Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

In today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype.

Passive income isn’t real. Here’s why:

• Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about).
• Truth #2: Focus on leverage, not laziness (scalable vs. "set-and-forget").
• T...

In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling.

Key Insights:
• Why AI is like training your delegation skills (and how this prepares you for future team growth)
• The "10X output" framework for solopreneurs and small business owners with limited budgets...

Tooday, I share 3 key mindset shifts that directly impacted my business revenue and can transform yours too.

Key Insights:
• Why successful businesses still face challenges and how this knowledge makes you a better leader
• The "Rock Behind You" principle: How to stop letting past results limit your future potential
• Why consistency trumps trendy strategies (especially for introverts!)

💡 Quote highlight: "...

In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue.

Key Points:

1. Indirect Contributions to Sales
   • Time and cost efficiency through proper delegation
   • Value of outsourcing administrative tasks
   • ROI calculation on CEO ti...

Today, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US.

Key Points:
• Why political drama and exciting news can pull us away from business fundamentals
• The real, "boring" activities that consistently generate revenue
• How habits and systems create sustainable business success

Quotable: "Your business grows in the quie...

In this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. 

Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success.

What You'll Learn:

1. Personal Development as a Human Entrepreneur
   • Mindset foundations: embracing failure, ...

In Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey.

Key Takeaways:
• Being proactive vs. reactive: Learn the power of intentional goal setting and weekly planning
• Focus on controllable factors: Di...

In this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout.

Key Highlights:

• The origin story: How Maggie's corporate burnout led to creating a program she wished existed when starting her business
• Why does the program run for 12 months, and what is the st...

In this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth.

Key Points Covered:
• Why your calendar might be as cluttered as an overstuffed closet
• The 30-minute block tracking method for time audit
• Three main time-clutter culprits to watch for...

Guest: Paola Di Fonzo, Owner of Balloonique

What started with a $30 DIY balloon project during maternity leave has blossomed into Balloonique - a flourishing event decor company serving the GTA. In this episode, Paola shares her entrepreneurial journey, proving you don't have to choose between family dreams and business success.

🎈 The Journey:
• Maternity leave creative project → Professional decor company
• Solo creato...

In this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages.

Key Points:
• Starting a business in your 40s can be your advantage, not a setback
• How being an immigrant with an accent became a memorable brand feature
• Converting introvert tendencies into authentic connection strategies
• Transforming limited social media experience into a genuine approach

🔑...

In this episode of the Diamond Effect Podcast, we dive into the power of strategic relationship building in business development and sales. Learn how cultivating meaningful business relationships can create opportunities that no paid advertising can match.

Key Takeaways:
• The African proverb rings true: "If you want to go fast, go alone. If you want to go far, go together."
• Strategic relationship building is cru...

Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream...

Back in 2019, my reality looked like this:
• Leading a high-stakes corporate team
• Starting my coaching journey
• Completing my MBA
• Raising young school-aged children during COVID

The doubt and ov...

Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth.

Key Highlights:
• Lina's unique journey from a psychology degree to becoming a sought-after hairstylist
• How she...

Have you ever wondered if you're just spinning your wheels with your marketing strategies? 🤔

In this Maggie's Moment, I'm breaking down the three critical elements that determine whether a marketing strategy you picked is truly working.

Learn why some business owners succeed with the exact same strategies that others claim "don't work" - and how you can be on the winning side!

Save epsiode for when you n...

The Time On Demand Formula: How Successful CEOs Create More Hours in Their Day

Tired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand Formula - the exact system she used to simultaneously run a successful business, complete an EMBA, and maintain work-life balance without burnout.

Key Points Covered:
• Why everyone has the same ...

In this special bonus episode, Maggie shares her personal transformation story and reveals how a crucial mindset shift changed everything in her business - even before leaving her corporate career. 

Learn the exact moment that turned her side hustle into a thriving business and how you can make the same powerful transition.

Key Points Covered:
• The pivotal moment that transformed Maggie's approach to her business
• Why ...

Join Maggie Perotin in this special episode of the Diamond Effect Podcast featuring Stefanie Carroll, a successful member of the Diamond Effect coaching group. Stefanie shares her journey from being a part-time corporate employee to becoming the founder of Excelerates, a specialized spreadsheet solutions business serving clients across North America.

Key Highlights:
• How an accidental project sparked a successful busi...