November 19, 2025 • 30 mins
Episode Summary
In this empowering episode, host Katrina van Oudheusden welcomes Erin Harrigan, a Christian speaker, author, and business coach, to discuss the intersection of faith and business for ambitious women. The conversation dives deep into how women can redefine success not through worldly measures but by aligning with their faith and purpose. Erin shares her personal journey from a corporate "Pitbull" to a faith-driven entrepreneur, offering insights on how to balance ambition with a faith-based approach to life and business.
Key Discussion Points
Introduction to Erin Harrigan: Her transition from corporate America to coaching high-achieving Christian women.
Redefining Hustle: Examining worldly definitions of hustle and how they differ from faith-based perspectives.
Personal Journey: Erin's experience making the shift from corporate to entrepreneurship guided by faith.
Faith and Business: How they intersect and the importance of involving faith in entrepreneurship.
Being Ambitious: Erin's perspective on women being ambitious and how that aligns with faith.
Practical Tips for Women in Business: The importance of not doing it alone and allowing for business evolution.
Initiatives and Future Endeavors: Erin discusses her scholarship fund, tithing, and upcoming book "Redefining Hustle, Navigating Success with Jesus."
Guest Bio
Erin Harrigan is a Christian speaker, author, and biblical business coach, dedicated to empowering high-achieving Christian women in business. With a personal journey guided by faith, Erin specializes in helping women redefine hustle and success through a faith-centered lens.
Recommended Resources
Erin's New Book: "Redefining Hustle, Navigating Success with Jesus" set for release in January.
Five-Day Audio Devotional: A free resource offered by Erin Harrigan to help redefine hustle through the lens of faith.
Elaine's Gift Scholarship Fund: Dedicated to supporting the education of children from single-mother families.
Connect with Erin Harrigan
Website: https://erinharrigan.com
Conclusion
This episode of "Did She Really Say That?" dives into the heart of what it means to balance ambition with faith, encouraging listeners to step into their purpose with courage and alignment. Tune in for insights that challenge the status quo and inspire change through faith-centered living and business practices.
Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.
About Your Host: Katrina van Oudheusden
Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs.
She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills.
Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them.
CreatHer Money Revolution: http://creathersummit.com
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Well, welcome to this episode ofDid She Really Say That?
You're walking into a conversation with Aaron and I
about our faith. And I think this is such an
important conversation as we dive into this as women, as
entrepreneurs, there are so manydifferent ways to build a
business. And I think so many times we get
lost in the chase of, I don't know what we're falling after,
(00:26):
but it gets ugly. So Aaron said, you know what,
she's transitioned from the world of corporate into the
world of entrepreneurship and said this is what needs to
change. So who is Aaron and why did I
ask her to the show? I'm so glad you asked.
So Aaron is a Christian speaker,author and a biblical business
coach for high achieving Christian women in business and
in the boardroom. So women, wherever you're at, if
(00:49):
faith is important to you, whichI know it is, this is something
for you to listen into. So this is through through her
private and group coaching, speaking, podcasting, and
writing, Aaron empowers sisters in Christ to redefine the hustle
because it is not ours. That is not how we're meant to
live in this world to navigate success with Jesus.
(01:10):
So thank you so much Aaron for being a yes into being in here.
I know you've written a couple books.
We've talked about pursuing success, God's way, redefining
the hustle. This is a journal that you have
women take on. So I love this conversation
we're about to have because it is a much needed conversation as
women in business. Yeah, I love how you said I
(01:32):
don't know what we're chasing after, Right, Like that is the
question, isn't it? Why do we chase after all these
things that the world says makesup success or has to happen or
has to be? As a business owner?
No, I don't believe that at all.Yeah.
So what would you define like what is as you continue to work
with women, what are we redefining success as or what
(01:54):
does it feel like for us? Sure.
What I have found and born out of my own journey that led me to
do this work, we are really goodas high achieving women at going
for it and getting it done and being in control and making it
happen. And I say it that way because to
me, these are all these like worldly mantras that we've sort
(02:15):
of bought into and on some levelthey've served us right because
we have business proof, we have outward success and the evidence
of that, but it's left us in a place of unfulfillment and
emptiness. And as I've worked alongside of
the Lord, I gave my life to Christ 11 years ago and started
(02:38):
coaching women in 2018 at his direction.
What I've discovered is that thehustle isn't the issue, It's the
way the world defines the hustle.
Because I don't know about you. I kind of like things going.
I was saying before we got on here, like I've been
back-to-back today and I love those kinds of days.
(02:59):
I love to not have those kinds of days.
But that fuels my energy. It fuels the fire.
But hustle can be rocket fuel and poison.
It all depends on how we look atit.
And so I work with women to understand what what is the
assignment that the Lord's giventhem?
How can they do that work from aplace of rest, from a place of
(03:21):
harmony, not compromising their faith and their family.
And then it's OK to be ambitiousbecause I say all the time, God
made you ambitious. He just didn't make you to do
business as usual. And so redefining that, yes,
there are success measures, mathdoesn't lie.
We get it. And there is more to success
(03:44):
than what's on the revenue sheet.
I have, I have a client right now, we're just finishing up her
coaching contract. She is A7 figure multi business
owner. And she, with all that money and
all that success, still doesn't always trust herself, trust
(04:05):
other people like she's still searching, because it's never
about the measurement. Yeah, yeah, it isn't.
It's about the journey on there and know who you are in the
process. So let's touch base back a
little bit to your origin story because you have been in the
corporate world. You said 11 years ago you
transitioned into more spiritualfaith-based.
(04:27):
Like what was that like for you?Yeah, so I spent 25 plus years
in corporate America climbing the corporate ladder, chasing
the dollar, chasing the next achievement, chasing the next
title. And from all word perspective,
it looked like I had it going on.
However, I was traveling 70% of the time.
(04:48):
It was compromising my marriage,it was compromising my
motherhood. So I started a side business
with a multi level marketing company in 2010 thinking that
would eventually Get Me Out of my corporate life.
And just like I did in my corporate job, I gave all my
tenacity, my nickname and corporate was Pitbull.
