Effective product marketing can make running successful paid media campaigns a breeze. Unfortunately, in many organizations, these two teams don’t collaborate as they should.
Demand gen teams often take messaging and positioning into their own hands. They test and iterate messaging based on performance, resulting in the original messaging and positioning looking nothing like the initial version.
Furthermore, nobody informs product marketing, so they start from scratch with every new feature release or product launch.
Despite this, demand gen teams seem to lack fundamentals in product marketing. Content creation is often driven by fun or entertainment value, leading to great engagement but poor conversion rates.
Join us this week with our guest Drew Spencer Leahy as we delve into the product marketing fundamentals necessary for successful demand gen programs.
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