American fashion icon Tommy Hilfiger has partnered with Coachella-based cannabis company Green Horizons to revitalize his classic 1970s tennis fashion brand BOAST.
In 2024, they're launching a BOAST clothing line, including polo shirts, shorts, jerseys, and hats -- all with its famed maple leaf logo, alongside a line of infused pre-rolls, vapes, and gummies made with Green Horizons’ flower. (Readers can get an exclusive first look at the new BOAST cannabis and clothing line in the fall '23 issue of Different Leaf the magazine available at DifferentLeaf.com).
In this episode, host Brit Smith talks to Los Arias, CEO of Green Horizons, about how his company first connected with Tommy Hilfiger, and what they hope to bring to the world with their upcoming line of classic wearables and weed.
Los tells Brit how he met his business partner Michael Meade while they were both using cannabis on their cancer journeys and how he connected with Hilfiger's daughter during her own healing journey with Lyme disease.
They also cover the history of the BOAST apparel brand from 1973 until 2017 when it was acquired by Hilfiger, how Los' friendship with Hilfiger inspired them both to launch BOAST's return with a cannabis and clothing line, and when and where we can expect BOAST products to be available.
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