So I like I never give up. I keep going and I did the same
(05:10):
thing. And so I had these, the
corporate life and I had this business very successful.
And in 2012, my corporate job let me go and for ridiculous
reasons, but that began to change our trajectory
financially because I was the primary breadwinner.
We continued to live as if I wasmaking that, even though we
(05:31):
weren't so poor decision making,right.
But in 2014, I, I sort of woke up on this beautiful fall
morning and thought, why am I somiserable?
I have all the success. I'm speaking on the stage, I'm
driving the, the company car like I'm doing all the things.
Why, why am I so empty? Why is it still churning, right?
(05:52):
And I had a conversation with a mentor that day.
I call her the velvet Hammer in my first book, Pursuing success
God's Way. And she said, you don't know who
you are or whose you are. And she asked if I had a
relationship with Jesus. And I said, well, of course I
do. Even though like I knew God, I'd
been raised Catholic. I was at the time, I was very
(06:13):
surrounded with a lot of New Agebelief, but I didn't have a
personal relationship. And at that point, face down on
the Berber carpet, I thought, ifhe is all she says he is, I am
tired. I'm exhausted from carrying all
of this myself. I'm going to surrender.
And I did. And that began, of course, to
(06:34):
change everything because I became a new creation, as
Scripture tells us. But it also began to change the
way I looked at business, the way I looked at success, the way
I even looked at money. Not from a Oh my gosh, I'm not
supposed to make money. Like, no, but probably like,
wait a minute, money is a tool and I'm chasing it.
(06:57):
Why? What am I trying to find in
there when all it is is a tool, right?
And so it completely changed howI saw myself and all of that.
And then in 2018, after much upheaval and of me unpacking my
heart, unpacking my surrender, Ireally felt in my spirit, the
(07:20):
Lord said, now go teach this to my ambitious daughters.
And almost immediately, as soon as I felt that in my spirit and
I was like, what? I immediately got an e-mail.
Hey, I don't know what you're doing in your business, but it's
different. Are you, could you coach me like
like two or three people, two orthree women reached out to me.
(07:40):
And so that's what really started this journey of coaching
and then speaking and writing. And I just felt like something I
was never taught. 1 is that faith and business do intersect
and they should always there is no place that for me, Jesus is
not. So therefore why wouldn't he be
in my business? And two, I felt like I had been
(08:03):
fed this lie of what success needed to look like.
And so coming from that perspective to coach women who
are very, very successful but are really unhappy or exhausted
or burned out, etcetera, I just felt like this was a message
that nobody taught me. So.
(08:24):
Yeah, So what does success look like for you now?
Well I do have the measurements of success right?
I do measure how many clients amI working with and my revenue
and all the things. But success for me is not about
checking off the To Do List, although I love a good To Do
List and I do love to check it off.
It is about am I living every day from a place of peace?
(08:47):
Am I living every day focused onnot what I think should get
done, but what I seek the Lord to tell me to get done?
How am I serving my clients? You know, I don't want somebody
to just pay me for the sake of paying me.
I want them to gain value. So I'm constantly checking the
temperature, if you will, when I'm in a coaching session.
(09:07):
Like, how does this feel to me? Am I as excited about this?
And success for me is those things.
Success for me is have I personally built a business that
allows me to step away and go visit my daughter in New York
City or go on vacation with my husband?
Because those things and experiences and the peace are
(09:30):
far more important to me than the monetary and the math
measures. But when I lean into those in
the Lord, those measures happen.Yeah, Well, I think it's
interesting too. You said something a few minutes
back into this. You're talking about how, you
know, as money for women is definitely a ongoing
(09:51):
conversation. I've had more conversations with
women around the mindset, our belief system around money, what
it can do. You know, there's a lot of the
initial setup of money is used for power is how we've been, how
it's been perceived, right? And typically for women, it's
(10:12):
not about getting more money, it's what money does for us.
So a lot of the times we chase money at we're chasing the tool,
right? And what we're not open to as
women is receiving the money as a vehicle for good.
So that shift that are you beingused by the tool or are you
(10:32):
using the tool really comes downto how we perceive what our
business feels like. And I definitely would say that
for all of us women, how our business feels is way more
important than any other aspect of, of growing and scaling this
business. Because you, like you said,
Aaron, we want to give back. We want to bring on and you
(10:56):
know, bring team members in. We want to be able to provide
and support, give back to our community.
I know a lot of women when they build their business, they build
a philanthropic piece to it, which I'm sure tithing is a big
piece of yours. Can you talk to us a little bit
how you brought in tithing as a piece of your business?
Yeah. Well, for me, back in 2016, long
before I was a coach and, and inthis business, when I was still
(11:18):
very much active in my multi level marketing business, I was
at an event and I thought somebody was speaking from stage
about how they give back. And I thought, gosh, I want to
give back. And like probably now I would
say it was prayer, but I don't know what I would have
characterized it as then, you know, show me where I can give
back. And So what I did was I started
(11:39):
the Elaine's Gift Scholarship fund in honor of my mom.
We lost my mom in 2003 very quickly to leukemia.
My mom was a single mom of four.She would have given anything to
send all four of her kids to college.
And so I thought, wait a minute,I can create a scholarship fund
that gives scholarships to graduating seniors to college,
(12:01):
trade school, whatever, but theyare the children of single moms.
And so I started it in 2016. I didn't fully fund it until
2020. But now every year, you know,
we're giving $5000 scholarships,which that's a lot for the child
of a single mom, right? So I built that into it.
And then the second thing that Ido is I do give 10% of my, my
(12:27):
net profit. People can argue whatever the I
get it, I get it. I prayed, I encourage you to
pray and see what the Lord tellsyou to do.
But this is what he told me to do.
And so then at the end of the day, I look at that 10% and I
say, where do you want me to give this?
Sometimes it is the scholarship fund, sometimes it is my local
church, sometimes it is a local organization that I'm on the
(12:51):
board of for End Hunger in Calvert County.
But I know because I learned when we lost our job and went
through financial crisis, that when I gave, not only was I'm
more satisfied, but to me, I don't give for this reason, but
it, it truly opened the floodgates and we were fully
(13:13):
provided for. However, the Lord did it right.
