Preparing Brands for a Browser Cookie-less World

Google announced last year that sometime in 2023 it will no longer support browser cookies that advertisers often use to both target and retarget online ads. Firefox and Safari were ahead of the Google curve on that, but it wasn’t a dire concern until Google’s Chrome browser fell into line. Now, you still have 2022 to make adjustments and figure this all out. We’re going to start talking about it today with Joe Singer of Merged Analytics. His firm is a website visitor intelligence company, but one that doesn’t use cookies. We’ll find out what they provide, how and talk about the challenges brands like yours will have to overcome to keep targeting and retargeting with success. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! This episode of Digging Deeper is brought to you by PodchaserPro. PodChaserPro is the professional version of Podchaser, which helps anyone find, manage, rate and follow podcasts. PodchaserPro, however, gives you access to that critical audience information you need for media planning and buying, or public relations or influencer outreach to podcasts. If your brand or agency would like to find out more, go to PodchaserPro.com/falls. Sign up there and make your podcast outreach and media planning more effective! Digging Deeper is a podcast on the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices