David Mihm, partner at Near Media and renowned local SEO expert, shares his perspective on how Google's antitrust and regulatory challenges, coupled with the rise of AI, are reshaping search marketing. With insights from his research at Near Media, David offers a unique view into the diversification of search, the evolution of user behavior in healthcare, and what an AI-powered future means for digital marketers.
Guest: David Mihm, Partner at Near Media
Related Links
- Digital Markets Act (DMA)
- DMA Article 6(5)
- Analysis on Google docs leak
- Google's DOJ testimony
- S. Pichai wants 500M users for Gemini
- Is TikTok the new search engine for Gen Z?
Chapters
(00:27) Meet David Mihm: Local SEO Expert
(01:21) Understanding the Digital Markets Act (DMA)
(02:38) Google's Compliance with the DMA
(04:46) User Research and Google Business Profiles
(16:35) The Role of Directories and Aggregators in Local Search
(21:42) Google's Antitrust Issues in the US
(28:21) The Impact of AI on Search and Local Businesses
(37:08) Ranking for High-Level Keywords
(38:12) The Importance of Search Visibility
(38:56) Challenges in Measuring Visibility
(40:33) Google's Competition and Strategy
(49:10) The Future of Digital Marketing with AI
(51:45) AI's Role in Content Creation
(58:25) The Evolution of Junior Roles in Digital Marketing
(01:03:51) Exciting Times in Digital Marketing
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