#249: Stop Chasing Shiny Objects: How to Choose the Right Business Opportunities

Feeling overwhelmed by all the business courses, tools, and programs in your inbox? You’re not alone. In this episode, we're tackling a critical skill that every digital course creator and entrepreneur needs: how to evaluate opportunities with intention, before you waste time, money, or energy.

✨ Learn how to:

• Avoid expensive distractions that derail your momentum.
• Filter decisions through financial impact, goal alignment, and support needs.
• Stay focused on your vision, not just the latest launch hype.

🎯 Whether you’re tempted by a new course, a marketing strategy, or a coaching offer, this episode walks you through a 3-part filter so you can move forward confidently—without FOMO or burnout.

Plus, you’ll get a behind-the-scenes look at how I’ve evaluated past investments (including mistakes I’ve made), and how I coach clients through these decisions in real time.

📝 Weekly Action Item:

• Reflect on ONE opportunity you're currently considering.
• Apply the 3-question filter: What’s the real financial impact? Does this align with my current goals? What support would I need to implement it well?
• Download the Intentional Decision Making Workbook to walk through the full process step-by-step.

🔗 Want More?

📌 Check out Episode 182: How to Create a Quarterly Plan the Fast Way as a Digital Course Creator to get clear on your goals and set up your decision-making framework.

🎧 And don’t miss Episode 185: Should I Invest in a Business Coach? for an honest look at how to evaluate coaching programs and mentorship opportunities without the pressure or hype.

Time Stamps:

• 0:00 — Introduction: Overwhelm from new offers and opportunities
• 0:58 — Podcast Welcome: What sets six-figure course creators apart
• 1:20 — The Problem: Constant learning without action
• 2:07 — The Cost: Financial risks of chasing opportunities
• 3:05 — Key #1: Assessing the financial impact of opportunities
• 4:35 — Key #2: Aligning opportunities with your goals
• 6:39 — Key #3: Evaluating the support you need
• 10:00 — Recap: The three filters for intentional decision-making
• 11:29 — Resources: Guide and related episodes
• 11:58 — Closing: Final thoughts and call to action

Show Resources:

• Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
• Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/drmoirahanna) for daily tips and ideas

Work With Dr. Moira:

• Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)