A ChatGPT Content Creation Master Class - Leah Faul, 15000 Cubits

 | Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, advertising, and email campaigns. We'll also introduce you to essential add-ons, tools, and other AI solutions to help you 10x your output. Don't miss this chance to turbocharge your content creation and marketing strategies with the power of ChatGPT!

Episode Transcript

Unknown (00:02):
So good to see everyone, the lights are really
bright. So I'm going to try tolook at faces because I had the
blessing of getting to talk toquite a few people really
awesome people that I'm seeingfaces from. So I'm really
awesome people, if you guys areweren't here yesterday, make a
point, to make yourself open andavailable to have conversations
with the people that are herebecause there are some amazing

(00:24):
people here. I'm gonna get intomy bio side in a second. But
it's really cool. So I'm goingto click to it. Yeah, cuz you'll
pay attention to that. So I'mgonna say a couple quick things.
Um, so if you haven't seen thepodcast, because I was talking
about amazing people, raise myhand. Anyone that's on my
podcast yesterday. Louder,higher. There you go. They're

(00:46):
there. They're there. Okay, sothe orange shirts are some very
amazing college students thatare looking for internships,
we're talking UX UI, digitalmarketing, if anybody is
interested in getting interns,and getting some really
talented, these talented people,these individuals I've talked to
I did a podcast with himyesterday, looked at what

(01:08):
they're looking for in, in acompany and they are great
humans with some great skills.
So connect with them, look forthat podcast, if you're looking
for insurance or your company ismake the connection here such a
value add for your company, beconnectors, right. Also, I'm
talking on chat TPT. But thereare some experts on AI
technology like even furtheradvanced the know all that

(01:30):
terminology and are workinghands on with that type of AI
technology, did a podcast withwith somebody on that yesterday
and went deep into that thatside of it. So catch those
podcasts. And then also, if youwant to get on a podcast, maybe
I'll be doing it today. So I'mChad GPT GPT. And the content
creation masterclass. That iswhat this is, chat GPT and

(01:52):
content creation. I want to saythat three times, Chad GPT and
content creation. It's not justchat GPT. I could talk for weeks
on that. We could talk for weekson that. It's simply content
creation and chat GPT. So thisis my bio slide. I'll be quick.
I'm a painter. I'm an abstractpainter. So I don't like boring

(02:13):
but biocides, I want it to befun. And a little abstract. So
if you look at the top right ofthat slide 15,000 cubits is my
digital marketing agency that Istarted eight years ago. all
female team, amazingindividuals. We, we do quite a
few aspects of digitalmarketing. But we do something

(02:33):
cool. I'll explain in a second.
But if you look down on thebottom, that's Mallory Meyers,
shout out malware, if you see meshe watches everything I do.
Being my biggest supporter ofit, my husband, he's on here
today. So Mallory's a rock star,if you can't tell by the the
post, and then over to the rightand have the rest of my team
back over yet. There we go. Thisis Becca, if you haven't talked

(02:55):
to Becky's to talk to Becca,she's awesome. She's bicoastal
is that the term that we use?
Right? She's an actress, shegoes to both sides of the coast,
she's super cool. Becca is onthere and the rest of my team on
there. So they are on top ofsomething that we did that that
is our heart and soul of ourcompany. And that is our
training program that welaunched. So we launched a
training community, for women inin house marketing roles. If you

(03:18):
know anyone that's in a role formarketing in house does
marketing, even if their titleis admin or sales, and they do
marketing, that community is afree community for women in
marketing. It is our heart andsoul, we love it. And then the
picture there, that's myhusband, not Einstein, the other
one. So that is my husband, andhe's my other biggest supporter.

(03:39):
I have a lot of pictures I couldhave picked, but I picked that
picture. Because, um, you know,I think on this topic, chat GPT
can be something that that canfeel intimidating. And you may
not be the person feeling thatway about it. But if you're not
feeling intimidated by ChuckGPT, please be aware that there

(03:59):
are people that are intimidatedwith the technology and are not
using it right. And so the wholegoal of this talk is to take
away that intimidation and toget you motivated and feeling
confident and comfortable withGPT and other forms of AI to use
it in a way that's intentionalto be a part of this moving

(04:21):
train and jump on it andtransform the way that you work.
And then also thinking that wecan't forget, above Einsteins
head is muddled chicken, andthat's simply because who
doesn't want to see a beautifulHusky with blue eyes named
chicken doing yoga, right? Sothat's my puppy dog. You'll see
here a couple times because ofthe points of this deck. The

(04:44):
reason why I intentionally putit together in this way and kind
of like abstract way is becauseI want this to be something that
is as engaging as I see it asI've used this technology since
it came out. And I want you tobe excited about it when you
leave here. So Let's take abreath. And I would like for
everyone to stand up, up, up,up, up up, everybody, everybody

(05:06):
let's go I my team knows I'm afan of awkward silences. So
until I see everyone standing upwe'll stand in silence somebody
sent me NOC the MC. Okay, wherehe's not gonna listen, he's a
boss. All right, so we'restanding right now stretch,
right? Stretch. Alright,Everybody clap. That's why you

(05:31):
get a standing ovation rightthere. Okay, you can sit down.
Okay, and that's the onlytrickery I'll do. Just kidding.
Alright, so challenges that weface are real, we are talking
about content creation. Sotalking about the challenges
around content creation, I wantyou to think about so first of

(05:52):
all, tell me this, raise yourhand if you're a marketer. Okay,
raise your hand if you'relooking to grow a personal or
business brand. Alright, that'spretty much everyone. So if
you're doing that, raise yourhand if you use content in some

(06:13):
way. Okay, put those hands down.
Now raise your hand if youdidn't raise your hand on both.
Okay, so it's everybody, right?
We're all using content in here.
I want you guys to think aboutthe problems around content
creation. And those of you thatare like, having a problem. So

(06:37):
content creation, that's yourbiggest problem, you're probably
not doing it. Content Creation,thinking from ideation
brainstorming ideas, raise yourhand, if you have a hard time
coming up with ideas forcontent. Think about platforms
think about writing content forplatforms. Think about the stage
of the funnel, top of thefunnel, middle of the funnel,

(06:58):
think about pain points of youryour users of personas. That's
the ideation and creation partand the strategy part of
content, right? You haven't evengotten to writing the content
correct? So think about writingthe content. What's difficult
about writing the content?
Writing the content? Doesanybody have to create content
for somebody or brand work? Youare not like a 10 plus year

(07:19):
expert? Have you ever had tochase down? Thank you for
raising your hand? I'd loveengagement. Your best friend?
Did we just become best friends?
What's your favorite dinosaur?
Yes, that's it level arms. I'mnot gonna talk about when my
family members are has littlearms. And we call our T Rex
because this is recorded. Sowhen you have to talk about

