Digging Into the Pet Industry™
Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-how, simple step-by-step strategies, and even some thought-provoking marketing concepts that you can apply to your own business. Prepare to be inspired and take action to grow your pet business! Hosted by Nancy Hassel, the founder and President of American Pet Professionals® who has over 20 years in the industry and even more in media! Nancy has been speaking and educating pet professionals at industry events since 2008.
Episodes
Featured Guest: Poppy Howard-Wall, Organizer of Pet Connect USA
About This Episode:
In this episode of Digging Into the Pet Industry, we’re thrilled to chat with Poppy Howard-Wall about the upcoming Pet Connect USA Summit, taking place in Los Angeles from December 3-5, 2024. Since its inception in 2018, this event has been a driving force behind connecting the global pet care ecosystem, fostering innovation, and pr...
Featured Guest: Richard R. Wohlrab Jr., VP of International Logistics at Mariner
About Richard R. Wohlrab Jr.:
In this insightful episode of Digging Into the Pet Industry, we’re joined by logistics expert Richard R. Wohlrab Jr., a 3rd-generation international freight forwarder and logistics provider. Richard has climbed the ranks in the industry, handling operations, sales, and management, and works closely with many pe...
Featured Guest: Ina Jones, President of Ava’s Pet Palace and APP Member
About Ina Jones and Ava’s Pet Palace:
In this heartwarming episode of Digging Into the Pet Industry, we talk with Ina Jones, the President of Ava’s Pet Palace and proud mom of its young founder and CEO, Ava. Ava’s Pet Palace is a vibrant, health-focused brand known for its organic, premium dog treats made with simple, wholesome ingredients. Eac...
Featured Guest: Amy Addington, Co-founder and President of Woofie’s Pet Ventures, an Authority Brands Company, and APP Member
About Amy Addington and Woofie’s: In this episode of Digging Into the Pet Industry, we sit down with Amy Addington, the co-founder and president of Woofie’s Pet Ventures. Woofie’s started as a local pet care business offering mobile grooming, pet sitting, and dog walking in 2004, and has since g...
Featured Guest: Michael Schneider, Top Dog of Pilots To The Rescue and APP Member
About Michael Schneider and Pilots To The Rescue: In this powerful episode of Digging Into the Pet Industry, we highlight the incredible work of Michael Schneider, founder and leader of Pilots To The Rescue (PTTR). This non-profit organization is driven by volunteers and dedicated to saving the lives of at-risk animals. PTTR's missio...
Featured Guest: Billy Hatzichristos, Founder and CEO of Native Ceuticals (Long Island Hemp) and APP Member
About Billy Hatzichristos and Native Ceuticals: In this episode, we welcome Billy Hatzichristos, the visionary behind Native Ceuticals, a company that blends traditional herbal remedies with modern science to provide holistic wellness solutions for pets. Native Ceuticals offers a range of high-quality cannabidiol ...
Host: Nancy Hassel, Founder and President of American Pet Professionals
About This Episode: In this solo episode, Nancy Hassel dives into a critical question for anyone in the pet industry: Are you creating content, or just consuming it? As the digital landscape becomes increasingly crowded, Nancy emphasizes the importance of being a content creator rather than just a consumer. She shares insights on how producing your...
Host: Nancy Hassel, Founder of American Pet Professionals
About This Episode: In this solo episode, Nancy Hassel tackles the trending topic of being demure on TikTok and other social media platforms. While the trend may be taking over, Nancy offers a different perspective: when it comes to promoting your pet business, now is not the time to be demure. Drawing from her experience and insights in the pet industry, s...
Host: Nancy Hassel, Founder of American Pet Professionals
About This Episode: In this special solo episode, Nancy Hassel opens up about the realities of life and how sometimes, despite our best efforts, it can get in the way of consistency. After a brief hiatus, Nancy is excited to return to the podcasting world, bringing with her a renewed energy and a lineup of engaging content. She shares her reflections on the jour...
