Episode Summary
In this engaging episode of "Did She Really Say That?", Katrina van Oudheusden is joined by Beth Mastre, a renowned expert in email marketing and sales strategy. Together, they explore how the sales landscape has evolved, particularly for women, and Beth shares her insights on crafting effective emails that spark curiosity rather than pitching. The conversation dives into strategic approaches to email communication, the challenges of modern sales tactics, and how AI tools can be leveraged (with caution) in the process.
Key Discussion Points
Introduction to Beth Mastre and her insights on using email strategically in sales.
Changes in Sales Dynamics: How women's roles in business and sales have evolved.
Effective Email Strategies: Crafting emails that connect and inspire curiosity without being "salesy".
Avoiding Common Pitfalls: Why most sales emails fail and how to overcome that.
Importance of Continuing Education: The necessity of ongoing training to adapt to modern sales challenges.
Relationship Building: Focusing on long-term relationships and value rather than immediate sales pitches.
AI in Email Marketing: The potential and limitations of AI in crafting customer-centric emails.
Email Response Audit: Tool provided by Beth Mastre for evaluating and refining email strategies.
Connect with Beth Mastre on LinkedIn.
Takeaway
Sales through email marketing should focus on creating value and building relationships rather than simply pitching products. By understanding your audience and leveraging strategic email communication, you can effectively engage potential customers and foster lasting professional connections.
Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are dealing with as women in business.
About Your Host: Katrina van Oudheusden
Former Chef for the Walt Disney World® Resort, Restaurateur, Entrepreneur, and CEO of Truth Bomb Marketing. After leaving Disney, Katrina became a sought-after small business consultant. Her first business venture was to turn a struggling online digital marketing company into a multi-million dollar success story.
Dedicated to supporting female entrepreneurs, Katrina created a revolutionary business training program called 'CreatHER™ Business Rewire’. The first-ever business education and training designed for how women think and feel within their energetic rhythm.
Alongside the CreatHER™ Planner, women are finally experiencing balance in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them.
Blog: https://truthbombmarketing.com/blog
CreatHER Planner: https://truthbombmarketing.com/creather-planner/
CreatHER Reset: truthbombmarketing.com/reset
CreatHER Business Rewire: https://truthbombmarketing.com/creather-business-rewire/
#femaleentrepreneurs #womeninbusiness
#femalebusinesspodcast #femaletimemanagement
#podcastforwomeninbusiness
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