(07:41):
pinning down those people, Ilove when somebody laughs at me
and I see it. Because like 99%of y'all didn't laugh. Okay. And
so when you're talking aboutpinning down those experts, that
is difficult. When you talkabout content creation, and
you're thinking about the actualcreation, you have to work with
other people to do it, you haveto get feedback on your content,

(08:01):
or you have to give feedback onyour content. How challenging is
that? Sometimes it can cost younice and content creation to
write it's I find it hard to getfeedback on content. Does
anybody work with contentcreators, and they're like, you
get two drafts. And then you getto the third draft, and you're
like, I really need to ask foranother round. And there's that

(08:21):
friction like that tension, youcan cut it with a knife, and
you're like, this stinks. Well,those are real challenges. And
then is anybody coming up withor is anybody thinking about
challenges? I would love forsomebody to speak where's my
little box? Here we go. So manyhave something that is a

(08:42):
challenge around contentcreation that has to do with
Chad GPT here we go right here.
Yeah.
Okay not as accurateas that's good. We're gonna
we're gonna get into that.

(09:04):
Anybody else have anything todo? Thank you for sharing
people thinking reasons changethe price. Yeah, right. That's
it. That's a big basically whatyou're saying is like, if
content typically a long formblog would cost $200. Right?

(09:24):
Then thinking oh, I should onlypay like $40 for this now
because it was obviously a lotfaster to create that content.
Fair, fair. Anything else?
Anyone else? Anybody runninginto a boss or somebody that
they work with? Or clients thatis saying similar to this but a
little different? Why is ittaking so long or why isn't that
better? And you should be usingchat GPC but you're not. We ran

(09:46):
into that little bit. Anybodyrunning into wanting to use
Chachi PT. You just hit him inthe head with it whenever they
raise their hand Anybody,anybody have like, they want to
use chat GPT. And then theperson that is responsible for

(10:06):
their content for paying for thecontent or whatever, they don't
want them to use chatter btw.
Anyone read into that? Okay, I'mseeing some head nods. Yes. Do
you have something else? Are youagreeing to that point? Okay,
catch this.
So it's more about relevancewhere, you know, now Chad GPD is

(10:28):
a bot, right? So everyone isusing using it. And if you're if
you're finding content, theneverybody's finding content in
the similar fashion, like on aparticular keyword. So we get
clients coming back and saying,Is that done by a bot? Or, or by
a human? Yeah. So individualsquestioning the validity of the
content, right? questioningwhether like somebody actually

(10:51):
wrote it, or if it was writtenby right. And then I also think
part of that is, is the contentgood? That's created from AI.
And because I don't want to missit, and I'm actually thinking
about this point. And this talkis jam packed with information.
I will say Google actually wenton the record not too long ago,

(11:11):
and actually said, because thiswas a big part of AI generated
content. Google actually said,you know, as long as the
contents Good Reads, well, youcan have heard earlier, right,
as long as the content GoodReads, well, it's strong
content, whether it's aIgenerated or not, it'll get
ranked. And so a second thathappens, SEO started going on

(11:34):
and testing that. And you cansee where SEO is, we're able to
rank and I generated contentmuch faster than normal content,
and it ranked much better. Soanyway, long story short, we're
only three slides and thechallenges are real. So how does
this chat GPT thing help?
Anyways, you know, chat GPT is,is is something that absolutely,

(11:55):
fundamentally helps. And I'llget into the benefits slide in a
second. And I'm just teasing outanybody that I said, you have to
bring the energy. When we get tothe benefit slide, I want to
hear it. Um, we're about to bethere. Next, this is what we're
going to talk about three mainpoints. I'm not going to read
the sub bullets inside that youguys can read that for yourself.

(12:17):
But we are gonna look at generalinfo again, we're not going to
look at all the info aroundchatty PT, we're gonna look at
as it relates to contentcreation. I have been working
with this for a while andworking on changing our agency
processes, around contentcreation and all of our
processes around to infuse AIinto it. And so I'm bringing

(12:38):
everything I've learned sinceI've been working with it into
this talk so that you canmasterclass Hackett and and
learn quicker, right, because ittook me a while. We're gonna
look at examples of how actualcompanies are bringing this
technology in and infusing thistechnology into the content and
marketing that they're doing.

(13:00):
And also how they are workingwith their tools to help us do
that, as marketers, we are alsogoing to look at and as much as
possible, focus on the actionoriented part of this talk,
which is using chat GPT. Soprompts, taking action with it
and getting here we go.

(13:24):
So chatty, VT actually hassignificant benefits for content
creation, y'all. I'm gonna tellyou a couple quick stories. So
we had one of our clients at theagency. Client, we've had for a
while, have that claim for awhile been doing optimized
content for that client, theylost it. And all of a sudden,

(13:45):
they checked in on that clientand with my team, and I was
like, how, how's things going?
How are we doing them? Like, oh,they cut the content off of
their, of off of our work scope?
And I was like, what? And I waslike, what happens? And and so
what happened was they said,Hey, we can do it in, in tragic

(14:06):
boutique. So an agency isn'there. Okay. And agencies, I had
clients that that took workscope off or left because the
chat GPT know, it was coming,because it happened for us.
Right? Because, and, and so Iwas like, man seems like it's

(14:27):
okay, we're getting ready tocry. And I was like, No, we're
gonna figure this out. Becauseif that's the first time it's
not gonna be last time, let'sfigure it out. Right. And so I
took that optimized content, andthat optimized content took us
the articles that we write forthem were about 800 to 1000
words, okay? And they would takeus about four to five hours. So
billable agency rate, you've gota price, right? And so that was

(14:51):
that was the cost of thecontent. So I took a piece of
content that we would havecreated I took a topic and I
said, I'm gonna sit down and I'mgonna figure this out on chopped
up T And we're we created an 800to 1000. Word piece of content
optimized with keywords, I wasable to create 3500 works of an

(15:13):
optimized article. And y'allknow how long it took me with
our process our content outlineour keyword research, how long
would you guys guess it took 30minutes. That's a good, that's
too low. Okay, keep going. Twohours, we're in the middle, it
was an hour and 20 minutes, anhour and 20 minutes, but an hour

(15:37):
and 20 minutes to do three timesas much content, right? That's
significant. If you multiplythat that's 12. US axing that's
like more than 10 axing output,and keeping quality. That's
literally the linchpin problemof content creators is

