In this conversation, Jared Guynes, a digital marketing expert and consultant, discusses his background in digital advertising and his passion for the automotive industry. He emphasizes the importance of authenticity in content creation and advises small businesses to be their own influencers. He also highlights the significance of testimonials and reviews in building trust with customers and provides strategies for capturing customer testimonials.
The conversation explores various aspects of digital marketing and how businesses can effectively leverage online platforms to grow their brand. The conversation covers the importance of documenting and showcasing services, using your phone to create content, the need for repetitive patterns of behavior, believing in the power of marketing, the problem with finished car shots, explaining the value and solution to customers, the business side of running a detailing shop, balancing business growth and quality of life, the need for business coaching in the industry, planning for slow seasons and scaling up, the importance of finding fulfillment beyond the business, and pursuing dreams and creating memorable events. Jared Guynes shares the story of how his 30th birthday party turned into a series of epic events and Guinness World Record attempts. He initially planned a party but ended up organizing a 1990s hip-hop variety show called Jared's Epic Party. Inspired by the Guinness World Records, Jared attempted to set a record for the world's largest toy pistol fight but failed due to not following the proper protocols.
Undeterred, he decided to focus on breaking Guinness World Records and rented out an NFL stadium to achieve his goal. This led to the creation of Jared's Epic Blaster Battle, a unique event held in NFL stadiums across the country. Jared also became a Guinness World Record consultant, helping other brands set records. Through his experiences, Jared emphasizes the importance of stepping out of your comfort zone and making a positive impact on others.
Takeaways
Stepping out of your comfort zone can lead to unexpected opportunities and success.
Creating something unique and original can set you apart from the competition.
Making a positive impact on others is more important than material achievements.
Bravery and courage are essential in pursuing your goals and dreams.
Get your one-stop success solution at www.detailersroadmap.com!
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