Dial it in

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Stephanie Vanhhouche, a graphic designer based in the Philippines, who has collaborated with Trygve for over 15 years. They discuss the intricacies of graphic design, particularly focusing on branding, logo design, and the importance of emotional connection in effective branding. Stephanie shares insights into her creative process, her multicultural...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Michelle Hanson, the Director of Digital Marketing at BizzyWeb. They discuss the challenges and importance of self-promotion, effective digital marketing strategies, and the evolving landscape of SEO. Michelle emphasizes understanding company goals, identifying target audiences, and the balance between art and science in marketing. They also touch o...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Jack Nelson, the Vice President of Sales and Marketing at Foam Industries. Jack shares insights into the family business, started by his parents, and discusses topics such as business challenges, growth strategies, and the importance of maintaining core values. He highlights the evolution of the company, from its grassroots beginnings to handling la...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Beth Alison-Berggren, an Amazon store specialist, known as Babs. The discussion uncovers the complexities of establishing, optimizing, and succeeding on Amazon. Babs shares her extensive experience, including how to list products, compete for the buy box, manage fulfillment, and navigate Amazon's ever-changing rules. The episode also highlights comm...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Stevie Ray, a master of humor and founder of Stevie Ray's Improv Company. They discuss the importance of humor in the workplace, and Stevie shares insights from his three-decade career, teaching professionals how to use humor to enhance communication and build trust. The discussion includes Stevie's journey into comedy, the science behind improv, an...

In this episode of Dial It In, the hosts welcome Rebecca, a long-time friend and accomplished sales leader, who shares her insights on transitioning into sales leadership. Rebecca discusses her journey, emphasizing the necessity for empathy, experience, and strategic thinking in leadership roles. She highlights the importance of understanding team strengths and aligning them with organizational goals. The conversation covers critic...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Lauren Goodell, founder and CEO of Zinnia, an AI tool aimed at revolutionizing sales through personalized and relationship-focused strategies. The discussion starts with a staff pick by Danielle, highlighting Lauren's storytelling skills and passion for Zinnia’s mission. Lauren elaborates on how Zinnia works to automate menial sales tasks, enabling ...

In this episode of Dial It In, the hosts recap a masterclass by Heather Boschke, who discusses the importance of creativity in business and finding joy in unexpected places. Heather, a strategic marketing leader with over 20 years of experience, shares insights on marketing foundations, the significance of brand building, and how to engage with target audiences effectively. Heather also talks about her journey as an artist and auth...

In this episode of Dial It In, the hosts discuss the unexpected experience of Nicole, who recently had a heart attack despite initially mistaking it for muscle strain. She recounts the events leading up to her heart attack, her symptoms, the emergency care she received, and how her husband convinced her to seek immediate medical attention. The episode also features Tim Smith, founder of Heart Cert CPR, who explains the differences ...

In this episode of Dial It In, Trygve starts on a somber note, mentioning Nicole's sudden hospitalization and reminding the audience about the importance of taking care of oneself. The episode features a discussion with Rob Felber, President of Felber PR and Marketing, who specializes in helping B2B manufacturers with their public relations and marketing strategies. Rob and the host discuss the nuances of PR, marketing, and adverti...

In this episode of Dial It In, host Trygve is joined by Jack Nelson, Vice President of Sales and Marketing at Foam Industries, who shares insights on the family's business journey, from its grassroots beginnings to tackling modern challenges. Jack discusses the importance of maintaining core values while innovating, the significance of customer-centric practices, and the unique applications of foam, wood, and plastic in custom pack...

In this episode of Dial It In, Trygve and Dave discuss the importance of print marketing, despite the prominence of digital media. They welcome guest Mike Saty, Chief Sales Officer at Signature Graphics, who outlines the broad range of services their company offers, including commercial printing, direct mail, and design services through their associated companies. Saty emphasizes the continuing relevance of print media, explaining ...

In this episode of Dial It In, we explore the intricacies of setting up and managing an Amazon store with their guest Beth Alison Berggren, known as Babs. Babs, an Amazon store specialist, shares insights on the challenges and best practices for selling products on Amazon, including the importance of product optimization, dealing with competitors, and the logistics of using Amazon's Fulfillment by Amazon (FBA) service. The episode ...

In this episode of the Dial It In podcast, host Trygve reads a letter from Dave introducing Steve Anderson, an expert on business growth, risk, and innovation, who discusses his book, 'The Bezos Letters.' Anderson's book deconstructs Jeff Bezos' 21 shareholder letters to reveal Amazon's strategies for success. The conversation covers Amazon's approach to risk, customer obsession, innovative business practices, the importance of red...

In this episode of the Dial It In podcast, hosts Trygve and Dave explore the nuances of SMS marketing with expert Chris Peran, CEO of Sales Message. They discuss the importance of understanding modern texting lingo, the strategic use of SMS for B2B sales, and effective AI integrations. Chris shares insights into the evolution of SMS from mass blasts to conversational messaging, emphasizes the significance of immediate response to l...

In this episode of the Dial It In podcast, hosts Trygve and Dave reminisce about their first meeting and introduce humor expert Stevie Ray. They highlight Stevie's influence on their lives and his unique approach to teaching improv, emphasizing its value beyond the stage. Stevie shares his journey from aspiring speech therapist to founding Stevie Ray's Improv Company, offering insights into the therapeutic and pedagogical aspects o...

In this episode of the Dial It In podcast, hosts Trygve and Dave converse with guest Rebecca, an accomplished sales leader and president of Rise Up Consulting. They discuss the challenges and strategies of transitioning from high-performing salesperson to effective sales leader. Key points include understanding strengths and weaknesses, data-driven decision making, recruitment strategies, and the importance of continuous leadership...

In this episode of the Dial It In podcast, hosts Trygve and Dave sit down with Steve Rice, a business strategist and advocate for sustainable leadership. They discuss the significance of ethical leadership, aligning technology operations with business goals, and the importance of sustainable practices. Steve shares insights from his work with the Globally Conscious Leader and DotcomJungle, emphasizing the need for companies to bala...

In this episode of the Dial It In podcast, Trygve Olson welcomes Nicholas Wicks, an entrepreneur, investor, and business strategist, for an in-depth discussion on angel investing. Nicholas shares insights on evaluating business investments, the importance of advisory boards, the role of values in partnerships, and the distinctions between angel investing and venture capital. They also address the key components of an effective pitc...