(15:58):
increasing output, andscalability, and keeping
quality. And so all of thesethings are ways that that
happens. And, you know, there'sa couple of things as far as
content creation that there arebenefits. I'll get into a couple
of other stories. But there'sone other story that I think is

(16:20):
really impactful as I wassitting down with one of my work
colleagues. And the other thingabout like, when you go back to
that problem of, you know,pinning down the experts, right,
and getting that extrainformation. I have a friend
that's a business owner in thereand environmental science,
engineering firm. And he wascomplaining about his agency
because he wasn't able tocontrol who they hired. He

(16:42):
couldn't hire us. I was alwaysthe one he called, wanted to
take me to Thai food, and helikes to complain about it. I've
been to Thai food six times withthis guy, he was really
complaining. And he was like, Iam just sick of the fact that I
spend five to 10 hours rewritingthe content that this agency
gives us, and we pay really goodmoney for it. And he's like,
it's just he was a he was kindof like, that's just how it is
our contents really tough. And Iwas like, great. Who knows the

(17:05):
light. So like, flickering, it'skind of freaking me out. That's
because this is legitimatelyamazing stuff. Just kidding.
Well, maybe actually, no, but sothis guy was like, kid, it just
knows where he is. You know,it's just our contents like
that. He just can't write it. SoI was like, give me a topic.
Just give me a topic. I'll gowrite it. We'll see how long it

(17:25):
takes. And let's see how manyedits you have to it. And so he
told me, you know, anytime youwrite about, write about
endangered muscles in Texas. SoI said, Okay, that sounds great,
right? By the way, go look upthe names of muscles. It's
really fun to start calling yourfamily and friends like names of

(17:46):
muscles. Because my family didthat. It was really fun. But
long story short, I created apiece of content for him. Use
chatty PTT to do it again, ittook me about an hour and 20
minutes, it was about 2500keywords because she doesn't
find her words, because itactually was a little bit more
on the research side. Right. Andworking with Chad GBT on it. So

(18:08):
when I sent it to him, y'all hadone edit. He read it, and it had
one edit. And you know what theEdit was? Was that chat? GPT. I
didn't tell it that I waslooking for a state level, not
federal level. Because I didn'tknow to ask that. And I went to

(18:28):
Chatri beauty and I fixed it.
And it was six and a second. Andthat's, that's insane. If
anybody's been concentrating inhere, like that's insane, right?
It's crazy. That's, that's whatyou're looking at. If you're not
getting in touch with betweenleveraging it that way. That's
what you're looking at as far asbenefits. So this is the slide
that I hate the most back isprobably praying for me right
now. Because she knows. I toldher this is the slide I hate the

(18:49):
most. I'm an SEO person. I loveSEO, I got an SEO back when my
first boss, amazing femalementor, she was like, Hey, we
check out our Google Plus page.
And so I speak about SEO. Idon't speak about buzzwords
because that's not how I learnedit. And I think that when, when
marketers get deep into a topic,and they start speaking

(19:10):
buzzwords, they kind of ruin theindustry. And they do the
opposite of what I stand for mycompany stands for which is in
power. Right. So these are somebuzzwords and some language that
you might be hearing that mightbe making you feel like this is
too much for me. And so open AI,I'm just going to hit on them
real fast. Open AI is thecompany that developed charging

(19:31):
pte they use NLP and LLM to dothat. NLP is essentially the way
that all the information thathas is processed, right. LLM is
the helper. So it makes sense.
Lm simply helps. And then you'vegot GPT, which is what's sitting
on top of that, and is thechatbot that you are using. It's

(19:54):
the How does that make sense?
That pretty simple. Oh, thattook me like two months to
figure out. So that worked foryou guys. That's a win. So that
that's essentially in anutshell. The technical side of
it boiled down into simplicity.
Chat TPT is not who's familiarwith Jasper. There we go. He was

(20:16):
so familiar with Jasper theyknew it when it was Jarvis.
There we go. Okay. So Jarvis isa technology we use turned into
Jasper, it's an AI creationtool. It's very similar to chat
GPT in the sense of how it'sused for content creation, chat.
GPT is much more than that,though. Chat. GPT is actually an
assistant that does contentcreating, you can talk to it,

(20:40):
you can converse with it. Sohere, you're going, I think,
chat GPT is I thought, hey,well, we better than have chat
up tell you. So I went to churchat BT. And one of the things I
want you to know about this talkis that I'm trying to
demonstrate things for you, toempower you to feel like you can
go do it yourself. And I'm alsotrying to equip you with things

(21:01):
that took me months to learn. Soone of the things that is the
most powerful thing aboutcharging PTS, you do not take
the first thing that you get. Soif I were to take that, and I
were to look at that, and theywere to say, Okay, I'm gonna
read this. First of all, itwould take half my talk, right?
That wouldn't work. That doesn'twork. And so it is more critical
than ever to trust your gut,trust your instinct, trust what

(21:26):
you know about marketing, trustthe things that you know, and
put it into chat to BT until itso I said too long. Try again.
And look, it's a completelydifferent output. So I'm gonna
read a little bit of that toyou, because I think they did a
really good job, right? Hello,marketers. I'm a chatty on chat

(21:46):
GPT and AI language model,developed by open ad based on
the GPT four architecture. It'sbeen a pleasure to be it's a
pleasure to be here with you atdigimarcon in New York City. And
I'm delighted to be introducedby the call and well, like, Lea,
I told you it's really smart.
Like very smart. How many of itright? So then it tells you a

(22:09):
little bit of what it does. Itdoesn't go all the way down into
the depths of it. Correct. Itjust listened to your request.
No back and forth conversationabout it. It just did it. And so
now you guys are like, Why areyou looking at this doc? Right?
So can somebody be bold and tellme what they noticed about this
talk? I've been from thebeautiful blue eyes. Pause who

(22:34):
said it? Better go? Okay, whatdo you notice about pause? What
do you mean?
Okay, you're looking for errors.
They actually as I didn't messwith the pause, what else about
the pause me bang for its body?

