Digital Course Creator Podcast

“State of running a business with considerable initiative and risk”. That is the definition of entrepreneurship (dictionary.com). This definition is accurate. You have to show initiative, you have to assume the risk of creating something new, finding an audience who wants to purchase what you’ve created, and then deliver on what you’ve promised.

What I don’t see in this definition is the word persistence. And the truth is that persi...

You have carefully planned out your digital course. You’ve mapped out the modules, the outcomes, the examples, and the resources. Which leaves you with the actual recording of your online course. 

All too often this is where the dramatic music that you hear in horror films starts to play because course creators want their course to have an impact. But it feels impossible to know what to do when hitting record.

You can choose to ...

Today’s topic is a little controversial and completely practical all in one nice serving. 

So what makes today’s topic practical? We all want our students and clients to finish the digital course that we have painstakingly created, assembled, and sold. We want them to succeed and eventually become a case study for our business in addition to experiencing the change that we promised. In order to do that we have to make sure our ...

What makes the most sense for your business? 

Building a One-to-One Coaching Offer, a Group Program, or a Digital Course?

This is probably something that you’ve been wondering and have seen suggestions telling you why each one of these is THE way to go.

But which one makes the most sense for you? After all, our businesses are not a one size fits all concept.

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The curse and the gift of being a creator is that you probably have a lot of ideas. That is a gift, because you can always create a new offer, adjust an existing lead magnet to better align with client needs, and write those stories that will engage your reader.

Sounds great, right?

It is, right up until it isn’t.

The swirl of ideas also means that you may find it difficult to focus on just one task, one offer, or one idea. The other ...

I think I should just quit now. 

That is what the digital course creator wrote in response to a comment on their post.

I think I should just quit now.

In the post this creator shared their numbers around their email list and conversion rates or sales rate for their course. They wanted some help to figure out how many people would need to be on their list to make a certain sales goal. That number felt staggering.

We’ve all uttered ...

What comes first: Lead Magnet or Digital Course?

The question of chicken or egg comes up in every possible scenario, including whether you should have a lead magnet before you have your digital course or if you should just jump in with your digital course.

Most marketers will tell you that you need to go ahead and create a lead magnet so that you can build your email list while you then turn and build your course. This seems logical ...

The digital world is a busy and noisy place, but when we publish our course we still expect people to come flocking. 

But, we can’t expect someone to find our course without getting out there and raising awareness, helping others to see what impact it will have on their life, and what they have to lose if they don’t make a change. 

In other words, creating a high-quality course doesn't guarantee success. 

So what does?

T...

Building a digital course creation business is full of hoops to jump through, obstacles to avoid, and decisions to make.

Perfectionism is the single biggest saboteur of the entrepreneurial spirit and biggest indicator of potential failure as a digital course creator.

I know that your intention as a digital course creator is to get your course out to the people who need it the most and make a profit while doing that, but what is the l...

Have you ever found yourself getting jealous as you read through social media because you want to post on social media that your course launch was a rousing success? You want to shout from the rooftops that you didn’t just get one sale, but you in fact got more than you planned for AND your audience has grown exponentially.

You’ve seen the posts that share that exact news, but when it comes to your launch all you can post is that yo...

Among the very first bits of advice you get as a digital course creator, or really as a digital entrepreneur, is to hire a virtual assistant before you think you need one. But hiring a Virtual Assistant, or VA, costs money and at the beginning or middle of your journey that might feel like a luxury instead of a necessity.

There are books telling you to Buy Back Your Time, how to hire a VA, and even what tasks you should be outsourci...

Creating success as a course creator is tricky, but it is easier when we borrow other’s blueprint and successes. There is absolutely no reason you should have to create the wheel all by yourself. Being a success in business isn’t about being a one person island, it is about creating shortcuts by learning from what others do.

Now, you can do it yourself without anyone else’s help, but that would be like trying to climb Mt. Everest wi...

I don’t know about you, but I’ve made some mistakes as a digital entrepreneur. Some cost a lot of money and others cost me time and energy. Regardless of the cost, I’m going to pull back the curtain today on my 5 biggest mistakes so that you don’t have to make them too!

Yes, there are some who might say that we need to make mistakes in order to learn, but can’t we also learn from others so that at least we don’t make the same mistak...

You want to have a digital course in your business, but right now you are feeling uncertain whether this is even doable. Maybe you’ve taken courses in the past on how to create a course and felt even more confused and overwhelmed.

Or perhaps you’re frustrated with slow or no progress and are feeling nothing but tired and frazzled.

The reality is that building a course has a lot of moving parts, including parts that aren’t taught in t...

You’ve read the Building a StoryBrand book by Donald Miller. You’ve mapped out the 7 parts of the framework, but nothing is changing in your business. People still aren’t finding you. Your email list growth is the same size it has been for three months, the people following you on Facebook and Instagram aren’t your people, and your latest course launch yielded a handful of sales at best.

We've all been there. We've read the book and...

If you’ve been on Facebook, Instagram, TikTok, or really any social media platform at all in the past day you’ve seen countless ads for business coaches.

I’ll share with you the exact process I go through when deciding if I need to work with someone 1:1 and in today’s Sixty-Second Solution I’ll share great interview questions you can ask a potential coach so that you can find the perfect match. These are the same questions that I en...

Have you been working on your course for more than 6 months and

haven’t launched yet? Do you wonder how you’ll ever get everything

recorded when new module ideas keep popping up? Are you still purchasing

solutions and courses to help you get to the point of launch and not

making visible progress?

The truth is that course creation paralysis happens to most course

creators at some point and it is the single biggest reason that

entrepr...

Nearly the first thing you hear as a digital entrepreneur is the importance of building an email list. You think. Ok. I can ask people for their emails. No problem.

What no one tells you is that simply getting someone on your email list in ActiveCampaign, Mailerlite, or Convertkit is not enough. You have to do something with all of those emails and a LOT of something. 

When the realization hits home that we have to send emails, ...

Quarterly planning is upon us and it doesn’t have to take forever. You don’t have to spend weeks creating an elaborate plan for your quarter, because let’s face it. The more elaborate the plan, the more likely it is to fail.

Instead, you need a fast way to plan your quarter so that you can get back to serving students, creating new modules, and revising messaging for your business.

Today, I’m going to walk you through the 3 steps tha...