Explore the impact of AI on healthcare information delivery, the challenges and opportunities presented by Google's AI Overviews in search results, and the implications of HIPAA guidelines for digital marketing in healthcare with David Patton, Senior Director of Content Strategy at Fred Hutch Cancer Center. Patton brings attention to creating high-quality, expert-driven content to stand out in the AI age, while discussing how healthcare organizations can leverage AI to improve patient experiences and maintain compliance and ethical standards. This jam-packed episode also touches on the future of content creation, the balance between utilizing various media formats for consumption, and the potential for AI to enhance patient care and information accessibility.
Guest: David Patton, Senior Director of Content Strategy at Fred Hutch Cancer Center
Visit our website for a full transcript of this episode.
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