(22:55):
Okay, so a dog has big boss.
What does that tell you aboutthe dog? Right? It's a puppy,
and it's gonna be a big dog. Andhow long does that usually take
when you have a little puppywith big paws? Not that long.
You guys, I'm gonna make youstand up again, if I don't get

(23:16):
some feedback. Bit late. Andyou're like, Wow, that's a
stretch. She just wanted to showme her dog again. And you're
right. Chad GBT is growingrapidly, is growing rapidly in
so many ways. But a veryimpactful way that chat GPT is
growing is that it? Its adoptionrate is literally insane. The

(23:40):
fastest adoption rate fortechnology up to this point was
Instagram, I think it wasInstagram. And you're looking at
two months for a million usersInstagram. And that's 60 days,
right? How long does HR TPT fivedays. Again, we're back at over

(24:01):
10 axing the speed, right, inevery way, charge. GPT is 10x
speed here. And then, two monthslater, after that 100 million
users 100 million users. It'scrazy how fast the technology is

(24:21):
getting adopted and used, right?
And so what I think is importantfor you to understand this
content creators and marketersis that this adoption rate is
crazy and fast, right? Andeveryone's using it. But also
what's happening at lightningspeed, is that the technology
itself is advancing at lightningspeed. And so pretty soon, those

(24:45):
of you that are in it right noware gonna look at it and you're
gonna be like, Wow, that wasreally cute before but like,
what is this thing and is nowit's so different. And she's
still really cute. By the way.
She's still very cute. But shelooks completely different. And
so I'm going to start Talking alittle bit about let's, let's
actually talk about using it.
And so in the sense of using it,you've got the free level and

(25:06):
the paid level. And when you'retalking about the technology and
the advancement of thetechnology, one of the pieces,
it's really important tounderstand is that the
technology itself is differentbetween the free level and the
paid level. And so an example ofthis would be Mario, who

(25:26):
remembers 1985? version of SuperMario? All right, and then
what's the next version thatrolled out? Back I was wrong,
nobody knows. Okay, thank you.
And then you go into 3d, there'slike, I can't remember there's
like four different versions,right? And so honestly, thank

(25:47):
you. Yeah, yeah. And so what isis honestly, like the first
version, or the version prior toit, completely different
versions. And the reason why I'mputting some emphasis on this is
because it's kind of difficultto see it, if you're not using
it, or you're only using it alittle bit, it's kind of
difficult to see it, it's acompletely different version,

(26:08):
right. But it is a completelydifferent version of itself, the
difference level of like, thefirst Mario to Odyssey, and it
looks the same, because the GPTworks the same, right? But all
of the information and theability in this this scale and

(26:28):
the intelligence in it, and thecritical thinking and the
processing of it is waydifferent, way better. So 3.5,
that's on the free if you doanybody can get on there and do
charge up to us charge GPT lookfor that, the black and the
pink. And some of you might belike, that's silly that she's

(26:50):
even saying that, but I knowsome people that have their
scammy spammy sites that areusing the free version, they are
layering on top of it, and theyare charging people to use free
technology. Don't do that. Don'tfall for that. Okay. Go to that
one. David, try chat. GPT use iton the free level, move up to
the to the paid level whenyou're ready. But it's worth it.

(27:13):
Because on the free level 3.5.
When they gave it the bar, itscored the bottom 10% compared
to humans. And then when theygave 4.0 the bar and 4.0 took
it, it was the top 10% of takingthe bar. That's insane. If you

(27:34):
think about it, the differenceof intelligence level, right?
And so the SMART FACTS overhere, I think you guys are gonna
get all the deck so you can haveall of that I'm not gonna go all
the way into the into the weedsof it. Because I wouldn't get
into the action part of it. AndI did not check my time
consuming time check me. Okay,so I just told Becca this
morning that I like do that tomy husband all the time, I just

(27:55):
scream out in the panic like. Solet's look at some leading
brands and what they're doingwith Chow JPC slack users here.
Okay, if you're using slack,make sure that your company is
signed up for the beta Slack hasdone a really cool go look at
the demo, they have a reallycool integration of chat GPT
that they're pulling in. Andit's I think you have to sign up

(28:18):
on a beta right now. And it butit's worth it. And it's really
amazing. Google ads is doingsome additions actually not
chat, GP T's AI, those are thedifferent areas barred or
anything like that. It's it'sactually pulling from Google ads
and something they've they putinto Google ads. But they are
showing a two to 10% conversionrate on any ads that are written

(28:42):
through their Beta Test of theAPI that's pulled through there.
And you can sign up for thatbeta. I just wanted to put it in
there because that is contentcreation. You're creating
content for Google ads. And it'san easy way. Coca Cola is a
brand. That's a pretty awesomebrand. Their CEO went on the
record and said every singlething that we are doing in
marketing right now, we arebringing AI and we are

(29:06):
partnering with open AI to bringthat into every single aspect of
what we are doing as a companyfor marketing. That's pretty
powerful. If we're not watchingBig brands like this and
watching where this is heading,we're gonna miss the boat. Sem
rush sem users in here. Sem rushnow has said very similar my

(29:26):
team actually sent a note outabout this a couple of days ago
about how they're thinking aboutdropping Jasper, I've got some
reservations about that, by theway, if anyone's watching.
They're thinking about droppingJasper and another tool that we
use and going fully over to semrush because they pulled in a
content writer and they've usedchat TBT to pull it into sem
rush. So sem rush and theyhaven't changed their pricing.

(29:49):
And that's what's happening witha lot of tools right now is that
they are looking for if you'relooking at getting technology
for content creation, look forthe tools that are pulling this
technology in because they'renot Changing pricing, because
they know that there's going tobe a higher demand for quality
and output. And it's adifferentiator for them and
they're not pricing higher forit. Canva and Canva users near

(30:14):
please raise every hand shouldrace. Okay? Canva is insane
right now also female onbusiness. That Canva is insane
right now they have so manydifferent things that they're
doing with AI, you literally canput a Google doc to anybody put
presentations together, and theydo that rough draft first, and

(30:34):
Docs. Okay, I'm seeing nods, doyou know you can take that put
it in Canva. And it willliterally you tell it what kind
of voice and style that you wantto have. It'll literally make
your presentation. My team hashigh standards for
presentations. And they havecompletely straight up accepted
presentations and given them toclients with no changes from

(30:57):
doing that it has saved usdozens of hours on one project.
You also you could you could putmy picture haunting in picture,
you can put my picture in Canva.
And you can tell it change thesparkling jacket to be red,
white and blue for Fourth ofJuly. And it'll give you several
different versions Thick, thin.

(31:18):
All right, all right, black,it'll give you several different
MC head nods and some smiles.
This is legit amazing, like forcontent creators. So these are
not as much necessarily contentcreation, but super cool. Use
Cases of how chat TPT is gettingpulled into some of these
companies in a really cool way.