So giving is a huge part of that.
I will tell you though, one thing that bugs me is when my
fellow Christians will say, well, Christians need to be rich
because they need to, they need to give.
And I'm like, yeah, you need to give.
But like, what is the definitionof rich, right?
(13:35):
Like for real? So yes, I have built that in and
and I love that. Like I love that I can give that
scholarship and see the tears inthe mom's eyes.
Like you see me and you are helping me.
Yeah. So part of this podcast, if did
she really say that is we tend to make bold statements as
(13:56):
women. So has there ever been anything
you've said to a client or at a an event or even in your writing
and somebody said, holy moly, did she really just say that?
There are two things. So when I say God made you
ambitious, but he didn't make you for business as usual, I
(14:17):
often get a like what? Because did God make you
ambitious? If he has given you a business
yes and I women we're the idea of being ambitious gets equated
in so many negative ways. It's like oh, you're aggressive,
Oh, you talk too much like we'veseen all the memes around that
(14:38):
right. So that's that's one and then
very often when I'm when I'm coaching and someone will say
like I'm just stuck. I just don't understand.
I just had this conversation with someone before this, right?
Just like, I just don't don't think I'm hearing from God.
And I'm like, well, what's the last thing he told you?
And did you do it? And she just kind of like across
(15:00):
the airwaves, she sat back and like, I just let it sit there,
right? Because there's so many things
that we've been given to do and we haven't done it out of fear,
out of whatever. And I think that that stops
people. And it should stop people.
It stops me. Yeah.
Have you done it? Have you done it?
(15:23):
Because that's the thing, I hearthat so many times.
It's like I'm waiting for God togive me guidance.
I'm like, did He not give you guidance already?
Like what else are you possibly waiting on?
What else are you waiting on? I think it's sort of like my
Doctor Phil way of saying like, well, is it working for you?
Like, I don't know. So how long do you want to stay
in this mess and gobbly goop? Like?
(15:44):
Do you want to move forward through it and get to the other
side like? 100%, yeah.
I'm so crazy. So as you continue to work with
women, what is something that you really wish now that more so
than ever that you one of the things you'd really wanted to
impart on women, You know, as they're building businesses, as
they're growing, What's the one thing that maybe you wish
(16:06):
somebody had said to you a little bit earlier in your
journey? Not that I feel like you can get
anything earlier than when you're ready to receive it, but
at this like, what were what were some of like the little
nuances you'd like to share withwomen?
The first thing that comes to mind is that you're not meant to
do this alone. Sometimes women think that means
(16:28):
I have to hire out a whole team,but sometimes it's just
understanding that the help you need is on that one thing that
either you cannot stand doing. For me, that's like my website.
It makes me want to puke. Or it's something you can do
(16:49):
really well, but you shouldn't be doing right.
So you don't have to walk this out alone, which also means
finding your people, finding your people.
The second thing is, and a coachsaid this to me in 2019, thank
you, Don Schuler. She said, well, just because you
made that commitment doesn't mean it has to be forever.
(17:10):
That was not about my marriage. It was about some work that I
was doing and I was really kind of at a place and this is a word
for me right now. Thank you, Holy Spirit, that
just because you have you're, you're committed to that work,
you're contracted for that work.Like it doesn't have to be
forever. And that was such a relief to me
(17:33):
because I was doing some work that I loved.
It did happen to be in more of asort of a contractor job role.
And I had been doing it for about 9 months.
And I said I, I just know that the Lord is telling me that I'm
supposed to leave. And she was not Christian.
And she said just because you made that commitment doesn't
mean it's forever. It's OK to leave.
(17:55):
So that's one thing that it doesn't have to be forever.
Yeah. Your business doesn't even have
to be forever. You know, I would say those,
yeah. I've even met women that have
built businesses around traumatic times in their life.
So they built a business to support others around a similar
situation. But once they've outgrown that
(18:17):
conversation, it no longer serves them.
So there is the evolution. There is.
As human beings, we're always changing.
We're always evolving. I mean, could you imagine being
stuck as a baby your whole life?I mean, you grew up, you started
to learn new skill sets. And so why we don't bring that
or have that same mindset as we step into the world of business,
Like it has to be this way or, you know, it's, it's almost
(18:40):
rigid. And I speak from experience
because I've, I've been in situations and I'm even right
now, I'm in surrender for some of the tools and some of the
things that I've been building. And I'm like, and if, if it's
meant to, to be removed from my life, it'll be removed.
If it's meant to stay, it will stay.
But that is the, a conversation that's taking place in the
(19:03):
world. And the only thing I could do
was be open and transparent around what's really going on.
So, but yeah, so there's, this is ever evolving and there's the
being open to that. It's OK to to be that as a
female business, like your business is going to look
differently if you've got younger kids, if you've got
teenage kids, if you're, you know, a single, if you're, you
(19:26):
know, married, your business looks different because of what
we are, I want to say the word is committed to as women, what
commitments we take on. And so the business starts to
shift and play within that game.You know, the other thing that's
coming up for me, as you say this is, you know, that that
statistic that's always touted like 90% of businesses don't
(19:46):
make it past the first year or whatever it is.
I don't know. I think as women we take that as
such a challenge and we're like,oh, no, Like, oh hell no.
This business is going to last. And then when we've outgrown it,
when it's outgrown our season, we don't want to let it go
(20:07):
because we think, oh, but then I'll be a statistic, I'll be a
failure. No.
You know so much more than that.Yes.
So last couple questions I have for you around this because it's
been a beautiful conversation. What's next for Aaron?
(20:27):
Well, I have a new book coming out in January.
Yes, it's being published by Redemption Press and it's called
Redefining Hustle, Navigating Success with Jesus.
So it's kind of taking the message that I've been talking
about since really since 2022 when I kind of shifted from this
idea of pursuing to allowing theLord to lead.
And it's, it's putting it into abook.
(20:51):
And I, I, it is not the book I thought I was writing.
I like every time I sat to writeit, the Lord was like, delete,
delete, delete. And it goes pretty deep in, in
scripture, but also kind of it'smore than a business book.
