Beyond Six Figures: Redefining Success on Your Own Terms

In this episode of "Did She Really Say That?", host Katrina van Oudheusden welcomes Alex Howson, a former trauma nurse turned medical writer and educator, to explore the transformative journeys of women transitioning from traditional careers to entrepreneurship.

Beyond Six Figures: Redefining Success on Your Own Terms

Alex Howson challenges conventional business metrics for a more personal approach.

In this episode, Katrina van Oudheusden speaks with Alex Howson, a PhD, E-RYT, and the founder of Write CME Pro. Alex shares insights from her journey from medical professional to medical writing entrepreneur. This episode delves into transitioning careers, the significance of understanding and utilizing personal skills, and the importance of integrating wellness into professional life, especially for women entrepreneurs.

• Transition to Entrepreneurship: Alex discusses how she moved from nursing and academia to medical writing, emphasizing the importance of a skills inventory and personal assessment in making such transitions.

• Skills Inventory's Role: The importance of identifying core skills and how they align with new career paths.

• Women in Technical Writing: The need for more women in medical writing fields and how they can bring purpose and connection to the field.

• Energy Management and Well-being: Strategies for integrating personal well-being into business practices, emphasizing the cyclical nature of energy, and the role of yoga and mindfulness.

• Investment Beyond Money: Considering metrics beyond financial success to include quality of life, personal satisfaction, and sustainable business practices.

Alex Howson, PhD, E-RYT is a seasoned medical writer and founder of Write CME Pro, a program that supports medical professionals transitioning into entrepreneurship through medical writing. With a background as a trauma operating room nurse and an academic in sociology, Alex has a wealth of experience that she brings to help others in the continuous medical education (CME) field.

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About Your Host: Katrina van Oudheusden

Former Chef for the Walt Disney World® Resort, Restaurateur, Entrepreneur, and CEO of Truth Bomb Marketing. After leaving Disney, Katrina became a sought-after small business consultant. Her first business venture was to turn a struggling online digital marketing company into a multi-million dollar success story. 

Dedicated to supporting female entrepreneurs, Katrina created a revolutionary business training program called, “CreatHER™ Business Rewire’. The first-ever business education and training designed for how women think and feel within their energetic rhythm. 

Alongside the CreatHER™ Planner, women are finally experiencing balance in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. 

Blog: https://truthbombmarketing.com/blog 

CreatHER Planner: https://truthbombmarketing.com/creather-planner-2026

CreatHER Reset: truthbombmarketing.com/reset 

CreatHER Business Rewire: https://truthbombmarketing.com/creather-business-rewire/