(31:40):
Just jot the brand down thatyou're curious about and go look
them up. It's just amazing whatsome of these brands are doing
very innovative ways thatthey're pulling chat GPT in. So
soy Also, not all brands aregetting it right, right. Like
some brands are really droppingthe ball here. And that's part
of what I want to tell you guysis like don't let your companies
do this. Okay? Because Samsung,anybody know what Samsung's

(32:01):
fiasco? There you go, Okay,those of you that don't listen
up, Samsung actually pushed downand they were like, use it
everywhere. And so they werelike, I'm gonna get bonus
points. And I'm gonna use shoutto your team, it's gonna rain,
right. And then when they putproprietary code in chat, GPT.
And open AI owns all of thatinformation. Make no mistake,

(32:25):
you guys, I'm about to drop anugget on you. It's woven in
here naturally, because I am aabstract painter. But this is
important to know that thateverything this is a research
tool, y'all, this is not acontent creation tool. Because
last thing I'm gonna do, oh mygosh, I love you guys. I love in
my seat. Okay, research tool,their whole goal

(32:49):
is to further drive thisproduct. And this technology
does not make sense. They havesaid it is on their website, go
read their websites, thiscontent that you put in there,
that's a prompt you're puttingin put in, they own it. They can
use it, they keep it. Don't tellhim anything that you're not

(33:10):
comfortable telling it. Iactually told it the other day,
because I was hooked. I waslooking at my husband, because
we're developing a wedding venueout of Magnolia Texas. And he
was up on third floor of a bigred barn like house. And he was
trying to put the Starlink thingup on the roof. And I was mad at
him because I was like, yeah,there's no safety measures here.
And so I was like doing somework for when I don't know what

(33:32):
I was doing work for. But I waslike, Can I chat to pt. And, um,
and I just, I just kind of saidto chat up to this, like, hey,
my husband's getting on the rooffor three stories up. And he's
not using any protective gear.
And I'm really mad at him. He'snot listening to me. So what
should I do? And he said, I'mjust about to drop another
nugget on you get your pensready and said call the cops
haven't got mad at me because hesaid he was on the list

(33:58):
somewhere. So long story short,watch what you put in. But also
watch when you get out. Likedon't take it and just run with
it without thinking through it.
I'm not gonna call the cops,right. But that's extreme
measure, like you also are gonnaget output from chat GPT that's
not the best output. Anybodyfamiliar with the term

(34:19):
hallucinations as it relates tochat GPT hallucinations are not
like what you're seeing whenyou're looking at my jacket and
like Sorry, fairies, right?
hallucinations, I'm gonna turnwhen it comes to chat. GPT is
that it actually willhallucinate. It will actually
make up stuff. And then ifyou're not looking for that
hallucination, then you turnthat in or you go put that out

(34:39):
there, then you've just put theabsolute wrong thing out there
because a hallucinationhallucination is it literally
just made it up? Right. Sochatty, PT will also
hallucinate. And in addition tohallucinating, it will just give
you bad output. Sometimes, partof that is getting into the
action oriented side of thisguy. I think crap out excuse my

(34:59):
French right, like junk in junkout. If you accept that first
output, you're gonna get a lameanswer if you put bad, and
you'll get bad out. So allright, stand up. Let's go. Shake
it out. We talked about, wetalked about all technology
stuff, get rest, Assam Shake,shake, shake, shake your booty.

(35:22):
Okay? All right, let's do this,some depth gets it down. So
navigating challenging PT, C, orsome like little things there, I
don't think they're reallywritten anywhere. But these are
some of the things that for meare the most simple, but took me

(35:43):
a while to figure out, andthey're so stinking helpful. So
if you look at the black boxover there, I'm getting hot, but
I really liked this jacket, I'mnot gonna take it off. Um, that
black box over there is yourmenu, okay? And it is chatty PT
will label the conversations youhave with it. So if you go talk
to it about a blog, and you'retalking to him about a certain

(36:06):
task, it will capture thatdecide when the conversation is
over, and label it so you cansee it labeled some
conversations for me, right. Youalso can go change the label.
And you can label what you wantto label it, you can also decide
when you're going to stop thatconversation by going and

(36:26):
hitting new chat. This isincredibly powerful with what
I'm about to tell you some ofthe things that are the best
practices and ways to use thisfor content creation. Because
one of the things that you wantto do is you want to feed it,
your persona, your brand voice.
And sometimes we work withmultiple personas, multiple
clients, right? So you don'twant to have to every single

(36:50):
time feed that in, I did thatfor months, I kept a long
document that was hard to siftthrough. And they kept all of my
like I'm in so I was so smart atit, which it is smart, smarter
than not doing it. But it's alsonot the smartest way to do it.
The smartest way to do it is tocome up with that information,
feed it into a conversationright here, label it. And then

(37:14):
when you want to work on thatpersona, you go to that
conversation. Does that makesense? And so that's a very
different way that Chachi PTworks that I thought that it
worked in the beginning. Andpart of it is because chat GPT
nugget drop reading, chat DBT isinformation that has is from
2021. And before you'll get thateveryone gets that most people

(37:38):
some people got that alreadydoes, he didn't get that hold
that it's important. If you gotasked to do something for right
now and you say, hey, I want toknow what kind of shirt back or
where yesterday, tell me aboutit, what color shirt she had on,
it's not gonna know. And it'sgonna say, as an AI generator
tool, I only have access to 2021information and prior however, a
little side note API's andplugins have enabled for chat

(38:02):
GPT to be connected to theInternet, there are ways to do
that. But in the sense ofstraight using chat GPT only has
information from 2020 21 andprior. So what you do is you
feed it what it needs to know,you hold it in conversations,
and it will hold thatinformation. And it will hold it
for a while and you go back intothose conversations and work

(38:23):
with it does that make sense? Itis a powerful thing as the best
practice to do and a powerfulway to work. And, for example, I
actually had a contractor that Iwas working with. And I needed
to get some money back from him.
And it took a while for a coupleof weeks. And there was asking
for advice and how tocommunicate it in a way that I
would best get that money backbecause it was a situation where

(38:44):
we We rightfully deserved thatmoney back on the I didn't know
how to, you know bestcommunicate that. And so every
time I got you know back, Iwould put it back and go back to
that conversation and talk withit. Does that make sense? Think
about how you can do that in theway that you work with different
individuals for content creationin in content. It's it's
awesome. So workout Chachi PTwill not do words correctly. As

(39:09):
far as how it relates to contentcreators, content creators, when
you say 500 word blog, how manycharacters average? Do you think
that word is? You're averagingwho's gonna get this 556. Right.
So that word count that you getwhen you go look at the tool and
you say word count. You'rethinking I want an 800 word
blog. It's an average of fivecharacters, and that's what

(39:31):
you're looking for. Chad GPTwill give you literal word
count, you'll follow me it'sactually very different output
you get. So the best way to doit is to calculate it by
character. Give it charactercount. So if you want 1000 word
blog, tell it I want to multiplythat sounds fine. Tell the
characters right. Also thingthat wrote about words is it's