It's kind of the spiritual disciplines for like, how do we
show up as believers in the marketplace in our world?
(21:12):
So that's coming out in January.I've created a master class
around that, which has been amazing.
I'm in the second cohort of thatnow.
So I'll have a new cohort in February.
Those are the most immediate things.
And then personally, my oldest, our oldest daughter is getting
married. So that's like a whole other.
My daughters are 28 and 25. And so yeah, like that's a whole
(21:38):
nother big thing that's coming, which has been fun.
So I do have a question before we kind of wrap up with what
also there's a gift for our audience and listeners.
One of the things that I'm really passionate about is
giving women the voice, right? So I hear a lot right now in the
male space about, you know, faith, business.
(21:59):
Do you feel that with what you've created in your book is
that it's a female perspective coming at business faith that
just kind of creates that yin and Yang to that conversation
that's out there? Yeah, I think for it seemed to
me that for a long time, I mean,certainly the circles that we
run and become our echo chambers, right.
So I've been in circles of Christian women in business who
(22:22):
are amazing voices in the space,but I didn't see that for the
everyday woman, the everyday sister in Christ, like just
putting her nose down and grinding it out.
And I've been fortunate to be incontact with many more voices.
I feel like it gives gives us a voice in the marketplace that's
(22:43):
also not the timid, Oh, my business is a ministry, so I'm
not gonna charge for it. No, no.
Like do what the Lord told you to do, but no.
And so I feel like it gives voice to those of us who are
high achievers and we're sort oflike, am I allowed to be a high
achiever if I'm following Jesus?And the answer is yes.
(23:07):
So I, I do think it comes at it from a different perspective.
I mean, anytime I think a woman's voice is going to be
different, you know, and I'm hopeful that it really does
speak to women wherever they are, wherever they are in
business, wherever they are in life, that they can step boldly
into their assignment and know that he's navigating and they
(23:29):
just need to surrender. I love that you talked about
being in a season of surrender. Yeah, 'cause sometimes like, no,
I've, I've have been reading through the Bible and there's,
sometimes there's this occurringin the Bible that women are
submissive still, right? That we don't have the voice
that we need to still honor moreof the, the men in our lives.
And yet when I'm listening to you, I kind of get like a little
(23:52):
different, like conversation in the background.
So I guess that's kind of where I'm leaning into.
Yeah, is like maybe just a shiftin that because like you said,
we are allowed to be ambitious. And yet I feel like sometimes we
can be told, though I don't findthat in the Bible really, that
we're submissive. But I feel like that that is
portrayed. It's like you are here to play
(24:14):
second fiddle in the world sometimes.
Yeah, I would say I'm learning alot about this as a wife of 31
years. Like, what does submission
really mean? I was raised by a very
independent single mom. And so I tend to take control of
things. And what that also does then is
it it does undermine the role that my husband is to play,
right. And so I look at submission from
(24:37):
a place of I have a certain role.
I was made in a certain way. I was given very specific gifts
as a woman that are different than my husband.
And so therefore, how am I stewarding my role versus trying
(24:59):
to take over his role, right. And to me, that is for me.
And again, I'm not, I don't wantto take anything out of context,
but like, as I dig, dig into submission, it's like not know
your place, not like that, but like know how uniquely made you
are and, and fulfill the gifts and talents you've been given,
(25:22):
Which doesn't mean I have to control all the things, right?
And so then when I get frustrated because I don't know,
he didn't take the trash out, I'm like, well, of course he
didn't take the trash out because I always take the trash
out because I think I have to bein control of everything.
And if I don't do it, he's not going to do it.
And it's like, let him do his job.
Yeah. No, I love that you say that
(25:43):
because there is that balance, right?
So it's like we are both human beings on this planet.
We are male, feminine, masculineand feminine male, female, like
we do come into this space really complementing each other.
And when we understand not our rules as belittling each other
or less than of each other, but more of an equal of higher power
(26:05):
and that blend and that weave. OK.
You said, you know, you're not trying to take control over his
life. You're not trying to dominate
him. And I feel like that sometimes
the messaging that we're gettingright now in this really bizarre
cultural place that we're in. But I love how you said it's
just, you know, there is a role within you as a woman.
Yeah. And really embracing and
listening to that, listening to that rhythm, listening to that
(26:27):
spirituality and really saying, OK, I'm surrendering as much as
he is surrendering in the that in that surrender, there is a
strength between the two of you.So I really like that you say
that because this ties into the the gift that you offer, which
is the devotionals. So this ties into that.
So talk to us a little bit aboutthe gift you have for all of our
(26:48):
listeners. Yeah.
So it's called the the Redefining Hustle Five Day Audio
devotional. And years ago I took some test
by some marketing group that I absolutely love that was like,
what is your content personality?
And my content personality is apparently audio.
I don't think it's because I have a podcast.
I think it's just whatever. So I created this five day
(27:11):
devotional which drops like a 3 minute or less audio into your
e-mail box to walk you through the four keys to redefine
hustle. And this is a framework that the
Lord gave me that teaches us howdo we allow the Lord to define
us, not our achievements, not our roles, not our dollars, just
(27:33):
Him. And then how do we allow him to
direct us? Like literally letting him be
our, what I call our GPS, our great positioning shepherd.
And then how do we put that intodiscipline?
What does that look like on a day-to-day basis?
Because we always want to know the how, right?
And then the fourth key is develop.
And this is the how do we allow ourselves to be developed as we
(27:55):
learn how we're defined and directed and we take action with
discipline because we're going to learn.
And that goes back into the loop, if you will.
So I created that devotional. So it's a quick, quick drop in
your e-mail box for five days. It's a lot of fun and I think
people will love it. I know they're gonna love it
because this conversation has been absolutely fantastic.
(28:19):
And there were moments in here of did she really say that?
Yes, there are moments when she says you were meant to be more.
There are moments when she said that it's OK to make money and
ask for it. You don't need to be just, you
know, giving of all of your timeand energy because that will
drain you faster than anything else.
(28:41):
And as women, we are meant to receive and so fulfilling our
cup over and over again and making sure that we're taking
care of and that we understand what it is to be a female being
taken care of and taking care ofourselves first and foremost.
