American fashion icon Tommy Hilfiger has partnered with Coachella-based cannabis company Green Horizons to revitalize his classic 1970s tennis fashion brand BOAST.
In 2024, they're launching a BOAST clothing line, including polo shirts, shorts, jerseys, and hats -- all with its famed maple leaf logo, alongside a line of infused pre-rolls, vapes, and gummies made with Green Horizons’ flower. (Readers can get an exclusive first look at the new BOAST cannabis and clothing line in the fall '23 issue of Different Leaf the magazine available at DifferentLeaf.com).
In this episode, host Brit Smith talks to Los Arias, CEO of Green Horizons, about how his company first connected with Tommy Hilfiger, and what they hope to bring to the world with their upcoming line of classic wearables and weed.
Los tells Brit how he met his business partner Michael Meade while they were both using cannabis on their cancer journeys and how he connected with Hilfiger's daughter during her own healing journey with Lyme disease.
They also cover the history of the BOAST apparel brand from 1973 until 2017 when it was acquired by Hilfiger, how Los' friendship with Hilfiger inspired them both to launch BOAST's return with a cannabis and clothing line, and when and where we can expect BOAST products to be available.
Get your new fall issue of Different Leaf magazine at DifferentLeaf.com or find your local in-person seller at DifferentLeaf.com/on-the-newsstand
Follow us on social media @DifferentLeaf and @BritTheBritish
Get your Different Leaf merch now at xDifferentLeaf.com
Popular Podcasts
Boysober
Have you ever wondered what life might be like if you stopped worrying about being wanted, and focused on understanding what you actually want? That was the question Hope Woodard asked herself after a string of situationships inspired her to take a break from sex and dating. She went "boysober," a personal concept that sparked a global movement among women looking to prioritize themselves over men. Now, Hope is looking to expand the ways we explore our relationship to relationships. Taking a bold, unfiltered look into modern love, romance, and self-discovery, Boysober will dive into messy stories about dating, sex, love, friendship, and breaking generational patterns—all with humor, vulnerability, and a fresh perspective.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com