Featured Guest: Zel Crampton, CEO and Founder of Diggs and APP Member
About Zel Crampton and Diggs: Zel Crampton is the visionary behind Diggs, a brand that revolutionizes dog products by challenging the status quo and redefining what pet parents can expect. As CEO and Founder, Zel has led Diggs to become a game-changing brand known for its innovative, high-quality and beautifully designed pet products that enhance the...
Featured Guests: Laurren Darr, Founder of Left Paw Press, and Zachary Tinkle, Professional NASCAR Driver and Founder of the Zachary Tinkle Foundation
About Laurren Darr and Zachary Tinkle: APP Member: Laurren Darr, a prolific author in the pet fashion niche, has published numerous books, including Pug children's books and pet-related coloring books. Joining her in this episode is her son, Zachary Tinkle, a profess...
Featured Guest: Claudia Cesarotti, Founder of Your Copywriting Solution and APP Member!
About Claudia Cesarotti: With 30 years of experience in the pet industry, Claudia Cesarotti has excelled in grooming and running her own business. Now, she returns to share her wealth of knowledge and insights, offering valuable advice and tips for groomers. In addition to her grooming expertise, Claudia provides B2B services throug...
Featured Guests: Deena Sisitsky and Tazz Latifi of ZipZyme Omega and APP Members!
About ZipZyme Omega: ZipZyme Omega introduces a groundbreaking approach to pet nutrition with the world's first and only fresh, unextracted omega-3. This innovative solution surpasses all other omega-3 oils by preserving the natural antioxidative and catalytic enzymes of highly bioavailable phospholipid omega-3. Their proprietar...
Featured Guest: Gay Jensen, Founder of Kangaroo Dogs and APP Member
About Kangaroo Dogs: Founded in 2016 by Gay Jensen, Kangaroo Dogs is dedicated to enhancing the health and happiness of dogs. Gay's entrepreneurial journey began when she was seeking a healthy option for her own dog to help with the ailments of a senior dog. She was taking turmeric herself and thought how can this be easier for pet parents to giv...
How do you bring a comfortable pet travel carrier to market that not only has the feel of a designer handbag but is also environmentally sustainable? In this episode, Ann Greenberg of A Pet with Paws joins us to tell the story of how she brought her stylish pet carriers to market and how she was closely involved in the manufacturing process to ensure quality at every level. Ann also shares valuable advice for new en...
Planning a pet-friendly event for your city or local area? In this episode, Dawn Vandaveer of Pet Friendly Fun shares with us her tips on what to plan for when hosting a pet-friendly event- including the unexpected! She also shares tips on how businesses in the hospitality field can become more inviting and welcoming to pets of all shapes and sizes.
Connect with and learn more about Dawn and Pet Friendly Fun...
In this episode, Debbie Carole joins us to discuss what she does as an animal communicator, healer, and best-selling author of 'Be Your Pet’s Champion.' Debbie discusses how she helps pet parents foster a deeper and more meaningful connection with their furry beloveds and how problem-solving skills from her background in engineering have carried over to her current pet business.
Learn more about De...
As a professional pet photographer with over seven years of experience, how does Laura help pet parents prepare for the best photoshoot ever? In this episode, Laura Paesano of Laura Pea Photography joins us to talk about how she expanded her photography business into the pet world. Listen in to learn things like what NOT to do before a pet photo shoot and how far ahead you should book a pet photographer.
Conn...
What are the key ingredients to starting and expanding a successful pet sitting business? In this episode, Robyn Elman of In Home Pet Services joins us to discuss how she was able to expand her pet sitting business into franchises and the things she has implemented over the years to set In Home Pet Services apart from the crowd.
Learn more about Robyn, In Home Pet Services, and franchise opportunities here: ...
What is the key to successful digital marketing for pet businesses? Matt Aldrich of Pet Engine Marketing shares how he's helped his pet retail clients reach six-figure months with the digital marketing services that he offers! Matt also shares some solid tips for pet retailers and entrepreneurs alike.
Connect with Matt and learn more about Pet Engine Marketing here:
https://petenginemarketing.com/
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