Dial it in

In this episode of Dial It In, we explore the intricacies of setting up and managing an Amazon store with their guest Beth Alison Berggren, known as Babs. Babs, an Amazon store specialist, shares insights on the challenges and best practices for selling products on Amazon, including the importance of product optimization, dealing with competitors, and the logistics of using Amazon's Fulfillment by Amazon (FBA) service. The episode ...

In this episode of the Dial It In podcast, host Trygve reads a letter from Dave introducing Steve Anderson, an expert on business growth, risk, and innovation, who discusses his book, 'The Bezos Letters.' Anderson's book deconstructs Jeff Bezos' 21 shareholder letters to reveal Amazon's strategies for success. The conversation covers Amazon's approach to risk, customer obsession, innovative business practices, the importance of red...

In this episode of the Dial It In podcast, hosts Trygve and Dave explore the nuances of SMS marketing with expert Chris Peran, CEO of Sales Message. They discuss the importance of understanding modern texting lingo, the strategic use of SMS for B2B sales, and effective AI integrations. Chris shares insights into the evolution of SMS from mass blasts to conversational messaging, emphasizes the significance of immediate response to l...

In this episode of the Dial It In podcast, hosts Trygve and Dave reminisce about their first meeting and introduce humor expert Stevie Ray. They highlight Stevie's influence on their lives and his unique approach to teaching improv, emphasizing its value beyond the stage. Stevie shares his journey from aspiring speech therapist to founding Stevie Ray's Improv Company, offering insights into the therapeutic and pedagogical aspects o...

In this episode of the Dial It In podcast, hosts Trygve and Dave converse with guest Rebecca, an accomplished sales leader and president of Rise Up Consulting. They discuss the challenges and strategies of transitioning from high-performing salesperson to effective sales leader. Key points include understanding strengths and weaknesses, data-driven decision making, recruitment strategies, and the importance of continuous leadership...

In this episode of the Dial It In podcast, hosts Trygve and Dave sit down with Steve Rice, a business strategist and advocate for sustainable leadership. They discuss the significance of ethical leadership, aligning technology operations with business goals, and the importance of sustainable practices. Steve shares insights from his work with the Globally Conscious Leader and DotcomJungle, emphasizing the need for companies to bala...

In this episode of the Dial It In podcast, Trygve Olson welcomes Nicholas Wicks, an entrepreneur, investor, and business strategist, for an in-depth discussion on angel investing. Nicholas shares insights on evaluating business investments, the importance of advisory boards, the role of values in partnerships, and the distinctions between angel investing and venture capital. They also address the key components of an effective pitc...

In this episode of the Dial It In podcast, the hosts feature Shel Holtz, a seasoned communication strategist and podcaster. Shel discusses his long association with the podcasting world, having recently celebrated 20 years with his 'For Immediate Release' podcast. The conversation delves into Shel’s career, including his shift from consulting to becoming the Senior Director of Communications at WebCore. They explore the transformat...

In this episode of the Dial It In podcast, host Trygve, who arrives at a seemingly deserted recording studio, is joined by Andy and special guest Stephanie Van Hoosh, a renowned brand and creative director. Brought together by Nicole, Trygve's long-time collaborator, Stephanie shares her journey from high school artistic tendencies to becoming a distinguished designer. She discusses the importance of understanding a client's brand,...

In this episode of the Dial It In podcast, host Trygve, joined by producers Andy and Nicole, discusses fashion with their guest Adam Groh, founder of Acme Clothiers. The conversation highlights Adam's journey from working in various industries to creating custom-made suits that exude confidence and precision. Adam explains the differences between off-the-rack and custom clothing, emphasizing the comfort, fit, and personalized exper...

In this episode of the Dial It In podcast, Dave interviews Jen Meyer, COO of BizzyWeb and head of HubSpot operations, about her expertise in using HubSpot to streamline processes and achieve measurable business growth. Jen shares insights on the importance of proper onboarding, foundational architecture, and key features like sales pipelines, reporting, marketing campaigns, and automation. They discuss common pitfalls, the evolving...

In this episode of the Dial It In podcast, co-hosts Trygve, Dave, and Nicole converse with Heather Boschke, a strategic marketing leader, artist, and author. Heather discusses her frustration with businesses that dismiss the need for creativity, leading to her inviting Heather, an expert in creative marketing. Heather shares her career history, her transition from corporate life to running her own fractional marketing company, Voge...

In this episode of the Dial It In podcast, Trygve and Nicole discuss the importance of strategic marketing with their guest, Michelle Hanson, Director of Digital Marketing at BizzyWeb. With Dave unavailable due to a doctor's appointment, the conversation covers a range of topics including the significance of setting concrete company goals, the complexities of SEO, the interplay between marketing and sales, and the importance of und...

In this episode of the Dial It In podcast, hosts Trygve and Dave discuss human resources (HR) with Sheri Stolp, president of The Stolp Group. They explore the complexities of HR, including the evolution from personnel to strategic HR, the importance of hiring the right talent, and the challenges of the work-from-home era. The discussion touches on the impact of AI in hiring, the best practices for terminating employees, and adaptin...

In this episode of the Dial It In podcast, hosts Dave and Trygve interview Keith Lauver, the founder of the AI startup Ella. The conversation revolves around how AI is transforming industries, particularly through tools like Ella, designed for high-resolution marketing. The episode highlights Ella's ability to co-create, coach, and critique, making it a valuable companion for marketers. Keith shares his journey as a serial entrepre...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Lauren Goodell, founder and CEO of Zinnia, an AI tool designed to help sales professionals build more personalized and effective relationships with their clients. The episode covers how Zinnia analyzes personality profiles and company data to craft bespoke outreach messages, how it can significantly improve sales efficiency, and the impact of AI on ...

In this episode of the Dial It In podcast, the hosts discuss the power of specificity in technology with their guest, Nicholas Wicks, the co-founder of Check This Out—a referral software platform for the restaurant and hospitality industry. Wicks shares insights on how SMS marketing can drive customer retention and acquisition, detailing the genesis of his innovative platform born out of his experience as a restaurateur. The conver...

In this episode of the Dial It In podcast, hosts interview Tracy Kelly, the founder of Paperboy Marketing, a firm specializing in local engagement through flyer distribution, direct mail, and comprehensive marketing strategies. The discussion explores Tracy's transition from working at digital agencies to acquiring Paperboy Marketing, the logistics and technology behind flyer and postcard delivery, including GPS tracking and vi...

In this episode of the Dial It In podcast, host Trygve welcomes branding expert and TEDx speaker Dee Heffernan, who shares her journey and insights on authentic branding. Dee discusses the importance of understanding clients' emotional journeys to create impactful brand strategies. They delve into topics like overcoming founder challenges, the role of a brand standards guide, and the significance of emotional decision-making in bra...