Zack Oates, CEO and Founder of Ovation

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Summary

In this conversation, the hosts discuss the importance of lighting in food photography and share tips for using lights to enhance food images. They also talk about different camera techniques and the use of reflections to create stunning food photos. The conversation then shifts to random discussions about presidents and fun facts. The hosts emphasize the value of trade shows and offer advice on how to maximize the trade show experience. They also discuss the evolution of trade show strategies and the cost-effectiveness of attending trade shows. The conversation concludes with a focus on the importance of online reputation management for restaurants. This conversation explores the importance of personal connection and genuine relationships in the hospitality industry. The speakers discuss the power of swag as a marketing tool and the need for clear messaging in demos and marketing materials. They emphasize the value of technology as a tool to improve relationships and customer experiences. The mission of Ovation is to combat loneliness and disconnection by enabling better communication between restaurants and their guests. The conversation concludes with a discussion on the importance of acknowledging and apologizing for mistakes and the power of texting in improving customer retention.

Takeaways

• Proper lighting is crucial for capturing high-quality food photos.
• Using reflections and different camera techniques can enhance food photography.
• Trade shows provide valuable networking opportunities and the chance to discover new products and services.
• Preparing a shopping list and identifying specific problems or goals can help maximize the trade show experience.
• Being seen and known at trade shows can lead to valuable connections and business opportunities.
• Online reputation management is essential for restaurants to maintain a positive image. Swag can be a powerful marketing tool when it is useful and relevant to the target audience.
• Crafting clear and concise messaging is essential in demos and marketing materials to avoid confusion and ensure effective communication.
• Technology should be seen as a tool to enhance relationships and improve customer experiences, rather than replacing human interaction.
• Building genuine connections and treating customers as humans is crucial in the hospitality industry.
• Acknowledging and apologizing for mistakes can go a long way in improving customer relationships and loyalty.

Chapters

00:00 Introduction and Inside Joke

00:48 The Power of Lighting in Food Photography

01:17 Using Lights for Instagram Videos

02:14 Using Reflections for Food Photography

03:10 Different Camera Techniques for Food Photography

04:03 Random Conversations about Presidents

05:18 Fun Facts and Stories about Presidents

06:03 The Importance of Lighting in Food Photography

07:40 The Value of Trade Shows

09:06 Making Connections at Trade Shows

11:34 The Benefits of Attending Trade Shows

12:50 Tips for Maximizing Trade Show Experiences

15:28 Preparing for Trade Shows

19:13 Zack's Extensive Trade Show Experience

22:22 The Evolution of Trade Show Strategies

24:41 The Cost and Effectiveness of Trade Shows

26:27 The Importance of Being Seen and Known at Trade Shows

28:07 The Value of Swag and Booths at Trade Shows

28:53 The Power of Online Reputation Management

28:57 The Power of Swag

29:49 Creating Engaging Demos

31:01 Crafting Clear Messaging

32:31 Avoiding Confusing Marketing

34:12 The Importance of Personal Connection

36:00 Building Value in Hospitality