Are you struggling to make your B2B marketing efforts truly effective? In this episode of Digital Coffee Marketing Brew, I sit down with Brandi Starr, Chief Operating Officer at Tegrita, to explore innovative strategies for boosting your B2B marketing game.
Brandi shares her expertise on orchestrating customer journeys and leveraging the power of marketing automation to drive revenue. We dive into:
Uncovering Hidden Opportunities in the B2B Landscape
Learn how to identify and exploit gaps in your marketing funnel, especially in that crucial middle stage between initial interest and sales-ready leads. Brandi reveals:
- Why focusing solely on top-of-funnel activities isn't enough
- The importance of nurturing leads beyond just a few emails
- How even small improvements in conversion rates can yield significant results
Strategies for Engaging the Entire Buying Committee
Discover tactics for reaching all stakeholders involved in B2B purchasing decisions, including:
- Targeting often-overlooked members like IT professionals and CFOs
- Leveraging ad targeting and SDR outreach to expand your reach
- Personalizing your approach based on each stakeholder's role and concerns
The AI Revolution in B2B Marketing
Get the inside scoop on how artificial intelligence is transforming the B2B landscape:
- Using AI for enhanced research and personalization
- Implementing AI agents to streamline workflows
- Balancing automation with human oversight for optimal results
Staying Ahead in a Rapidly Changing Landscape
Brandi offers valuable advice for marketers looking to keep pace with evolving trends:
- The importance of experimenting with AI in low-risk scenarios
- Why human connection is making a comeback in the age of automation
- How focusing on marketing fundamentals can yield surprising results
Whether you're a seasoned B2B marketer or just starting out, this episode is packed with actionable insights to help you attract, convert, and retain customers more effectively. Tune in to learn how to navigate the intersection of strategy, creativity, and technology in modern B2B marketing.
Links referenced in this episode:
Companies mentioned in this episode:
- Integra
- Tegrita
- ZoomInfo
- Demandbase
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