Episode 9: Scaling Up a Family Cannabis Brand in the New Mexico Market with Samantha Robinson

In our ninth episode, host Benjamin Ballinger sat down with Samantha Robinson, the Chief Operating Officer of Santa Fe, NM-based vertically-integrated cannabis operator Best Daze.

Samantha, an accountant by trade, joined this family-run operation earlier this year as the head of operations, after having provided them with accounting services as a client of her firm. During her tenure with the company, she has leveraged her financial and at-scale operations background in other industries to bring tried and true best practices to Best Daze, allowing them to continue their growth while improving operational efficiencies, quality management, and consistency.

In this episode, we explore the challenges Samantha and her team have faced with maintaining an "access-to-the-underserved" focus as a company, while also expanding their footprint across the state, as well as the unique relationship between the slower-moving culture in the state and the rapid pace that the cannabis industry often demands.

Samantha also talks about how strategic partnerships with out-of-state brands—like Old Pal—have been advantageous for growing the manufacturing side of their business.

For the episode notes, transcript, and linked resources, please visit https://podcast.diamondminers.co/episode-9/