That is your spirituality, that is your faith, that is your
energy, That is your sense of grounding, stopping, being
(29:02):
still. Those are the moments that
really make us unique as women because when we can become still
the perpetual male energy that'salways in motion and still him
also. Yeah, that's the balance.
That's the weave. And that's the dance that we're
inviting you to play in. So if anything Aaron said to you
resonated and you're like, holy crap, I gotta go work with Aaron
(29:26):
because this is where I'm being called to.
Then absolutely reach out. All of her information is gonna
be down in the show notes below.Connect with her, follow with
her, get the devotional, download that, have that in your
e-mail box. Listen to it over and over again
because there is a reason you'relistening to this podcast here
today, specifically this episode.
(29:46):
You were called to listen, and Iinvite you to continue to listen
as we go through. So, Aaron, thank you so much for
your time and energy here. Any last words before we wrap
up? Remember I said this?
Earlier, God made you ambitious,but He did not make you for
business as usual. And with that.
Ladies, we wrap up this daily episode of Did She Really Say
(30:09):
That? And we'll see you on our next
episode.
Well, welcome to this episode ofDid She Really Say That?
You're walking into a conversation with Aaron and I
about our faith. And I think this is such an
important conversation as we dive into this as women, as
entrepreneurs, there are so manydifferent ways to build a
business. And I think so many times we get
lost in the chase of, I don't know what we're falling after,
(00:26):
but it gets ugly. So Aaron said, you know what,
she's transitioned from the world of corporate into the
world of entrepreneurship and said this is what needs to
change. So who is Aaron and why did I
ask her to the show? I'm so glad you asked.
So Aaron is a Christian speaker,author and a biblical business
coach for high achieving Christian women in business and
in the boardroom. So women, wherever you're at, if
(00:49):
faith is important to you, whichI know it is, this is something
for you to listen into. So this is through through her
private and group coaching, speaking, podcasting, and
writing, Aaron empowers sisters in Christ to redefine the hustle
because it is not ours. That is not how we're meant to
live in this world to navigate success with Jesus.
(01:10):
So thank you so much Aaron for being a yes into being in here.
I know you've written a couple books.
We've talked about pursuing success, God's way, redefining
the hustle. This is a journal that you have
women take on. So I love this conversation
we're about to have because it is a much needed conversation as
women in business. Yeah, I love how you said I
(01:32):
don't know what we're chasing after, Right, Like that is the
question, isn't it? Why do we chase after all these
things that the world says makesup success or has to happen or
has to be? As a business owner?
No, I don't believe that at all.Yeah.
So what would you define like what is as you continue to work
with women, what are we redefining success as or what
(01:54):
does it feel like for us? Sure.
What I have found and born out of my own journey that led me to
do this work, we are really goodas high achieving women at going
for it and getting it done and being in control and making it
happen. And I say it that way because to
me, these are all these like worldly mantras that we've sort
(02:15):
of bought into and on some levelthey've served us right because
we have business proof, we have outward success and the evidence
of that, but it's left us in a place of unfulfillment and
emptiness. And as I've worked alongside of
the Lord, I gave my life to Christ 11 years ago and started
(02:38):
coaching women in 2018 at his direction.
What I've discovered is that thehustle isn't the issue, It's the
way the world defines the hustle.
Because I don't know about you. I kind of like things going.
I was saying before we got on here, like I've been
back-to-back today and I love those kinds of days.
(02:59):
I love to not have those kinds of days.
But that fuels my energy. It fuels the fire.
But hustle can be rocket fuel and poison.
It all depends on how we look atit.
And so I work with women to understand what what is the
assignment that the Lord's giventhem?
How can they do that work from aplace of rest, from a place of
(03:21):
harmony, not compromising their faith and their family.
And then it's OK to be ambitiousbecause I say all the time, God
made you ambitious. He just didn't make you to do
business as usual. And so redefining that, yes,
there are success measures, mathdoesn't lie.
We get it. And there is more to success
(03:44):
than what's on the revenue sheet.
I have, I have a client right now, we're just finishing up her
coaching contract. She is A7 figure multi business
owner. And she, with all that money and
all that success, still doesn't always trust herself, trust
(04:05):
other people like she's still searching, because it's never
about the measurement. Yeah, yeah, it isn't.
It's about the journey on there and know who you are in the
process. So let's touch base back a
little bit to your origin story because you have been in the
corporate world. You said 11 years ago you
transitioned into more spiritualfaith-based.
(04:27):
Like what was that like for you?Yeah, so I spent 25 plus years
in corporate America climbing the corporate ladder, chasing
the dollar, chasing the next achievement, chasing the next
title. And from all word perspective,
it looked like I had it going on.
However, I was traveling 70% of the time.
(04:48):
It was compromising my marriage,it was compromising my
motherhood. So I started a side business
with a multi level marketing company in 2010 thinking that
would eventually Get Me Out of my corporate life.
And just like I did in my corporate job, I gave all my
tenacity, my nickname and corporate was Pitbull.
So I like I never give up. I keep going and I did the same
(05:10):
thing. And so I had these, the
corporate life and I had this business very successful.
And in 2012, my corporate job let me go and for ridiculous
reasons, but that began to change our trajectory
financially because I was the primary breadwinner.
We continued to live as if I wasmaking that, even though we
(05:31):
weren't so poor decision making,right.
But in 2014, I, I sort of woke up on this beautiful fall
morning and thought, why am I somiserable?
I have all the success. I'm speaking on the stage, I'm
driving the, the company car like I'm doing all the things.
Why, why am I so empty? Why is it still churning, right?
(05:52):
And I had a conversation with a mentor that day.
I call her the velvet Hammer in my first book, Pursuing success
God's Way. And she said, you don't know who
you are or whose you are. And she asked if I had a
relationship with Jesus. And I said, well, of course I
do. Even though like I knew God, I'd
been raised Catholic. I was at the time, I was very
(06:13):
surrounded with a lot of New Agebelief, but I didn't have a
personal relationship. And at that point, face down on
the Berber carpet, I thought, ifhe is all she says he is, I am
tired. I'm exhausted from carrying all
of this myself. I'm going to surrender.
