Digging Into the Pet Industry™
Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-how, simple step-by-step strategies, and even some thought-provoking marketing concepts that you can apply to your own business. Prepare to be inspired and take action to grow your pet business! Hosted by Nancy Hassel, the founder and President of American Pet Professionals® who has over 20 years in the industry and even more in media! Nancy has been speaking and educating pet professionals at industry events since 2008.
Episodes
How do you bring a comfortable pet travel carrier to market that not only has the feel of a designer handbag but is also environmentally sustainable? In this episode, Ann Greenberg of A Pet with Paws joins us to tell the story of how she brought her stylish pet carriers to market and how she was closely involved in the manufacturing process to ensure quality at every level. Ann also shares valuable advice for new entrepreneurs lo...
Planning a pet-friendly event for your city or local area? In this episode, Dawn Vandaveer of Pet Friendly Fun shares with us her tips on what to plan for when hosting a pet-friendly event- including the unexpected! She also shares tips on how businesses in the hospitality field can become more inviting and welcoming to pets of all shapes and sizes.
Connect with and learn more about Dawn and Pet Friendly Fun here:
pe...
In this episode, Debbie Carole joins us to discuss what she does as an animal communicator, healer, and best-selling author of 'Be Your Pet’s Champion.' Debbie discusses how she helps pet parents foster a deeper and more meaningful connection with their furry beloveds and how problem-solving skills from her background in engineering have carried over to her current pet business.
Learn more about Debbie, Animal C...
As a professional pet photographer with over seven years of experience, how does Laura help pet parents prepare for the best photoshoot ever? In this episode, Laura Paesano of Laura Pea Photography joins us to talk about how she expanded her photography business into the pet world. Listen in to learn things like what NOT to do before a pet photo shoot and how far ahead you should book a pet photographer.
Connect with Laura...
What are the key ingredients to starting and expanding a successful pet sitting business? In this episode, Robyn Elman of In Home Pet Services joins us to discuss how she was able to expand her pet sitting business into franchises and the things she has implemented over the years to set In Home Pet Services apart from the crowd.
Learn more about Robyn, In Home Pet Services, and franchise opportunities here:
http://ww...
What is the key to successful digital marketing for pet businesses? Matt Aldrich of Pet Engine Marketing shares how he's helped his pet retail clients reach six-figure months with the digital marketing services that he offers! Matt also shares some solid tips for pet retailers and entrepreneurs alike.
Connect with Matt and learn more about Pet Engine Marketing here:
https://petenginemarketing.com/
Grab yo...
A beautiful coat starts with healthy skin and a pet that's healthy from the inside out. In this episode, Kristina Robertson of Barkley Square shares her path to opening Barkley Square and how they do things differently in both their grooming and pet care/ sitting services. Find out how Kristina's professional pet services are standing out from the crowd.
Learn more about Kristina, Barkley Square Pet Spa, and Bar...
How did Mark Condon go from an idea sparked by his dog, Champ, to launching both a tech and physical product in just 18 months? His new tech product, iPupPee, allows your dog to alert you when he or she needs to, well, pee! Listen to this episode to learn how Mark went from idea to launch and some creative ways to come up with the funding for your own innovative pet start-up!
Learn more about Mark and iPupPee here: www.ip...
As we go through the current recession, what are the options out there available to pet parents who are having a difficult time financially? Listen to this episode as Tanya Kiesha Thompson of Breakthrough Pet Family Services shares her goals of supporting pet parents and addressing their concerns with compassion, so that pets and their families can stay together, thus keeping pets out of resource-strapped shelters.
Learn ...
A story that Nancy has shared on other podcasts, but has not shared here before. Listen in as she tells the story of her journey from TV Producer and coordinator of responsible dog owner courses to starting Long Island Pet Professionals in 2009, which has evolved into American Pet Professionals.
Grab your calendar here: 2023 Pet Industry Events Calendar
Subscribe to our Pet Events Newsletter:
Join us as we dive into the world of a pet journalist with Melissa L. Kauffman. She has been an editor/writer for a wide variety of pet magazines and websites from small critters and parrots to cats and dogs. In this episode, Melissa shares with us how she defines good pet journalism. tells us the story of how the pet industry has evolved over the last two decades
Learn more about Melissa, Dogster, and Catster here:
Have you ever wondered what it truly takes to build a community of raving fans, followers, and customers? The answer might be more simple than you think! In this episode, Nancy shares how you can lay a strong foundation for building a thriving community of fans for your pet business.
Reach out to us on Instagram:
@AmericanPetPros
https://www.instagram.com/americanpetpros/
See our mascot Cody on Instagram:
How does becoming pet-friendly or pet inclusive, benefit a city, town, business, or the economy as a whole? In this episode, Karen Bartoszek of Pet Friendly Works shares with us how increasing the pet-friendliness of businesses, rental properties, and public spaces can benefit not only the pet industry but also the entire economy. She also digs into how your town can become more pet friendly.
Learn more about Karen and Pe...
How do you explore, vet, and take advantage of opportunities that come your way? In this episode, Nancy shares how to develop a good vetting process and how to find the courage to take advantage of the opportunities that land in your path.
Grab your calendar here: 2023 Pet Industry Events Calendar
Subscribe to our Pet Events Newsletter:
https://americanpetprofessionals.com/subscribe-here/
Submit a pet event for our Pet Event...
How can hiring an online business manager help free up your time so that you can take a vacation, or even just focus on the parts of your business that you love doing? In this episode, Ronalyn Wentz of Pets and Profits discusses what types of tasks an OBM (online business manager) can take off of your plate as well as how and where to find a qualified OBM.
To learn more about Ronalyn and Pets and Profits, please visit:
Here's how to effectively prepare for 4th quarter now! Janene Nadolny-Jimenez of PetDropShipper joins us to share her tips on how to prepare your pet retail store early and stay on top of things before the busy 4th quarter.
You can learn more about Janene and PetDropShipper here:
www.petdropshipper.com
Grab your calendar here: 2023 Pet Industry Events Calendar
Subscribe to our Pet Events Newsletter:
Have people been more lax in the past few years about showing up to things late? Here's why showing up on time (and ending calls or meetings on time) is important. Nancy also shares some tips on how to navigate time zone differences and how to effectively space out your calls and meetings.
Grab your calendar here: 2023 Pet Industry Events Calendar
Subscribe to our Pet Events Newsletter:
Should you own a parrot? Diane Hyde of LI Parrot Society gives us an inside look on what it's like to care for these amazing, intelligent birds and she helps us explore the world of tips and resources that LI Parrot Society has to offer.
About LI Parrot Society:
LIPS is "for the birds" ~ We are dedicated to responsible bird ownership through education and example. Our members include breeders, pet shop ...
Can AI help streamline some of the behind-the-scenes work or content creation processes for your business? In this episode, Nancy shares with us not only how we can use AI for our pet businesses, but also shares some cautions and tips on how to use AI in an ethical way.
Get "100 Ways to Use AI to Create Content for Your Pet Business" here: https://stan.store/americanpetpros/p/get-our-guide-now
Grab you...
Why should you and the team members in your pet business be certified in pet first aid and CPR? Bertha Villanueva-Shertzer, The Pet Medic, joins us to answer this question and more as she delves into the world of both getting certified in pet first aid and CPR and becoming an instructor who helps other pet professionals prepare for any situation.
Learn more about Bertha and what she does here:
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