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December 14, 2024 39 mins
Heute betrachte ich die 7 Prinzipien der Manipulation nach dem amerikanischen Psychologen Robert Cialdini unter dem Aspekt, wie wir sie nutzen können, um Zuschauer:innen für unsere Stücke zu gewinnen und wie wir unser Publikum motivieren können, sich in partizipativen Stücken beteiligen zu wollen.
Ich werde auch Beispiele geben, wie sie in der Werbebranche genutzt werden und wovon ich abraten würde, es in unsere Branche anzuwenden.
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