Kevin Madden, Assistant Vice President of Web Experience at Providence, joins Digital Clinic this week to discuss the future of digital healthcare marketing. In this insightful episode, Kevin shares Providence's approach to creating personalized, localized web experiences that guide patients through their healthcare journey. He emphasizes the importance of leveraging user-generated content, such as reviews and videos, to build trust and engage patients.
Kevin also explores the impact of AI and semantic search on healthcare marketing, highlighting the need for providers to adapt their strategies to better serve patients. Throughout the conversation, he shares his thoughts on the ever-changing digital world and how healthcare providers can optimize their web experiences to improve patient acquisition and engagement.
Guest: Kevin Madden, Assistant Vice President of Web Experience at Providence
Visit our website for a full transcript of this episode.
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