(39:52):
not going to do super well goingover 300 ish words. So What I
like to do is have a make anoutline first for something,
give it the keywords andinformation that it needs nugget
drop here, don't use Chad GPTfor keyword research, like
triple Sombat, don't do it. It'snot good. It's I just told you

(40:17):
2021 And prior information,keyword research, you want to
rank and 2021 that you want torank today. Don't use it for
keyword research. Okay, itdoesn't have the ability to
successfully do keyword researchin chat GPT. But give it the
keywords haven't make you anoutline, piece your outline,

(40:38):
feed it to it and have it writeit in 300 to 400 word sections.
Amazing. That's actually theprocess that I used for the
examples that I gave you guysearlier. So some other quick
powerplays stop, generateregenerate, these are buttons
that you can click, you canclick in you can tell it stop,

(40:58):
you don't have to sit and let itlike run the whole play. You can
just it's not going to get itsfeelings hurt. Well, maybe I
don't know. But I'm not. I'm notthinking it is. So you can stop
it right? This is a good one.
Ask it to ask you a question.
Ask it to ask you a question.

(41:18):
Because you might think you knoweverything about the topic, but
Chachi Beatty, potentially andprobably knows it a lot better
than you. And so you put theprompt in where they say earlier
junk in junk out, right? You putthe prompt in, and you say hey,
acts like an expert inenvironmental science that has
been successfully runningpipeline projects for 20 years.

(41:38):
Take this pump before you doanything, ask me as many
questions as you need to for itto give the for you to give me
the best output. And so thenJohn GBT will ask you a bunch of
questions. And then you willthen give it better information,
and you will get a betteroutput. Does that make sense?
That's an insanely helpful tip.
Try again, we're going back tothose as many iterations as you

(42:03):
need. And then trying again,fast, right? Try again, but feed
it a little features a littlenudge of like, what's wrong with
it? Even if it's a couple words?
Like I said, try again too long.
Try again, softer, give it adifferent voice, give it a
different angle, human versuswritten content? So the big
question, so you can use I likeGPT and zero the most if I'm

(42:26):
going to have to use one Idon't. None of them are working.
There have been tests done onthese tools to figure out
timetec Too many of us, therehave been.
Okay, there have been toolsdeveloped that determine if the
contents written by AI. Andthese are the different ways

(42:47):
that they kind of score it,you've got some they call it
fake human, humanized,perplexity is one that one that
that it uses, likely written byhuman. So that's how this shows
our grading it. And this is anexample of where an actual piece
of content was written, the samepiece of content was written by
a human and written by AI. Andyou can see that the results are

(43:09):
vastly different, right? Samething, but just vastly different
on output. You're not there'snot a dependable solution for
determining if it's AI, or humancontent. There have been
instances where in schools thatindividuals will have proof that
they wrote essays. And they weretold and called out for it being

(43:32):
AI content, right. And then viceversa, you're having the
opposite. That's happening aswell. It's there's not any tools
that are successfully doingthis. I think I already talked
to you guys about Googleactually says it's okay. Right?
Google has gone on the recordand said that it's okay, for AI
generated content. So let's moveinto three steps I like to talk

(43:54):
about, about how to writecontent in a successful way with
charging PT. Um, the first stepis to define you. I like to do
these steps and hold it in thatchannel like I was telling,
telling you earlier about makesense. So I did example on the

(44:15):
left side, and you've got thesteps over here on the right
side. So you given yourbackground. And here's a little
tip that's not on the slide.
That's really good. Who has aDocs, Google docs on your phone
that Google Docs is the best attranscribing audio, the best.
And so if you're sitting in asituation where you're getting

(44:40):
information from a decisionmaker and authority, potential
lead anything that you'regetting and you need to turn
some kind of content.
Go to your Google Docs app onyour phone, I do this literally
every stinking day.
Hit the audio button, let itrecord. And then all you do is

(45:03):
copy it. And you put it in chatGBC. And you tell Jack GBT write
a background statement foryourself. How amazing is that?
Right? It takes just a second,you don't even have to spend a
lot of time doing that Chad GBTwill do it, you just hack that
if you transcribe it, it'samazing. And then you tell him

(45:24):
what style, you can hack thispart of it, too. If you have a
writing style that you like, onyour website, on your LinkedIn,
or if you're like me, and you'rejust hacking it as you go, and
you just every once awhile, youcome up with the person, you're
like, I nailed my voice, you cangive it that one, right? But
pick wherever you feel like youhate your voice best. Copy it,

(45:46):
feed it in and say copy thisstyle. And it'll copy it
perfectly. How powerful is that?
And then tell it the tone. Andask it. This is very important.
And I honestly don't know thedynamics of why this is so
important. But as far as outputis concerned, I have figured out
that it is incredibly importantto feed this information and set

(46:08):
up the task to chat GPT and say,Don't start yet just confirm you
understand. And then when I dothat, I always say ask me a
couple questions. If you havesome things you can ask me to
get better, but don't want tostart yet. Because it will, if
you don't say that it will, itwill start writing on you. So
then, again, giving it thewriting samples and allowing

(46:32):
questions, then the next point,you want to constrain it. And
you want to tell it theparameters in which it works.
And if you want to hack ouragency processes a little bit
here. These are some of theconstraints that we have when we
write content, because contentneeds to be scannable skimmable,
high grammar Google actuallywill downgrade and downvote.

(46:53):
Your your SEO if you havegrammar issues, and your content
is not schema scannable and easyto read. So we go off Hemingway,
does he familiar with Hemingway?
So you don't have to useHemingway anymore. You can just
take Hemingway's rules ofcreating content, feed it in and
constrain your content throughchat TPT I'm literally seeing

(47:16):
smiles because I see some of youguys that no, this is like
amazing. And you tell it greatfive vocab because it will
create, it will create. If yousay talk like an expert on this
topic, it will create expertinformation to tell you tell it
to create grade five levelcontent, it will create content
that's easily digestible, easyto read, write, reduce adverbs.

