the obvious when I say that every tourism business has been affected by Covid, come catastrophically – and even those few businesses that had very little reliance on the international market have felt the effects of border closures.  Some of them just due to the fact a lot of their skilled staff come from overseas – think the ski fields for example.

It’s been really surprising to me though just how many businesses have ...

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July 30, 2020 5 min

In this episode, I want to touch on competition and collaboration and how it relates to the tourism industry.

 

I read a quote recently that really resonated with me -  that collaboration divides the task, and multiplies the success – I do believe this is so true in the tourism industry.

 

There are some fabulous examples of collaboration in our industry, you only need to spend a few minutes standing in front of a brochure rack to see ...

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In this first episode, I discuss the stages of grief that I've gone through as we traverse this new Covid world in the tourism industry. 

There is no doubt that Covid-19 threw us all a huge curveball – if you’ve worked in adventure tourism, or probably even just tourism, you’re likely to have spent a lot of time over the years, like I have, planning for a crisis.  You run mock crises, do desktop exercises and plan for your ‘blac...

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