EP 6 - Understanding the True Expense of Advertising and Marketing

The Expense of Marketing Expertise

Advertising and marketing play a crucial role in promoting music and reaching out to a wider audience. However, the cost of advertising and marketing music can add up quickly and often goes overlooked.

Advertising and marketing costs are often overlooked by recording artists in the music industry because they tend to focus primarily on their creative work, such as producing and recording music, and may not have a full understanding of the business side of the industry. Additionally, some artists may believe that their talent and music will speak for themselves and generate enough exposure and buzz without the need for extensive advertising and marketing efforts.

However, advertising and marketing are crucial components of the music industry, as they help artists reach a wider audience and build their brand. In the highly competitive music industry, where thousands of new songs are released every day, advertising and marketing can make the difference between a hit song and a missed opportunity.

Furthermore, the costs associated with advertising and marketing can be substantial, and many artists may not have the budget or resources to invest in these efforts. This is especially true for independent artists who are not signed to major labels and do not have the financial backing to support large-scale advertising and marketing campaigns.

In some cases, the cost of advertising and marketing is overlooked due to a lack of understanding of its importance and the costs associated with it, as well as a focus on the creative aspects of their work.

The bottom line is this; understanding the true expenses of these activities is essential for musicians, singer songwriters, music producers and other industry professionals who want to make informed decisions and allocate their resources wisely.

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For the sake of time, in this podcast I share the outline of the publishing that list 5 expenses that can be costly. Agiain, to get more information pertaining why it’s costly please refer to our Blog News at (https://www.devinejamz.com/understanding-the-true-expense-of-advertising-and-marketing) devinejamz.com and select the post titled “Understanding the True Expense of Advertising and Marketing”