(47:38):
Those of you don't know thiswhen you're writing online,
especially if it's for Google,but also for social media
because they are a search engineas well. You don't want a lot of
adverbs. It softens and slowsdown and takes away the action
of what you're writing. Reduceadverbs, that's the whole thing
that Hemingway does. The Feynmantechnique, and then can the

(48:00):
conjunctions. All of these arerules. And that's literally
exactly what I what I put in forconstraining you specifics. So
when you're telling it what todo, and you're giving it that,
that task that you want to giveit, you want to tell it exactly
what it's writing? And then youwant to tell it exactly what you

(48:21):
want that writing to do. Right?
What if they're writing a blog?
Who are they writing it for? Andthen what are they where are you
wanting that content to do forthat person, right? Write a blog
for someone who's going throughthis who's like this. And we'll
get into a second, I give you alittle tip on creating personas,
that's like a whole talk initself. And try to PT is really

(48:44):
good at that. But you give itall as the all of these details
here. And and that is theopposite of junk in junk out,
right, you're gonna get a reallysolid, strong output. If you
follow this, you might thinkthat takes a lot of time. That's
why I gave you the hack on usingthe conversation in the chat. It

(49:05):
takes a little bit more time onthe front end. But if you look
at the actual length of how longthis takes to do all of this, if
some of us are honest here, wedon't do all these steps because
they take a lot of time. Right?
So you can do these steps now ina reasonable amount of time, and
have highly targeted, funneltargeted, strong voice aligned

(49:27):
content. This is something thatI put together with chatty pt.
And So has anyone heard of thehero's journey? Okay, so Hero's
Journey is a writing structure.
It's a way of writing a story sothat you are creating a hero

(49:49):
that's going through a journeytackling a problem. And you can
create any like you can do ablog and say, I have a female
training program for in housemarketers. And we are rewriting
them this service. And they wantyou to create a blog about this
topic and use the hero's journeystructure to do it. So you're
following me. So create a pieceof content, I can literally take

(50:12):
everything I said up to thepoint of and use the hero's
journey to do it. And I can swapthat out with any of these 60
structures, which if anyonewants this, you'll get my email
at the end, shoot me an email,I'll send you this one. And the
next one's really powerful too.
But I can swap it out and youwill get 60 different pieces of
content. Whoa, on one topic,completely different style,

(50:37):
completely different content.
This tone descriptors also goback to this. I also had it
organize it to charge up T Iworked with it and kind of
nudged it along to create the 60off of some of the examples that
I know of structures came upwith a lot of great ones a lot
that I haven't used yet. And I'mreally excited to use, but I had

(50:59):
it organize it by the bestlength of content for that
structure. And also by whichstage of the funnel would be the
best for somebody of the inboundfunnel does have you know, the
inbound funnel, right? top ofthe funnel, somebody knows only
about their problem, their painpoints, right, middle of the

(51:19):
funnel, somebody knows about thesolution, what they want, what
they want to do to fix it,bottom of the funnel, they know
who they want, but they're notsure which five ones, right. So
then this is organized by whichstage of the funnel is best to
use which structure. That makessense. Okay, and then turn
descriptors. This is anothernudge or way that you can get a

(51:40):
different, unique output. All ofthese are different descriptors.
And then you've got thedescription of what that
descriptor is going to do. Inthe content type, it's best to
use that in, you see what I'msaying. And so something I
haven't gotten completely workedout yet. But something that I'm
working out is creating a chattyPT content creation process that

(52:02):
utilizes changing our contentoutline, and uses the tone
descriptors and the structure tocreate a content calendar that
can easily be pulled into andworked with chat GPT, you see
what I'm talking about. Sobecause all you're using using
is a prompt template. And ifyou've got different descriptors

(52:23):
and different structures, andthen you've got your different
personas, and pain points,you've got literally 1000s of
pieces of content. Now what thismeans, let me I leaned really
far into the output and how fastthis can do and how great it is.
You every single one of you areso important to this process.

(52:46):
All this does is make it so thatyou are able to work on the
higher level strategy,brainstorming complete part of
the process of the process ofcontent creation, so that you
can do what you need to do. Youstill need to go in there on the
end and give it your edge. Giveit your voice. Because if Chachi

(53:06):
PT takes it 99% And you give it5% You're 110% I'm just kidding,
I'm horrible at math. turns toyou guys are awake, no. Okay,
let's content outline. This iswhat we use for our content
outline. I am currentlyrecording this, but it works
good enough, where we can justcopy this. And we do our

(53:28):
research. So like I told youdon't use charging PT for
keyword research, do ityourself, or get somebody else
that knows how to do it. To dothe keyword research. You've met
some people here that can dogreat keyword research. And then
what's really cool is you getonly what you need from them.
And then you you can havesomebody on your team write the

(53:50):
content, use chat GPT. But dokeyword research, he has an
outline like this, have yourprimary keyword content
clusters, like was talked aboutearlier? Do your secondary
keywords, do your people alsoask questions all of those
things right. And then tellcharge up to every single
keyword to be part of theoutline. And then when each
choose to be at the top and theywant them all to have a keyword

(54:11):
right. So this is a current nowand content outlines can be very
important. And if you haven't,it's gonna be important to
adjust it so that it worksproperly with your process for
charging PT. This is a littlenugget you can take a little
picture of it and I'm going tolike go too far into it. But
this is a little negativepercent research and a good low,

(54:33):
low bump and helping 10% ofresearch on chat TPT so this is
a way that you can get strongertopics. So we talked earlier
about how it's really hard toget ideas for content right. So
one of the ways that you can doit is you can follow this
process and you can feed itideas and you can use those
those descriptors earlier, oryou can use the structure

(54:53):
earlier and you can get hundreds1000s of different topics to
write for How to write contentfor this, I love this hack. This
hack is super cool, go toYouTube, look up your, you know,
some topic for your audience oryour clients or yourself writing

(55:13):
the topic that's relevant foryour persona, go to YouTube
sorted by date, look for what'strending and look for what's
going viral right now, and thengo to youtube transcribe.com.
And they will transcribe it out,feed it to chat GPT and then ask
chat GPT to give you ideas fromthat viral video makes sense,

(55:37):
you will get really uniquerelevant time sensitive content,
ideas and topics. Subject Lines,this is a prompt, you can take a
picture of it, I'm not going toread all of these, there's a
lot. But this is a hack that Iuse for subject lines. You're
gonna get the deck too. So, um,Granger website content, I would

(56:02):
really want to let you guys askquestions, if you have some
greater website content. This isa hack and actually have a lot
more of these. If you guys wantto shoot me email, I have a ton,
I haven't got it like reallybeautified yet. But I have a lot
that are even more technical.
But this is a more simple waywhere you can have chat GPT
grade your content online andgraded based on Google's eat

(56:23):
standards and other standards onthe algorithm. So they'll give
you feedback on what you shouldchange and what you should do on
your your website content. Sothese are some other ways when
you want to take picture, theywant it now but you don't get
the deck. Some other ways that Iuse it for keyword research or
for content creation. For blogwriting, it talks about it a

(56:45):
little bit earlier. This is oneway to do it. And you follow
those steps and you canliterally do it. I added in the
slides earlier for I'm kind ofevolving this talk. As we go it
changes based on like like howinformation comes in and, and
how I use it honestly, becauseI'm growing in how I use it. And
this is one way to do it. Andthen really have settled on to