And I did. And that began, of course, to
(06:34):
change everything because I became a new creation, as
Scripture tells us. But it also began to change the
way I looked at business, the way I looked at success, the way
I even looked at money. Not from a Oh my gosh, I'm not
supposed to make money. Like, no, but probably like,
wait a minute, money is a tool and I'm chasing it.
(06:57):
Why? What am I trying to find in
there when all it is is a tool, right?
And so it completely changed howI saw myself and all of that.
And then in 2018, after much upheaval and of me unpacking my
heart, unpacking my surrender, Ireally felt in my spirit, the
(07:20):
Lord said, now go teach this to my ambitious daughters.
And almost immediately, as soon as I felt that in my spirit and
I was like, what? I immediately got an e-mail.
Hey, I don't know what you're doing in your business, but it's
different. Are you, could you coach me like
like two or three people, two orthree women reached out to me.
(07:40):
And so that's what really started this journey of coaching
and then speaking and writing. And I just felt like something I
was never taught. 1 is that faith and business do intersect
and they should always there is no place that for me, Jesus is
not. So therefore why wouldn't he be
in my business? And two, I felt like I had been
(08:03):
fed this lie of what success needed to look like.
And so coming from that perspective to coach women who
are very, very successful but are really unhappy or exhausted
or burned out, etcetera, I just felt like this was a message
that nobody taught me. So.
(08:24):
Yeah, So what does success look like for you now?
Well I do have the measurements of success right?
I do measure how many clients amI working with and my revenue
and all the things. But success for me is not about
checking off the To Do List, although I love a good To Do
List and I do love to check it off.
It is about am I living every day from a place of peace?
(08:47):
Am I living every day focused onnot what I think should get
done, but what I seek the Lord to tell me to get done?
How am I serving my clients? You know, I don't want somebody
to just pay me for the sake of paying me.
I want them to gain value. So I'm constantly checking the
temperature, if you will, when I'm in a coaching session.
(09:07):
Like, how does this feel to me? Am I as excited about this?
And success for me is those things.
Success for me is have I personally built a business that
allows me to step away and go visit my daughter in New York
City or go on vacation with my husband?
Because those things and experiences and the peace are
(09:30):
far more important to me than the monetary and the math
measures. But when I lean into those in
the Lord, those measures happen.Yeah, Well, I think it's
interesting too. You said something a few minutes
back into this. You're talking about how, you
know, as money for women is definitely a ongoing
(09:51):
conversation. I've had more conversations with
women around the mindset, our belief system around money, what
it can do. You know, there's a lot of the
initial setup of money is used for power is how we've been, how
it's been perceived, right? And typically for women, it's
(10:12):
not about getting more money, it's what money does for us.
So a lot of the times we chase money at we're chasing the tool,
right? And what we're not open to as
women is receiving the money as a vehicle for good.
So that shift that are you beingused by the tool or are you
(10:32):
using the tool really comes downto how we perceive what our
business feels like. And I definitely would say that
for all of us women, how our business feels is way more
important than any other aspect of, of growing and scaling this
business. Because you, like you said,
Aaron, we want to give back. We want to bring on and you
(10:56):
know, bring team members in. We want to be able to provide
and support, give back to our community.
I know a lot of women when they build their business, they build
a philanthropic piece to it, which I'm sure tithing is a big
piece of yours. Can you talk to us a little bit
how you brought in tithing as a piece of your business?
Yeah. Well, for me, back in 2016, long
before I was a coach and, and inthis business, when I was still
(11:18):
very much active in my multi level marketing business, I was
at an event and I thought somebody was speaking from stage
about how they give back. And I thought, gosh, I want to
give back. And like probably now I would
say it was prayer, but I don't know what I would have
characterized it as then, you know, show me where I can give
back. And So what I did was I started
(11:39):
the Elaine's Gift Scholarship fund in honor of my mom.
We lost my mom in 2003 very quickly to leukemia.
My mom was a single mom of four.She would have given anything to
send all four of her kids to college.
And so I thought, wait a minute,I can create a scholarship fund
that gives scholarships to graduating seniors to college,
(12:01):
trade school, whatever, but theyare the children of single moms.
And so I started it in 2016. I didn't fully fund it until
2020. But now every year, you know,
we're giving $5000 scholarships,which that's a lot for the child
of a single mom, right? So I built that into it.
And then the second thing that Ido is I do give 10% of my, my
(12:27):
net profit. People can argue whatever the I
get it, I get it. I prayed, I encourage you to
pray and see what the Lord tellsyou to do.
But this is what he told me to do.
And so then at the end of the day, I look at that 10% and I
say, where do you want me to give this?
Sometimes it is the scholarship fund, sometimes it is my local
church, sometimes it is a local organization that I'm on the
(12:51):
board of for End Hunger in Calvert County.
But I know because I learned when we lost our job and went
through financial crisis, that when I gave, not only was I'm
more satisfied, but to me, I don't give for this reason, but
it, it truly opened the floodgates and we were fully
(13:13):
provided for. However, the Lord did it right.
So giving is a huge part of that.
I will tell you though, one thing that bugs me is when my
fellow Christians will say, well, Christians need to be rich
because they need to, they need to give.
And I'm like, yeah, you need to give.
But like, what is the definitionof rich, right?
(13:35):
Like for real? So yes, I have built that in and
and I love that. Like I love that I can give that
scholarship and see the tears inthe mom's eyes.
Like you see me and you are helping me.
Yeah. So part of this podcast, if did
she really say that is we tend to make bold statements as
(13:56):
women. So has there ever been anything
you've said to a client or at a an event or even in your writing
and somebody said, holy moly, did she really just say that?
There are two things. So when I say God made you
ambitious, but he didn't make you for business as usual, I
(14:17):
often get a like what? Because did God make you
ambitious? If he has given you a business
yes and I women we're the idea of being ambitious gets equated
in so many negative ways. It's like oh, you're aggressive,
Oh, you talk too much like we'veseen all the memes around that
(14:38):
right. So that's that's one and then
very often when I'm when I'm coaching and someone will say
like I'm just stuck. I just don't understand.
