Dial it in

In this episode of the Dial It In podcast, Trygve and Nicole discuss the importance of strategic marketing with their guest, Michelle Hanson, Director of Digital Marketing at BizzyWeb. With Dave unavailable due to a doctor's appointment, the conversation covers a range of topics including the significance of setting concrete company goals, the complexities of SEO, the interplay between marketing and sales, and the importance of und...

In this episode of the Dial It In podcast, hosts Trygve and Dave discuss human resources (HR) with Sheri Stolp, president of The Stolp Group. They explore the complexities of HR, including the evolution from personnel to strategic HR, the importance of hiring the right talent, and the challenges of the work-from-home era. The discussion touches on the impact of AI in hiring, the best practices for terminating employees, and adaptin...

In this episode of the Dial It In podcast, hosts Dave and Trygve interview Keith Lauver, the founder of the AI startup Ella. The conversation revolves around how AI is transforming industries, particularly through tools like Ella, designed for high-resolution marketing. The episode highlights Ella's ability to co-create, coach, and critique, making it a valuable companion for marketers. Keith shares his journey as a serial entrepre...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Lauren Goodell, founder and CEO of Zinnia, an AI tool designed to help sales professionals build more personalized and effective relationships with their clients. The episode covers how Zinnia analyzes personality profiles and company data to craft bespoke outreach messages, how it can significantly improve sales efficiency, and the impact of AI on ...

In this episode of the Dial It In podcast, the hosts discuss the power of specificity in technology with their guest, Nicholas Wicks, the co-founder of Check This Out—a referral software platform for the restaurant and hospitality industry. Wicks shares insights on how SMS marketing can drive customer retention and acquisition, detailing the genesis of his innovative platform born out of his experience as a restaurateur. The conver...

In this episode of the Dial It In podcast, hosts interview Tracy Kelly, the founder of Paperboy Marketing, a firm specializing in local engagement through flyer distribution, direct mail, and comprehensive marketing strategies. The discussion explores Tracy's transition from working at digital agencies to acquiring Paperboy Marketing, the logistics and technology behind flyer and postcard delivery, including GPS tracking and vi...

In this episode of the Dial It In podcast, host Trygve welcomes branding expert and TEDx speaker Dee Heffernan, who shares her journey and insights on authentic branding. Dee discusses the importance of understanding clients' emotional journeys to create impactful brand strategies. They delve into topics like overcoming founder challenges, the role of a brand standards guide, and the significance of emotional decision-making in bra...

In this episode of the Dial It In podcast, Monty Fowler, Chief Revenue Officer and author of 'Executive Debt: Confronting the Long-Term Cost of Short-Term Decisions,' discusses the concept of executive debt. Monty explains how short-term decisions made by executives can have long-lasting effects on a business’s culture, strategy, and future success. He outlines four types of executive debt: cultural, strategic, operational, and tal...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Justin Givens, the founder of SimpleEvents.io, about simplifying event management through integration with HubSpot. Justin shares insights on how his platform enhances efficiency, improves attendee engagement, and provides actionable insights. They discuss best practices for hosting successful events, essential tactics for virtual and in-person even...

In this podcast episode, the hosts interview Mike Eastwood, the founder of Webalite and creator of PortalIQ, a unique automated HubSpot audit tool. Mike shares his entrepreneurial journey, discussing his background in design and coding, the challenges he faced in developing PortalIQ, and how he leveraged AI to improve his coding process. The conversation covers the importance of niche markets, the value of community support, and th...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Rob Conlon, founder of Westport Studios, discussing the intricacies of launching and sustaining a successful B2B podcast. Rob reveals his journey from radio to podcast production, highlighting the importance of defining the podcast's purpose—be it for thought leadership, marketing, or sales—with an emphasis on monetizing through sales. The episode c...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Kyle Racki, the CEO and co-founder of Proposify. They explore various themes including the importance of the fourth quarter for business optimization, Proposify’s integrated CRM features, and the benefits of machine learning for proposal management. Kyle reveals Proposify’s journey from idea to a leading SaaS company, emphasizing the value of except...

In this episode of Dial It In, Trygve Olson is joined by Shahbaz Shah, area director for Business Networking International (BNI) and a wedding officiant. They dive deep into the art of networking, discussing the importance of building relationships and how to effectively cultivate connections in both personal and professional settings.

Shabazz shares his journey into the wedding officiant business, highlighting the unique experience...

In this episode of Dial It In, Dave and Trygve kick off Season 3 with a bolt of energy from one of our favorite people, George B. Thomas. Our guest is a happy, helpful, humble HubSpot expert known for his work with Sidekick Strategies and Beyond Your Default. We chat about George's transformative journey from being a supportive team member to starting his own agency, and the philosophy behind his personal brand, built on authentici...

In this episode of Dial It In, we had the pleasure of speaking with Julia Mozumdar, the founder of Super Cubes, a company that specializes in selling and modifying shipping containers. Julia shared her unique journey from working in social media in Europe to becoming a shipping container entrepreneur. She humorously recounted how she stumbled into the industry and has now been running Super Cubes for 15 years.

Julia emphasized the i...

In this episode of our podcast, we had the pleasure of hosting Devyn Bellamy from HubSpot. Devyn is a remarkable individual who has made significant contributions to the HubSpot community, including founding Black at Inbound, a community within HubSpot that has now evolved into The Spot. Devin's deep involvement in the partnership program at HubSpot and his genuine awesomeness made this episode particularly exciting.

Watch Devyn's T...

Today on Dial It In, Dave Meyer and Trygve Olsen dive into the world of artificial intelligence and its impact on businesses. Despite not having a guest, they discuss the common misconception of using AI like chat GPT for all tasks and explore the power and risks of AI in today's landscape. As seasoned speakers and experts in the field, they provide insights on how AI is transforming industries and share tips on navigating the evol...

David Weinhaus, a 15-year veteran of HubSpot, recently appeared on the "Dial It In" podcast to share his sales secrets and insights gained from his time at the company. Weinhaus's experience at HubSpot spans across various departments, where he played a crucial role in the company's growth and success.

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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storyte...

In this episode of Dial It In, we had the pleasure of hosting Bryan Smith, the founder of Tuned Consulting, a fractional chief marketing officer organization. Bryan shared his journey from corporate marketing to starting his own business, emphasizing the challenges and triumphs of transitioning to entrepreneurship.

We kicked off the conversation with a nostalgic trip down memory lane, reminiscing about the music of the 90s and how i...