Low ticket vs. high ticket courses – the ultimate decision! This episode reveals how to choose the right course strategy for your business, aligning with your goals, energy, and current season. Stop getting caught in the pricing trap and make intentional decisions for maximum impact and profit.
Learn how to:
- Understand the advantages of low-ticket offers: Fast creation, impulse buys, higher completion rates, quick feedback, and list building.
- Explore the benefits of high-ticket offers: Deeper transformation, attracting committed clients, simplified marketing, and signature brand building.
- Use a decision-making framework: Align your choice with your business stage (new vs. established), income needs (fast cash vs. brand building), and desired outcome (volume vs. depth).
- Avoid common mistakes: Don't price emotionally, don't undervalue low-ticket offers, and don't assume high-ticket always means high effort.
Weekly Action Item:
- Apply the decision-making framework to your current business or next course idea.
- Reflect on your current business season, goals, and personal energy levels.
- Make an intentional choice for your next offer (low ticket or high ticket) and commit to it for this season.
Time Stamps:
- 0:00 — Introduction: The impact of choosing low ticket vs. high ticket offers.
- 1:18 — Three-part breakdown: Why low ticket, why high ticket, and how to choose.
- 1:40 — Fast cash and audience building with low ticket offers.
- 5:19 — High ticket offers: Deeper work, bigger impact, fewer sales needed.
- 10:59 — Decision framework: How to pick the right offer for your business.
- 14:28 — Common mistakes to avoid when pricing and structuring offers.
- 16:48 — Final advice: Align your offer with your goals and take action.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/drmoirahanna) for daily tips and ideas
Work With Dr. Moira:
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
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