I just had this conversation with someone before this, right?
Just like, I just don't don't think I'm hearing from God.
And I'm like, well, what's the last thing he told you?
And did you do it? And she just kind of like across
(15:00):
the airwaves, she sat back and like, I just let it sit there,
right? Because there's so many things
that we've been given to do and we haven't done it out of fear,
out of whatever. And I think that that stops
people. And it should stop people.
It stops me. Yeah.
Have you done it? Have you done it?
(15:23):
Because that's the thing, I hearthat so many times.
It's like I'm waiting for God togive me guidance.
I'm like, did He not give you guidance already?
Like what else are you possibly waiting on?
What else are you waiting on? I think it's sort of like my
Doctor Phil way of saying like, well, is it working for you?
Like, I don't know. So how long do you want to stay
in this mess and gobbly goop? Like?
(15:44):
Do you want to move forward through it and get to the other
side like? 100%, yeah.
I'm so crazy. So as you continue to work with
women, what is something that you really wish now that more so
than ever that you one of the things you'd really wanted to
impart on women, You know, as they're building businesses, as
they're growing, What's the one thing that maybe you wish
(16:06):
somebody had said to you a little bit earlier in your
journey? Not that I feel like you can get
anything earlier than when you're ready to receive it, but
at this like, what were what were some of like the little
nuances you'd like to share withwomen?
The first thing that comes to mind is that you're not meant to
do this alone. Sometimes women think that means
(16:28):
I have to hire out a whole team,but sometimes it's just
understanding that the help you need is on that one thing that
either you cannot stand doing. For me, that's like my website.
It makes me want to puke. Or it's something you can do
(16:49):
really well, but you shouldn't be doing right.
So you don't have to walk this out alone, which also means
finding your people, finding your people.
The second thing is, and a coachsaid this to me in 2019, thank
you, Don Schuler. She said, well, just because you
made that commitment doesn't mean it has to be forever.
(17:10):
That was not about my marriage. It was about some work that I
was doing and I was really kind of at a place and this is a word
for me right now. Thank you, Holy Spirit, that
just because you have you're, you're committed to that work,
you're contracted for that work.Like it doesn't have to be
forever. And that was such a relief to me
(17:33):
because I was doing some work that I loved.
It did happen to be in more of asort of a contractor job role.
And I had been doing it for about 9 months.
And I said I, I just know that the Lord is telling me that I'm
supposed to leave. And she was not Christian.
And she said just because you made that commitment doesn't
mean it's forever. It's OK to leave.
(17:55):
So that's one thing that it doesn't have to be forever.
Yeah. Your business doesn't even have
to be forever. You know, I would say those,
yeah. I've even met women that have
built businesses around traumatic times in their life.
So they built a business to support others around a similar
situation. But once they've outgrown that
(18:17):
conversation, it no longer serves them.
So there is the evolution. There is.
As human beings, we're always changing.
We're always evolving. I mean, could you imagine being
stuck as a baby your whole life?I mean, you grew up, you started
to learn new skill sets. And so why we don't bring that
or have that same mindset as we step into the world of business,
Like it has to be this way or, you know, it's, it's almost
(18:40):
rigid. And I speak from experience
because I've, I've been in situations and I'm even right
now, I'm in surrender for some of the tools and some of the
things that I've been building. And I'm like, and if, if it's
meant to, to be removed from my life, it'll be removed.
If it's meant to stay, it will stay.
But that is the, a conversation that's taking place in the
(19:03):
world. And the only thing I could do
was be open and transparent around what's really going on.
So, but yeah, so there's, this is ever evolving and there's the
being open to that. It's OK to to be that as a
female business, like your business is going to look
differently if you've got younger kids, if you've got
teenage kids, if you're, you know, a single, if you're, you
(19:26):
know, married, your business looks different because of what
we are, I want to say the word is committed to as women, what
commitments we take on. And so the business starts to
shift and play within that game.You know, the other thing that's
coming up for me, as you say this is, you know, that that
statistic that's always touted like 90% of businesses don't
(19:46):
make it past the first year or whatever it is.
I don't know. I think as women we take that as
such a challenge and we're like,oh, no, Like, oh hell no.
This business is going to last. And then when we've outgrown it,
when it's outgrown our season, we don't want to let it go
(20:07):
because we think, oh, but then I'll be a statistic, I'll be a
failure. No.
You know so much more than that.Yes.
So last couple questions I have for you around this because it's
been a beautiful conversation. What's next for Aaron?
(20:27):
Well, I have a new book coming out in January.
Yes, it's being published by Redemption Press and it's called
Redefining Hustle, Navigating Success with Jesus.
So it's kind of taking the message that I've been talking
about since really since 2022 when I kind of shifted from this
idea of pursuing to allowing theLord to lead.
And it's, it's putting it into abook.
(20:51):
And I, I, it is not the book I thought I was writing.
I like every time I sat to writeit, the Lord was like, delete,
delete, delete. And it goes pretty deep in, in
scripture, but also kind of it'smore than a business book.
It's kind of the spiritual disciplines for like, how do we
show up as believers in the marketplace in our world?
(21:12):
So that's coming out in January.I've created a master class
around that, which has been amazing.
I'm in the second cohort of thatnow.
So I'll have a new cohort in February.
Those are the most immediate things.
And then personally, my oldest, our oldest daughter is getting
married. So that's like a whole other.
My daughters are 28 and 25. And so yeah, like that's a whole
(21:38):
nother big thing that's coming, which has been fun.
So I do have a question before we kind of wrap up with what
also there's a gift for our audience and listeners.
One of the things that I'm really passionate about is
giving women the voice, right? So I hear a lot right now in the
male space about, you know, faith, business.
(21:59):
Do you feel that with what you've created in your book is
that it's a female perspective coming at business faith that
just kind of creates that yin and Yang to that conversation
that's out there? Yeah, I think for it seemed to
me that for a long time, I mean,certainly the circles that we
run and become our echo chambers, right.
So I've been in circles of Christian women in business who
(22:22):
are amazing voices in the space,but I didn't see that for the
everyday woman, the everyday sister in Christ, like just
putting her nose down and grinding it out.
