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July 22, 2025 18 mins

Why do some courses feel flat while others are magnetic? The secret is storytelling! This episode reveals how to use stories as your secret weapon to turn information into transformation, connecting deeply with your students and making your course unforgettable.

Learn how to:

  • Make your stories relatable: Balance your voice with universal experiences to build immediate trust and inclusivity.
  • Practice strategic storytelling: Learn where and when to use stories for maximum impact without overwhelming your audience.
  • Master the beginning, middle, and end: Structure your narratives to ensure clarity and actionable lessons for your students.

Weekly Action Item:

  • Review Your Content: Go through an existing course module or brainstorm for a new one. Identify one or two places where you can make your stories more relatable or strategically place a powerful story that illustrates a key concept.
  • Structure Your Stories: Practice crafting a short story with a clear beginning, middle, and end. Try "dropping in" directly to the story without saying "I'm going to tell you a story."
  • Get Connected with Me: Share a story you've crafted or a challenge you're facing with storytelling in your course content! I'd love to celebrate your progress or offer feedback.

Time Stamps:

Concise Key Timestamps for Show Notes

  • 0:00 — Why storytelling is essential in course creation
  • 1:37 — The impact of stories on learning and engagement
  • 4:27 — How to make your stories relatable and inclusive
  • 7:46 — Structuring stories for clarity: beginning, middle, end
  • 13:00 — Action steps for improving your course stories
  • 18:32 — Outro and next steps

Show Resources:


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