Dial it in

In this episode of Dial It In, Trygve introduces Mario Martinez, founder and CEO of Ingreso, who specializes in digital sales training and AI-powered tools. The discussion revolves around the increasing difficulty of selling in a noisy, remote-first world and the challenges of prospecting in such an environment. Mario explains how AI can be leveraged to improve sales processes, citing examples from Fly MSG, a productivity tool aime...

The hosts of the Dial It In podcast reflect on their journey, highlighting their recent milestone of surpassing 100 episodes. They share personal anecdotes, including one host's challenging summer due to their dog's severe eye condition. The new season promises changes, including new theme music and a focus on AI tools and sales strategies for 2025. The upcoming mini-seasons will cover selling tactics, the impact of AI in marketing...

The podcast episode opens with a humorous anecdote about health jargon mistaken for financial jargon, transitioning into an in-depth conversation with Heide Olson, the founder and CEO of All In One Accounting. The discussion covers the importance of accurate financial reporting, maintaining profitability, the risks of inadequate internal controls, and the benefits of using the Entrepreneurial Operating System (EOS). Examples of fra...

In this episode of Dial It In, the hosts recap their favorite episodes and reintroduce Keith Lauver, the optimistic and empathetic founder of Ella. Lauver's company has created an AI tool named Ella, designed to improve marketing effectiveness using bots and large language models (LLMs). The conversation covers how Ella enhances marketing strategies by emphasizing high-resolution marketing, which focuses on clarity and precision ra...

In this episode of Dial It In, the hosts talk to Shel Holtz, a pioneering podcaster and communication strategist. They discuss Shel's extensive career in communications and marketing, the evolution and potential of podcasting, and the role of technology in modern corporate communications. They delve into the benefits and challenges of integrating AI in communications, emphasizing the importance of strategic planning. Shel shares in...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Steve Anderson, a leading expert on growth, business, risk, and innovation. Steve discusses his book, 'The Bezos Letters: 14 Principles to Grow Your Business Like Amazon,' which breaks down Jeff Bezos's shareholder letters to reveal the strategies behind Amazon's global success. Key topics include the principles of 'Successful Failure,' 'Return on R...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Nicole, a producer who recently survived a heart attack. The discussion revolves around Nicole's experience, the symptoms she faced, and the importance of recognizing atypical signs of heart attacks, especially in women. The episode also features Tim Smith from HeartCert CPR, who provides expert insights on heart emergencies, the importance of train...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Katie Walter, a strategic business leader and fractional CMO, about the emerging world of fractional executives. Katie discusses the benefits, challenges, and methodologies of fractional leadership, emphasizing the importance of strategic involvement without the full-time commitment. The episode highlights how companies can leverage fractional execu...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Sheri Stolp about the basics of HR management. Chosen as a favorite episode by producer Nicole, the discussion delves into setting expectations, documenting policies, and distinguishing between performative perks and real leadership. Sheri emphasizes that culture is not about surface-level perks but about how leaders show up during challenging times...

In this episode of the Dial It In podcast, the hosts discuss the power of specificity in technology with their guest, Nicholas Wicks, the co-founder of Check This Out—a referral software platform for the restaurant and hospitality industry. Wicks shares insights on how SMS marketing can drive customer retention and acquisition, detailing the genesis of his innovative platform born out of his experience as a restaurateur. The conver...

In this episode of Dial It In, Trygve talks with his friend Dee Heffernan, the founder of MATRIARC, a brand strategy agency. Dee shares the origin of their friendship, stemming from snarky exchanges during a Zoom meeting two years ago, and how they became close despite never meeting in person. The episode highlights Dee's journey, including her impactful TEDx talk on 'How to Stop Highlight Reel Living,' which delves into personal s...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Steve Rice, a business strategist and advocate for sustainable leadership. They discuss various topics including the importance of sustainability in business operations, the challenges of balancing ethical practices with business growth, and how technology and communication can support these goals. Steve shares examples from his own experience worki...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Shahbaz Shah, an Area Director for Business Networking International (BNI) and wedding officiant. They discuss Shahbaz's journey in the wedding officiant business, the importance of genuine networking, and how BNI helps in fostering business relationships. Shahbaz shares insights on how to be effective in networking, the value of building trust, and...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with George B. Thomas, a notable figure in the HubSpot community. The episode celebrates George’s inspirational quotes and energetic approach to work, highlighting his philosophy of playing to inspire rather than to win. They discuss George’s transition from working in organizations to founding his own agency, Sidekick Strategies, and his journey in cont...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Stephanie Vanhhouche, a graphic designer based in the Philippines, who has collaborated with Trygve for over 15 years. They discuss the intricacies of graphic design, particularly focusing on branding, logo design, and the importance of emotional connection in effective branding. Stephanie shares insights into her creative process, her multicultural...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Michelle Hanson, the Director of Digital Marketing at BizzyWeb. They discuss the challenges and importance of self-promotion, effective digital marketing strategies, and the evolving landscape of SEO. Michelle emphasizes understanding company goals, identifying target audiences, and the balance between art and science in marketing. They also touch o...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Jack Nelson, the Vice President of Sales and Marketing at Foam Industries. Jack shares insights into the family business, started by his parents, and discusses topics such as business challenges, growth strategies, and the importance of maintaining core values. He highlights the evolution of the company, from its grassroots beginnings to handling la...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Beth Alison-Berggren, an Amazon store specialist, known as Babs. The discussion uncovers the complexities of establishing, optimizing, and succeeding on Amazon. Babs shares her extensive experience, including how to list products, compete for the buy box, manage fulfillment, and navigate Amazon's ever-changing rules. The episode also highlights comm...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Stevie Ray, a master of humor and founder of Stevie Ray's Improv Company. They discuss the importance of humor in the workplace, and Stevie shares insights from his three-decade career, teaching professionals how to use humor to enhance communication and build trust. The discussion includes Stevie's journey into comedy, the science behind improv, an...