And I've been fortunate to be incontact with many more voices.
I feel like it gives gives us a voice in the marketplace that's
(22:43):
also not the timid, Oh, my business is a ministry, so I'm
not gonna charge for it. No, no.
Like do what the Lord told you to do, but no.
And so I feel like it gives voice to those of us who are
high achievers and we're sort oflike, am I allowed to be a high
achiever if I'm following Jesus?And the answer is yes.
(23:07):
So I, I do think it comes at it from a different perspective.
I mean, anytime I think a woman's voice is going to be
different, you know, and I'm hopeful that it really does
speak to women wherever they are, wherever they are in
business, wherever they are in life, that they can step boldly
into their assignment and know that he's navigating and they
(23:29):
just need to surrender. I love that you talked about
being in a season of surrender. Yeah, 'cause sometimes like, no,
I've, I've have been reading through the Bible and there's,
sometimes there's this occurringin the Bible that women are
submissive still, right? That we don't have the voice
that we need to still honor moreof the, the men in our lives.
And yet when I'm listening to you, I kind of get like a little
(23:52):
different, like conversation in the background.
So I guess that's kind of where I'm leaning into.
Yeah, is like maybe just a shiftin that because like you said,
we are allowed to be ambitious. And yet I feel like sometimes we
can be told, though I don't findthat in the Bible really, that
we're submissive. But I feel like that that is
portrayed. It's like you are here to play
(24:14):
second fiddle in the world sometimes.
Yeah, I would say I'm learning alot about this as a wife of 31
years. Like, what does submission
really mean? I was raised by a very
independent single mom. And so I tend to take control of
things. And what that also does then is
it it does undermine the role that my husband is to play,
right. And so I look at submission from
(24:37):
a place of I have a certain role.
I was made in a certain way. I was given very specific gifts
as a woman that are different than my husband.
And so therefore, how am I stewarding my role versus trying
(24:59):
to take over his role, right. And to me, that is for me.
And again, I'm not, I don't wantto take anything out of context,
but like, as I dig, dig into submission, it's like not know
your place, not like that, but like know how uniquely made you
are and, and fulfill the gifts and talents you've been given,
(25:22):
Which doesn't mean I have to control all the things, right?
And so then when I get frustrated because I don't know,
he didn't take the trash out, I'm like, well, of course he
didn't take the trash out because I always take the trash
out because I think I have to bein control of everything.
And if I don't do it, he's not going to do it.
And it's like, let him do his job.
Yeah. No, I love that you say that
(25:43):
because there is that balance, right?
So it's like we are both human beings on this planet.
We are male, feminine, masculineand feminine male, female, like
we do come into this space really complementing each other.
And when we understand not our rules as belittling each other
or less than of each other, but more of an equal of higher power
(26:05):
and that blend and that weave. OK.
You said, you know, you're not trying to take control over his
life. You're not trying to dominate
him. And I feel like that sometimes
the messaging that we're gettingright now in this really bizarre
cultural place that we're in. But I love how you said it's
just, you know, there is a role within you as a woman.
Yeah. And really embracing and
listening to that, listening to that rhythm, listening to that
(26:27):
spirituality and really saying, OK, I'm surrendering as much as
he is surrendering in the that in that surrender, there is a
strength between the two of you.So I really like that you say
that because this ties into the the gift that you offer, which
is the devotionals. So this ties into that.
So talk to us a little bit aboutthe gift you have for all of our
(26:48):
listeners. Yeah.
So it's called the the Redefining Hustle Five Day Audio
devotional. And years ago I took some test
by some marketing group that I absolutely love that was like,
what is your content personality?
And my content personality is apparently audio.
I don't think it's because I have a podcast.
I think it's just whatever. So I created this five day
(27:11):
devotional which drops like a 3 minute or less audio into your
e-mail box to walk you through the four keys to redefine
hustle. And this is a framework that the
Lord gave me that teaches us howdo we allow the Lord to define
us, not our achievements, not our roles, not our dollars, just
(27:33):
Him. And then how do we allow him to
direct us? Like literally letting him be
our, what I call our GPS, our great positioning shepherd.
And then how do we put that intodiscipline?
What does that look like on a day-to-day basis?
Because we always want to know the how, right?
And then the fourth key is develop.
And this is the how do we allow ourselves to be developed as we
(27:55):
learn how we're defined and directed and we take action with
discipline because we're going to learn.
And that goes back into the loop, if you will.
So I created that devotional. So it's a quick, quick drop in
your e-mail box for five days. It's a lot of fun and I think
people will love it. I know they're gonna love it
because this conversation has been absolutely fantastic.
(28:19):
And there were moments in here of did she really say that?
Yes, there are moments when she says you were meant to be more.
There are moments when she said that it's OK to make money and
ask for it. You don't need to be just, you
know, giving of all of your timeand energy because that will
drain you faster than anything else.
(28:41):
And as women, we are meant to receive and so fulfilling our
cup over and over again and making sure that we're taking
care of and that we understand what it is to be a female being
taken care of and taking care ofourselves first and foremost.
That is your spirituality, that is your faith, that is your
energy, That is your sense of grounding, stopping, being
(29:02):
still. Those are the moments that
really make us unique as women because when we can become still
the perpetual male energy that'salways in motion and still him
also. Yeah, that's the balance.
That's the weave. And that's the dance that we're
inviting you to play in. So if anything Aaron said to you
resonated and you're like, holy crap, I gotta go work with Aaron
(29:26):
because this is where I'm being called to.
Then absolutely reach out. All of her information is gonna
be down in the show notes below.Connect with her, follow with
her, get the devotional, download that, have that in your
e-mail box. Listen to it over and over again
because there is a reason you'relistening to this podcast here
today, specifically this episode.
(29:46):
You were called to listen, and Iinvite you to continue to listen
as we go through. So, Aaron, thank you so much for
your time and energy here. Any last words before we wrap
up? Remember I said this?
Earlier, God made you ambitious,but He did not make you for
business as usual. And with that.
Ladies, we wrap up this daily episode of Did She Really Say
(30:09):
That? And we'll see you on our next
episode.
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