Filmmaker and video director Peter Care has spent a lifetime reimagining his craft. In the early 1970s, inspired by documentary filmmakers such as Ken Loach and cinematic auteurs such as Kenneth Anger and Luis Buñuel, he started the Sheffield Independent Film Company, which grew to be the largest film production company outside of London.
Seeing a live performance by industrial music artists, Cabaret Voltaire, changed his career trajectory and started a long-term relationship with the band that began with Care’s short film, “Johnny Yesno.” His music video for their 1984 song “Sensoria,” was one of the most requested videos on the MTV video charts for 7 months. It was subsequently procured by the Museum of Modern Art, in New York, bringing him long-sought recognition for his unique approach to filmmaking.
“At the time, people wanted to move away from the norm of putting up with conventions and the deadening mediocrity that seemed to be happening with much of the film and TV you were seeing. That’s what I was trying to do with music videos, I was a bit of a rebel.” (Peter Care)
It also brought him to Los Angeles and work with Public Image Ltd, R.E.M., New Order, HBO, Jodi Foster, and Levi’s. He also directed films for the Santa Monica City Council as part of their residents’ Well-being program, which helped the council win a $1,000,000 prize from Michael Bloomberg’s Philanthropies’ Mayors Challenge.
His documentaries for Yo San University have also helped to highlight the school’s pioneering work in integrative medicine in treating poor communities across Southern California.
His first feature film, “The Dangerous Lives of Altar Boys,” was voted Best First Feature Film at the Independent Spirit Awards in 2002. His music video for “Sensoria” was also voted the Best Video of the Year (1985) by the LA Times and is considered the greatest “underground” music video of all time. He also received six nominations for R.E.M.’s “Man on the Moon” video at the 1993 MTV Video Music Awards.
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