#233: Build Trust, Not Skepticism: Connect with Your Audience Authentically

In a skeptical world, how do you build genuine trust with your audience? 🤝 This episode explores 3 powerful strategies to connect authentically, share your values, and create a sustainable business built on trust.

Learn how to:

• Share your core values: Attract aligned buyers by being transparent and authentic about what you stand for.
• Show emotions and empathy: Connect on a deeper level by sharing personal stories and acknowledging your audience's challenges.
• Lay out the logic and demonstrate expertise: Build credibility by providing evidence-based information and explaining your process.

Action Item: Add more of you to your work and business in the form of values, emotions, empathy, and logic.

Values Card Sort: https://www.motivationalinterviewing.org/sites/default/files/valuescardsort_0.pdf

Time Stamps:

• 00:00 Introduction: Building Trust in a Skeptical World
• 00:24 The Importance of Trust in Business
• 03:46 Three Ways to Build Trust
• 03:56 Sharing Your Values
• 08:53 Showing Emotions and Empathy
• 13:46 Demonstrating Expertise with Logic
• 18:18 Action Items and Final Thoughts
• 21:34 Conclusion and Next Steps

Show Resources:

• Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
• Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

Work With Dr. Moira:

• Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
• Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)