(57:08):
like using that outline and thenhaving it make an outline, what
I would highly recommend is doyour keyword research. Don't if
you don't know how to do thekeyword research, shoot me an
email and I'll give you ourprocess. It's not rocket
science, I'd like to say that itis but it's not. I'll give you
our process, you may need sometools that you don't have, it

(57:30):
may not be the best best as itwould be if you had the
expensive tools. But you can dodecent keyword research yourself
following a simple process. Dothat. And then put a prompt and
after feeding it your personaand everything that three step
process. Tell it to write youroutline first. And in our I
don't want to go all the wayback. But that content outline I

(57:52):
showed you a second ago, what wehave in our outline is we
actually like bracket or h2. Andwhat you want is you want your
secondary keywords or yourpeople also ask questions, or
LSI keywords. This isn't a SEOtalk. But I will tell you
keyword research is so simplethat if all you can do is take a
primary keyword you have and goput it in Google and then let it

(58:15):
tell you what else that peopleare looking for on that primary
topic. And then go down to thebottom and look at the other
things that it says people arelooking for. That's enough,
y'all. That's enough to at leasthave some keyword research. But
don't do a blog without that. Dothat and then use your h2
brackets and say I always havefor the outline, when you give

(58:38):
me a section, make it a three tofive siblings section that is
going to be and then use a keyone of these key words in that
section and tell it to organizeit so it makes the most sense or
follows one of those structuresmakes sense. And so it will, you
will then get an output that haskeywords in your h2. And those

(58:58):
either don't know, h2 isactually a technical thing
that's coded into your website.
And so Google actuallyprioritizes that content a
little bit more. And itassociates that that section and
more contents about that thing.
So when you're feeding keywordto to chat up and telling it to
put it in the header. That's avery technical little hack that

(59:19):
you shouldn't skip makes sense.
You can get bonus ball all thetime right one until try it a
little bit different follow thisprocess you'll get a totally
different now but what I likeabout this a really good way to
do this for content creation iswho uses LinkedIn actual like
article writing. Like write apost on LinkedIn, anyone? Okay,

(59:43):
couple. So I'm writing posts onLinkedIn is one of the best
things that you can do if you'retrying to get visibility on
LinkedIn. And what you can do isyou can say you can do this
process, get a bone spa rightand tell it you're gonna put
this on my profile and feed itthat that persona information,
write it in my voice, and thenput a link over to the website

(01:00:06):
and say if you want to read moreabout this and make it a teaser,
so it'll give you a bonus bogthat's a teaser for your
LinkedIn as a post on yourLinkedIn to push you over to the
website. That's pretty cool.
More about links and content.

(01:00:27):
A few other special tool tools.
I mentioned Jasper. Jasper ispretty cool. I just love this. I
love this brand. I've seen itevolve. I love this company.
They were Jarvis they changedtheir name. I like it when
people can remake theiridentities. I think it's
awesome. So when a tool does it,too, that's pretty cool. They
completely remade themselves.

(01:00:49):
And they're very helpful.
Jasper, what they did wasthey've created all kinds of
different templates and waysthat you use content so that
it's templatized. So no matterwhat type of content I need,
there's a template in there forit. Now surfer is a different
story. It's we use all kinds ofSEO tools, right? We use tons of

(01:01:11):
SEO tools. That's our bread andbutter. We love Seo. And so what
we when we found Jasper, andthen SEO surfer, it was like the
gods aligned and said, becausewhat it does, is it is literally
amazing when you connect, andI'm not getting paid for that.

(01:01:31):
When you connect those to you,it literally doesn't even know
what a surface search is asearch engine results page. The
search engine results page isliterally if I go type in crawl
marketing conference. And then Iget 10 listings right now I
think we're on unlimited but butthe listings that I get, right,

(01:01:54):
that's your search engineresults page. So I can go to SEO
surfer, I can feed it a keywordas a primary keyword. And I can
say, here we go writing anarticle about this. And it will
go and crawl the SERP for thatat that moment. And it will pull
on tell you how many words youneed to have in that content for

(01:02:16):
your content to rank. That'scrazy. It'll literally say you
need 3000 keywords based on thetop five listings on Google for
this term. And you can say no,thank you. Or the other. Right.
But the other thing that it doesis it says based on that
content, there are all theseterms and I'm not talking

(01:02:38):
secondary terms. And people alsoask terms are those terms, I'm
just talking like just phrasesthat are common on the top
ranked pages for that key word,and it will pull it into a list.
It's literally almostphenomenal, right? As anybody
else familiar with what I'mexplaining. And it will this
image right here. This is whatI'm talking about right here.

(01:03:02):
This and so as it writes, and asthe AI writes, it will grade you
and if you can't read it here,but it says you need to have
this, and you need four of this,you need one of this. And if you
put 20 of one, you're overoptimized, you're gonna get
downvoted for SEO, there's Nick,there's, there's positive SEO
and there's negative SEO, right?

(01:03:24):
So you don't realize it. And Inever realized how much I was
over optimizing content until Iuse this. And so it'll tell you
if you're over optimizing andoptimizing and then look at the
little bar at the top, it'llgrade you. And so I'm in an SEO
surfer, Facebook group, and Iwatch SEO all the time go and
they're like, I'm ready for thisreally competitive keyword in
three hours. Because I had a 99score on it. I mean, you're

(01:03:48):
talking like pretty muchguaranteed ranking. As long as
the technical base of your siteis in place. It's pretty
phenomenal. Click Funnels.
That's just the tool we reallylike. That's just you know,
creating the content funnels,but they've pulled in AI and
done a really good job pullingin AI to build out funnels with
AI. Click Funnels is actuallydoing some amazing things and

(01:04:09):
building out Click Funnels 2.0Totally different tool right
now. It's not gonna go on therecord because then we might see
it that it's in works, but it'sgonna be good. Okay, so let me
just end with I am so gratefulto be here. I am totally every
time I hear guys talking aboutchatty BTW, I am totally gonna

(01:04:29):
take credit that the reason whyyou're talking about me not
because it's really cool. Okay?
No, I'm just thankful toDigiMarCon and thankful that
they they allow me to come. I'mspeaking in quite a few
different cities. And I toldback earlier I was like, every
time I get off, I think it's notthe last one. I yelled at the
audience. But I'm surelygrateful. I will say being here

(01:04:51):
in New York City. You guys aresuper awesome. Really cool. I've
had such a good time getting toknow so many of you like The
best people in New York Citythough it's your home but come
see me in Houston County nearHouston THANK YOU GUYS